Department of Management and Marketing

Events

FBA Salon Series on The Frontiers of Management and Marketing Research – 015

SterlingChao2024-11-11T16:22:39+08:002024-11-14|

2024 SME Business Forum

Ho Ying2024-11-11T17:10:23+08:002024-11-11|

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News

FBA Alumnus shared on OXFAM Talk on Bridging Ethics and Action

Ho Ying2024-10-23T10:44:26+08:002024-10-23|

Our Colleague Received a Prestigious Award from Academy of Management

Ho Ying2024-08-30T11:05:34+08:002024-08-30|

Congratulations to our students who have been accepted into graduate programs at top universities!

Ho Ying2024-06-19T11:56:30+08:002024-05-06|

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DEPARTMENT OF MANAGEMENT AND MARKETING ‒ GLOBAL REACH, LOCAL TOUCH

The Department of Management and Marketing (DMM) is supported by a group of diverse and competent faculty members. We aim to bring in a global perspective to our undergraduate and postgraduate programs in Faculty of Business Administration (FBA) while contributing to the needs and development of organizations and communities in the Greater Bay Area and beyond.

OUR PROGRAMMES

Our department offers three essential areas of specializations, namely HRM (human resource management), MKTG (marketing) and GBM (global business management), which are among the most popular majors in the bachelor of business administration (BBA) program.

The exchange program is a mandatory requirement of our GBM major whereby students normally spend one semester in a partner university abroad, most of them in Europe, North America, Australia, East and Southeast Asia. Our students have the opportunity to immerse themselves in a different cultural context, thus acquiring the soft skills acquired through their study abroad experiences. All students in the DMM are able to acquire international experience through their interactions with exchange students coming from our partner universities around the world.

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PROSPECTS AFTER GRADUATION

Upon graduation, our students are provided with the opportunity to continue their studies either locally or abroad.

For students who decided to pursue their studies abroad, many are admitted to prestigious universities, such as in London School of Economics and Political Science (LSE), Columbia Business School, Peking University, University of Melbourne, University of Hong Kong, National University of Singapore, Hong Kong University of Science and Technology (HKUST), University of Warwick, and other leading universities in the world. The career prospects of our graduates have been outstanding and promising. Many of them have joined and taken up leadership positions in multinational corporations, or actually become entrepreneurs by establishing their own business.

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OUR PEOPLE

Within DMM, we have 27 faculty members from eight different countries/regions with PhDs from leading universities in UK, USA, Singapore, Canada, Portugal, Australia, China, Hong Kong and Macau, led by the management team including Professor Jacky Hong as head of department, Professor Iris Lin Yuan as program coordinator of global business management and Professor Lancy Mac as program coordinator of marketing.

We are committed to provide a variety of cutting-edged, internationally-competitive, and discipline-specific knowledge, skills, and experiences to our students. Our teaching quality is heavily seasoned by our research output and enthusiasm with publications covering a wide range of domains in Marketing, Management and International Business. Some of our colleagues are influential in their specialized fields, thus serving important positions such as senior editor, associate editor, guest co-editor and editorial review board members in leading international academic journals.

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CONNECTION WITH LOCAL COMMUNITY

DMM always strives to maintain close connections and thus made significant contributions to local communities. Over the past years, our colleagues have served as keynote speakers in major industry events, hosted and participated in business seminars, delivered corporate training programs, and conducted professional consultancy and community projects.

We will continue our commitment in serving the local and regional markets by providing high quality education infused with an international flavor and underpinned by our impactful research, an aspiration that is unusual for us being in a small-but-charming city that is Macau. As an integral part of FBA, we continue to work together with other departments in contributing to the development of our own discipline and beyond.

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