DRTM Department News : 2023

Industry Sharing | Analysis of New Trends of Uni Marketing and Influencer Marketing Status Presented by Dr. Yvonne Li and Ms. Vera Huang
May 12 | Fri

On the evening of April 21, Dr. Yvonne Li, Director of International Hotel Group, Alibaba Fliggy, and Ms. Vera Huang, Se ...

Industry Sharing | Mr. Allan CHUNG: Introduction of real marketing programs or strategies that are used by Sands China
May 08 | Mon

On the morning of April 21, Mr. Allan CHUNG, Vice President of E-Commerce and Digital Transformation in Sands China, vis ...

「Solar Stellar」2023 Alumni Gathering of the Department of Integrated Resort and Tourism Management was successfully held
Apr 28 | Fri

The 2023 Alumni Gathering with the theme "Solar Stellar" of the Department of Integrated Resort and Tourism Management w ...

Guest Lecture Recap | FBA Seminar Series: “Leveraging the power of video analytics – the case of pro-environmental tourism videos” by Prof. Mingming CHENG
Apr 24 | Mon

The FBA Seminar Series 034: “Leveraging the power of video analytics - the case of pro-environmental tourism videos” was ...

UM and several scholars from the Department of Integrated Resort and Tourism Management were included on the “Evaluation of the International Impact of China’s Tourism Academic Research” lists
Apr 21 | Fri

The “Evaluation of the International Impact of China’s Tourism Academic Research: A Statistical Study Based on SSCI Tour ...