Bachelor of Business Administration (BBA)

The Bachelor of Business Administration (BBA) is a four-year, full-time programme that aims to prepare students for entering and sustaining careers in business administration. The programme is taught entirely in English and has a deliberate international emphasis. In addition to the BBA students, many exchange students participate in the courses.

The programme provides participants with a broad business education by incorporating general learning experiences and cultivating technical knowledge and skills, ultimately enabling graduates to develop professionally and intellectually. More specifically, the programme offers five majors, including Business Economics, Financial Controllership, Global Business Management, Human Resource Management, Marketing and additional specialization in Service Economics Retail and Services Marketing.

Major of BBA (Declaration at Year 2)

  • Business Economics
  • Financial Controllership
  • Global Business Management
  • Human Resource Management
  • Marketing


*For the detailed study plan of programme, please refer to HERE.

Bachelor of Business Administration in Business Economics

The BBA programme with a major in Business Economics offers training in economic theories, quantitative analysis and their business applications. This programme enables students to acquire quantitative and communication skills, to excel in the theory and application of economic reasoning, and to obtain comprehensive and balanced knowledge in different areas of business economics. It provides students with the knowledge necessary for them to contribute to the decision-making process in business organizations and in the public sector. Graduates will be qualified to work as economic analysts, business economists, or at the management level in private or public institutions.

Compulsory Courses

  • Analysis of Economic Indicators
  • Applied Econometrics
  • Economic Analysis of Investment Projects
  • Global Economic Issues and Business Implications
  • Intermediate Macroeconomics
  • Intermediate Microeconomics
  • Introduction to Econometrics
  • Strategic Management
Required Elective Courses

  • Applied Economics for Leisure Industries
  • Asian Financial Market
  • China’s Financial System
  • Economic Development in Asia Pacific
  • Economic Policy and Planning
  • Economic of E-Commerce
  • Economic of Globalization
  • Economic of Tourism
  • Financial Economics
  • Game Theory and Economic Application
  • History of Economic Thought
  • Industrial Organization and Business Strategy
  • International Banking
  • International Trade and Commercial Policy
  • Managerial Economics for Retailing SMEs
  • Money and Banking
  • Public Economics and Finance
  • The Chinese Economy
  • The Economics of Development
  • The European Economy
  • The Service Sectors of Macao and Pan Pearl River Delta

*For the detailed study plan of programme, please refer to HERE.

Bachelor of Business Administration in Financial Controllership

The BBA program with a major in Financial Controllership combines a substantial general education element, a wide selection of business courses and a vigorous emphasis on accountancy and financial training. The program is meant to help students develop multi-disciplinary knowledge and analytical ability. With in-depth training in both accounting and finance, the program provides students with preparation adequate to ensure that they meet future challenges brought about by an ever-changing environment.

Compulsory Courses

  • Advanced Financial Management
  • Global Business Environment
  • Intermediate Accounting I
  • Intermediate Accounting II
  • Management Accounting II
  • Project and Quality Management
  • Strategic management
  • Theory of Finance
Required Elective Courses

  • Business Ethics and Corporate Social Responsibility
  • Forecasting Models in Business
  • Global Human Resources Management
  • Human Resources Management
  • Intermediate Accounting III
  • International Finance
  • Mergers and Acquisitions
  • Operations Management

*For the detailed study plan of program, please refer to HERE.

Bachelor of Business Administration in Global Business Management

The BBA programme with a major in Global Business Management prepares students to deal with the new challenges that companies will face in the global economy. This is also a major for students who would like to pursue a career in multinational corporations. Students in this major are required to go abroad to study at our partner universities in Europe, North America, and Asia. The duration of the exchange is normally between 6-12 months.

Compulsory Courses

  • Asian Business
  • Competitive Advantages
  • Global Business Environment
  • Global Strategic Management
  • International Management
  • International Marketing
  • Project and Quality Management
  • Research Methods
  • Strategic Management
Required Elective Courses

  • Contemporary Issues in Global Business Management
  • Cross-cultural Communication and Negotiation in Business
  • Entrepreneurship
  • Global Human Resources Management
  • Management of International Trade
  • Management of Foreign Affiliates

*For the detailed study plan of programme, please refer to HERE.

Bachelor of Business Administration in Human Resource Management

In today’s business world, Human Resource Management (HRM) is a key managerial function for sustaining organizational success. The BBA programme with a major in HRM provides students with appropriate skills and techniques for managing employees in organizations. Students in this programme will take courses in various HRM areas including planning and staffing, training and developing, performance and compensation management, employee relations, strategic HRM, etc. As long as the profession requires human interaction, the knowledge and skills acquired by graduates of this programme will be applicable.

Compulsory Courses

  • Global Business Environment
  • Human Resources Planning and Staffing
  • Human Resources Management
  • Performance and Compensation Management
  • Project and Quality Management
  • Research Methods
  • Strategic Management
  • Training and Development
Required Elective Courses

  • Contemporary Issues in Human Resources Management
  • Cross-cultural Communication & Negotiation in Business
  • Employees Relations, Safety & Health
  • Global Human Resources Management
  • Industrial Psychology
  • International Management
  • Leadership
  • Legal Issues in Human Resources Management
  • Organizational Change and Development
  • Quality Management
  • Strategic Human Resources Management

*For the detailed study plan of programme, please refer to HERE.

Bachelor of Business Administration in Marketing

Marketing consists of integrated activities that help organizations provide products and services to satisfy customers’ needs. The BBA programme with a major in Marketing provides students with a basic understanding of the role of marketing in organizations and society, a theoretical foundation of marketing knowledge, and practical skills in the formulation and implementation of marketing strategy. Careers for marketing graduates include but are not limited to brand management, advertising management, professional selling, retail management, marketing research, customer service, and public relations. All these allow opportunities for promotion to top-level positions in organizations. One can also choose to operate one’s own business. A combination of qualitative and quantitative skills is required to succeed in this major.

Compulsory Courses

  • Consumer Behavior
  • Global Business Environment
  • Integrated Marketing Communications
  • International Marketing
  • Marketing Strategy
  • Project and Quality Management
  • Research Methods
  • Strategic Management
Required Elective Courses

  • Brand Management
  • Business-to-business Marketing
  • Customer Relationship Management
  • Events Marketing
  • Internet Marking: Principles and Models
  • International Retailing
  • Leisure and Lifestyle Marketing
  • Marketing Channel Management
  • Marketing for Hospitality Industry
  • Pricing Strategy
  • Product Management
  • Qualitative Marketing Research
  • Quantitative Marketing Research
  • Retail Strategy
  • Sales Management
  • Services Marketing
  • Special Topics in Marketing

*For the detailed study plan of programme, please refer to HERE.