FBA Seminar Series : 2022

FBA SEMINAR SERIES The Stability Effect for Weight Judgments Prof. Dengfeng Yan, Associate Professor of Marketing, New Y ...

FBA SEMINAR SERIES The Token-Effort Effect: How Minimal Redemption Effort Increases Price Promotion Effectiveness Over S ...

FBA SEMINAR SERIES Consumer Patience and Product Promotions Prof. Han GONG, Associate Professor, Shanghai University of ...

FBA SEMINAR SERIES Indebted or Indifferent? Consumers’ Reaction to Online Help Is Contingent on Helpers’ Anonymity Prof. ...