Asia Pacific Marketing Academy Annual Conference (APMA 2023)

Conference Date: September 22-24, 2023 (China Time)

Organizers: School of Business, Sun Yat-sen University; Faculty of Business Administration, University of Macau
Venue: School of Business, Sun Yat-sen University, No. 135, Xingang Road, Guangzhou, China

In recent years, digital technologies have brought about transformative changes in marketing practices for various organizations, as well as in the consumption patterns of individuals. On the one hand, the Asia-Pacific region has witnessed innovative marketing practices underpinned by digital technology, resulting in the emergence of distinctive regional characteristics and globally applicable marketing principles. On the other hand, people have actively adopted new digital technologies in various aspects of life, including shopping, consumption, entertainment, and learning, leading to novel trends in consumer behavior that continue to evolve.

Honorary Chair of the 2023 Asia-Pacific Marketing Academy Annual Conference (APMA):

• Junsheng ZHANG, School of Business, Sun Yat-sen University, Guangzhou, China
• Wei GE, Faculty of Business Administration, University of Macau, Macau, China
• Guoqun FU, Guanghua School of Management, Peking University, Beijing, China

Co-Chairs of the 2023 Asia-Pacific Marketing Academy Annual Conference (APMA)：

• Haizhong WANG, School of Business, Sun Yat-sen University, Guangzhou, China
• Michael King Man HUI, Faculty of Business Administration, University of Macau, Macau, China

International Cooperation Promotion Committee of the 2023 APMA Conference:

• Juan Julie LI, City University of Hong Kong, Hong Kong, China
• Danny Tan WANG, School of Business, Hong Kong Baptist University, Hong Kong, China

Paper Review Committee of the 2023 APMA Conference：

• Echo Wen WAN, HKU Business School, University of Hong Kong, Hong Kong, China
• Tak Zhongqiang HUANG, HKU Business School, University of Hong Kong, Hong Kong, China

Doctoral & Young Scholar consortium Committee of the 2023 APMA Conference：

• Jessica Yuk-Yee KWONG, Business School, Chinese University of Hong Kong
• Xianchi DAI, Business School, Chinese University of Hong Kong
• Huaxiao SHEN, School of Business, Sun Yat-sen University, Guangzhou, China

Industry-Academia Collaboration Promotion Committee of the 2023 APMA Conference：

• Zuohao HU, SEM, Tsinghua University, Beijing, China
• Ming CHEN, School of Business Administration, South China University of Technology, Guangzhou, China
• Guicheng SHI, School of Business, Macau University of Science and Technology, Macau, China
• Zhiming ZHOU, College of Management, Shenzhen University, Shenzhen, China
• Jianping LIANG, School of Business, Sun Yat-sen University, Guangzhou, China
• Jintao WU, School of Business, Sun Yat-sen University, Guangzhou, China
• Clement Siu Fung CHOW, Faculty of Business Administration, University of Macau, Macau, China

The 2023 Asia-Pacific Marketing Academy Annual Conference accepts two types of paper submissions: full papers and extended abstracts.

All submissions should be written in English and follow the format of Journal of Marketing.

The conference features both regular academic sessions and doctoral & young scholar consortium. Authors must select one of these categories when submitting their papers. For papers submitting to doctoral & young scholar consortium, a doctoral student should be the leading author. The doctoral student should not expect to graduate before the conference commences.

For papers accepted to regular academic sessions, one of the authors should register and present the paper. For papers accepted to doctoral & young scholar consortium, the leading author (a doctoral student) should register and present the paper. All papers should be presented in English.

Papers submitted to regular sessions or doctoral & young scholar consortium must categorize their paper using the cover page provided. The following six categories are available for selection:

1. Consumer Behavior
2. Marketing Models
3. Marketing Strategy
4. Consumer Behavior + Marketing Models
5. Consumer Behavior + Marketing Strategy
6. Marketing Models + Marketing Strategy

When submitting an extended abstract paper, the paper’s abstract should be no more than 1000 words. The abstract must clearly articulate the following aspects in English:

• Research Objective
• Research Design/Methodology
• Research Findings
• Theoretical Contributions
• Practical Applications

Please submit the papers (both Word and PDF version are accepted), along with the cover page, to Dr. Ruikai Sam ZHOU, email address: apmapaper@foxmail.com

The conference will award three best conference papers and three best doctoral forum papers. Those wishing to compete for the best paper awards must submit full papers. Extended abstracts will not be considered for awards.

When registering, please complete the registration form and send it to the conference organizing committee, Dr. Ruikai Sam ZHOU, email: apmapaper@foxmail.com

Hotel Accommodation Reservations:

1. Sun Yat-sen University Kaifeng Hotel (Guangzhou Zhongda Kaifeng Xueren Guan)
   Reservation phone number: 86-20-89222888
   Address: No. 588 East Binjiang Road, Haizhu District, Guangzhou (inside university campus);
2. New Pearl River Hotel
   Reservation phone number: 86-20-34255335
   Address: No. 795 East Binjiang Road, Haizhu District, Guangzhou (about a 12-minute walk from the conference venue at the School of Business, Sun Yat-sen University).

If you have any inquiries regarding the APMA2023 Annual Conference, please consult the staff of the conference organizing committee:

• Ms. Yangya XU (Sun Yat-sen University)
  Email: xuyy26@mail.sysu.edu.cn
  Phone: (+86) 020-84113636
• Dr. Ruikai Sam ZHOU (Sun Yat-sen University)
  Phone: (+86) 13794059473
  Email: zhourk@mail.sysu.edu.cn
• Prof. Huaxiao SHEN (Sun Yat-sen University)
  Email: shenhx3@mail.sysu.edu.cn
• Prof. Clement Siu Fung CHOW (University of Macau)
  Email: sfchow@um.edu.mo