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FBA Seminar Series : 2023

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FBA Seminar Series: “Quantifying the Effect of Visual and Content Features on Social Media Engagement with Marketer Generated Content” by Prof. Chu (Ivy) DANG
Aug 23 | Wed

15:00-16:30 / E22 – G015

FBA Seminar Series: “Boosting Strengths or Fixing Weaknesses? A Preference Mismatch between Product Providers and Choosers in Product Improvement Decisions” by Prof. Yanping TU
May 12 | Fri

15:00-16:30 / E22-G015

FBA Seminar Series: “Speed or Skip: How Consumers’ Fast-forwarding Behaviors for Efficiency Influence Video Evaluations” by Prof. Yixia SUN
Apr 20 | Thu

15:00-16:30 / E22-G004

FBA Seminar Series: “The Fundamental Recruitment Error: Candidate-Recruiter Discrepancy in Their Relative Valuation of Innate Talent versus Hard Work” by Prof. Kao SI
Mar 23 | Thu

10:30-12:00 / E22-G015

FBA Seminar Series: “The Token-Effort Effect: How Minimal Redemption Effort Increases Price Promotion Effectiveness Over Straight Discounts” by Prof. Kuangjie ZHANG
Oct 12 | Wed

10:30-11:30 / Online via Zoom