Marketing is both an art and a science. We introduce you to the world of “values” by teaching you core skills required to understand, identify and create values for customers. In return, we show you how to generate values for the firm, government, society and the world at large. Through the all-rounded program curriculum and activities, our marketing program immense you in an environment that helps you cultivate a diversity of knowledge and thus opening you up to enormous opportunities to develop your potential on whatever drives you.

Why marketing?

We provide students with both technical knowledge and soft skills to prepare you as future marketing leaders


Being one of the most popular majors in the BBA program, we offer courses that provide students with conceptual and technical knowledge in marketing while cultivating their interpersonal and analytical skills to prepare them as future marketing leaders.

Some of these courses are:

  • Marketing strategy
  • Consumer behavior
  • Digital marketing
  • Integrated marketing communications
  • Research methods
  • For full list of courses please visit à BBA in Marketing curriculum

For more information about study plan, please refer to our study plan.


Our graduates landed on a variety of industries in and outside Macau. Jobs covering a wide range of functions include brand management, marketing communications, professional selling, retail management, marketing research, customer services and public relations. These cover various types of organizations including airlines, banking and financial institutions, hotels, casinos and resorts, retailing, telecommunications, government bureau, educational institutions, law firms, etc. Besides working in large firms and SMEs (Small/medium enterprises), many of them became entrepreneurs and established their dream business.

Our program also prepares students for further education. A variety of Master programs, both in our university and abroad, can be chosen based on the student’s interest and career aspiration. -> [Master programs page] We also have a highly selective PhD program in marketing. -> [PhD programs page]


We have highly caliber alumni taking up important roles and leading positions in various organizations, including:
Apple, Air Asia, Suncity entertainment group, CTM, Smartone, Wynn Resort, CEM, Macau Government Tourism Office, to name just a few.

UMAC has been a turning point in my life, both personally and professionally. It was a learning platform that empowered me with marketing competence. In addition, it further helped me to foster lifelong friendships and shaped me into the person I am today. I genuinely believe my accomplishments are at least in part due to the wonderful experiences, insights and wisdom I gained from UMAC.

James Wong, Graduate of 2007

 As an aspiring tech entrepreneur, my study in UM marketing inspired me not only with the business theories learnt but also the real life business case studies which enables me to think like a business leader and develop a forward-thinking mindset that will be very helpful for tackling any upcoming challenges in such an ever-changing business world!

Cody Chan, Graduate of 2020

 Studying marketing in UM gives me 4Ps: I am Proud as a marketing major and alumni of UM; studying Marketing at UM is among the most Pleasant time of my life; professors at UM Marketing inspired my unlimited Potential giving me the competitive Power in the market.

Suey Su, Graduate of 2009

 Studying marketing at UMAC has offered me unforgettable opportunity and experience. Especially flying around the world as a Flight Attendant, the knowledge I gained from marketing allow me to deal with different kinds of challenges and people. 

Swammi Wu, Graduate of 2012


Prof. Lancy Vai Iun MAC
Programme Coordinator of Marketing
Office: E22-1051
Tel: (853) 8822 4758
Email: lancymac@um.edu.mo

Ms. Michelle Lai San KUAN
Secretary of Department of Management and Marketing
Office: E22-2072
Tel: (853) 8822 4649
Email: michellekuan@um.edu.mo