FBA Seminar Series : 2025

FBA Seminar Series: “Tourism research in China: Development trends, challenges and opportunities” by Prof. Songshan HUANG
Mar 18 | Tue

Tourism research in China: Development trends, challenges and opportunities Prof. Songshan HUANG Professor (VC Professor ...

FBA Seminar Series: “Embodied Effect in Dark Tourism: A New Perspective on Dark Tourism Research” by Prof. Xingyang LYU
Feb 19 | Wed

Embodied Effect in Dark Tourism: A New Perspective on Dark Tourism Research Prof. Xingyang LYU Professor, School of Busi ...

FBA Seminar Series: “Identity theories in tourism: examples and challenges” by Prof. Xiaoyue ZHANG
Jan 15 | Wed

Identity theories in tourism: examples and challenges Prof. Xiaoyue ZHANG Associate Professor, Department of Marketing, ...

FBA Seminar Series: “When Virtual and Physical are Brought Together via Augmented Reality (AR): A Mixed-Method Approach of Understanding AR Affordances and Its Design in Offline Retail” by Prof. Alain Yee Loong CHONG
Dec 05 | Thu

When Virtual and Physical are Brought Together via Augmented Reality (AR): A Mixed-Method Approach of Understanding AR A ...

FBA Seminar Series: “The Impact of Mandatory Assurance on Sustainability Assurance Practices” by Prof. Shan ZHOU
Dec 05 | Thu

The Impact of Mandatory Assurance on Sustainability Assurance Practices Prof. Shan ZHOU Associate Professor, Discipline ...

FBA Seminar Series: “Disaster and Crisis Management in Tourism and Hospitality Research: Challenges, Strategies, and Future Directions” by Prof. Yawei JIANG
Nov 28 | Thu

Disaster and Crisis Management in Tourism and Hospitality Research: Challenges, Strategies, and Future Directions Prof. ...

FBA Seminar Series: “Tourism Demand Forecasting: Development and New Trends” Prof. Chenguang WU
Nov 26 | Tue

Tourism Demand Forecasting: Development and New Trends Prof. Chenguang WU Professor, School of Business Sun Yat-Sen Univ ...