FBA Seminar Series : 2024

FBA Seminar Series: “Obesity, Responsiveness to Food Marketing, and Taste Perception Before and After Bariatric Surgery” by Prof. Yann CORNIL
3 月 11 | 週一

Obesity, Responsiveness to Food Marketing, and Taste Perception Before and After Bariatric Surgery Prof. Yann CORNIL Ass ...

FBA Seminar Series: “The Effects of Microtargeting on Conversion Rates and the Role of Information Asymmetry” by Prof. Francisco Cisternas
2 月 23 | 週五

The Effects of Microtargeting on Conversion Rates and the Role of Information Asymmetry Prof. Francisco Cisternas Assist ...

FBA Seminar Series: “Neighbors as Strangers or Friends? How Consumer’s Self-Construal Affects the Weight of Neighbor Information in Residence Decisions” by Dr. Linying (Sophie) FAN
1 月 15 | 週一

Neighbors as Strangers or Friends? How Consumer’s Self-Construal Affects the Weight of Neighbor Information in Residence ...

FBA Seminar Series: “Quantifying the Effect of Visual and Content Features on Social Media Engagement with Marketer Generated Content” by Prof. Chu (Ivy) DANG
8 月 23 | 週三

Quantifying the Effect of Visual and Content Features on Social Media Engagement with Marketer Generated Content Prof. C ...

FBA Seminar Series: “Boosting Strengths or Fixing Weaknesses? A Preference Mismatch between Product Providers and Choosers in Product Improvement Decisions” by Prof. Yanping TU
5 月 12 | 週五

Boosting Strengths or Fixing Weaknesses? A Preference Mismatch between Product Providers and Choosers in Product Improve ...

FBA Seminar Series: “Speed or Skip: How Consumers’ Fast-forwarding Behaviors for Efficiency Influence Video Evaluations” by Prof. Yixia SUN
4 月 20 | 週四

Speed or Skip: How Consumers’ Fast-forwarding Behaviors for Efficiency Influence Video Evaluations Prof. Yixia SUN, ZJU1 ...

FBA Seminar Series: “The Fundamental Recruitment Error: Candidate-Recruiter Discrepancy in Their Relative Valuation of Innate Talent versus Hard Work” by Prof. Kao SI
3 月 23 | 週四

FBA SEMINAR SERIES The Fundamental Recruitment Error: Candidate-Recruiter Discrepancy in Their Relative Valuation of Inn ...