Marketing is both an art and a science. We introduce you to the world of “values” by teaching you core skills required to understand, identify and create values for customers. In return, we show you how to generate values for the firm, government, society and the world at large. Through the all-rounded program curriculum and activities, our marketing program immense you in an environment that helps you cultivate a diversity of knowledge and thus opening you up to enormous opportunities to develop your potential on whatever drives you.
We provide students with both technical knowledge and soft skills to prepare you as future marketing leaders
Being one of the most popular majors in the BBA program, we offer courses that provide students with conceptual and technical knowledge in marketing while cultivating their interpersonal and analytical skills to prepare them as future marketing leaders.
Some of these courses are:
- Marketing strategy
- Consumer behavior
- Digital marketing
- Integrated marketing communications
- Research methods
- For full list of courses please visit à BBA in Marketing curriculum
For more information about study plan, please refer to our study plan.
CAREER OPPORTUNITIES / FURTHER STUDIES
Our graduates landed on a variety of industries in and outside Macau. Jobs covering a wide range of functions include brand management, marketing communications, professional selling, retail management, marketing research, customer services and public relations. These cover various types of organizations including airlines, banking and financial institutions, hotels, casinos and resorts, retailing, telecommunications, government bureau, educational institutions, law firms, etc. Besides working in large firms and SMEs (Small/medium enterprises), many of them became entrepreneurs and established their dream business.
Our program also prepares students for further education. A variety of Master programs, both in our university and abroad, can be chosen based on the student’s interest and career aspiration. -> [Master programs page] We also have a highly selective PhD program in marketing. -> [PhD programs page]
We have highly caliber alumni taking up important roles and leading positions in various organizations, including:
Apple, Air Asia, Suncity entertainment group, CTM, Smartone, Wynn Resort, CEM, Macau Government Tourism Office, to name just a few.
電話：(853) 8822 4758