Quantifying the Effect of Visual and Content Features on Social Media Engagement with Marketer Generated Content Prof. C ...
Boosting Strengths or Fixing Weaknesses? A Preference Mismatch between Product Providers and Choosers in Product Improve ...
Speed or Skip: How Consumers’ Fast-forwarding Behaviors for Efficiency Influence Video Evaluations Prof. Yixia SUN, ZJU1 ...
FBA SEMINAR SERIES The Fundamental Recruitment Error: Candidate-Recruiter Discrepancy in Their Relative Valuation of Inn ...
FBA SEMINAR SERIES Hooked: Consumer addiction and digital product design Prof. Xing ZHANG, Assistant Professor in Market ...
FBA SEMINAR SERIES Big Brother and a Green Society: Information Privacy Concerns Promote Green Behavior Prof. Boyoun (Gr ...
FBA SEMINAR SERIES The Impact of Co-Branded Credit Card Adoption on Customer Loyalty Ms. Nan ZHAO, Ph.D. Candidate in Ma ...
FBA SEMINAR SERIES The Effect of Social Jetlag on Conspicuous Consumption Prof. Zhongqiang HUANG, Associate Professor, U ...
FBA SEMINAR SERIES The Stability Effect for Weight Judgments Prof. Dengfeng Yan, Associate Professor of Marketing, New Y ...
FBA SEMINAR SERIES The Token-Effort Effect: How Minimal Redemption Effort Increases Price Promotion Effectiveness Over S ...
