FBA Seminar Series : 2024

FBA Seminar Series: “The Interplay of Ad Headline-Keyword Congruence and Ad Position in Consumers’ Responses to Search Advertisements and Promoted Brands” by Prof. Daniel LEUNG
Apr 26 | Fri

The Interplay of Ad Headline-Keyword Congruence and Ad Position in Consumers’ Responses to Search Advertisements and Pro ...

FBA Seminar Series: “Do firms respond to calls for environmental improvements made by retail investor? Evidence from pollution appeals on investor platforms in China” by Prof. Shubo ZHANG
Apr 18 | Thu

Do firms respond to calls for environmental improvements made by retail investor?  Evidence from pollution appeals on in ...

FBA Seminar Series: “Does AI make us more lazy and less creative? An empirical study of social loafing in human-AI collaborative terms” by Prof. Patrick CHAU
Apr 18 | Thu

Does AI make us more lazy and less creative? An empirical study of social loafing in human-AI collaborative terms Prof. ...

FBA Seminar Series: “Research on technology innovation: Reshaping the realms of touristic experience” by Dr. Youngjoon CHOI
Apr 15 | Mon

Research on technology innovation: Reshaping the realms of touristic experience Dr. Youngjoon CHOI Associate Professor E ...

FBA Seminar Series: “CEO Contract Length and Contract Renewal: Impression Management of CSR Engagement” by Prof. Jamie Yixing TONG
Apr 08 | Mon

CEO Contract Length and Contract Renewal: Impression Management of CSR Engagement Prof. Jamie Yixing TONG Distinguished ...

FBA Seminar Series: “Exploring online help-seeking tendencies: the influence of experience type and helper identity” by Prof. Shaobo LI
Apr 05 | Fri

Exploring online help-seeking tendencies: the influence of experience type and helper identity Prof. Shaobo LI Assistant ...