FBA Seminar Series: “Social Media Marketing Models in Digital Economy” by Prof. Xingyu CHEN
Sep 15 | Fri
10:30-12:00 / E22 - G015
FBA Seminar Series: “How the Voice of Human and Artificial Intelligence Agents Impacts Customer” by Prof. Siliang TONG
Sep 14 | Thu
10:30-12:00 / E22 - G015
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FBA Seminar Series: “Quantifying the Effect of Visual and Content Features on Social Media Engagement with Marketer Generated Content” by Prof. Chu (Ivy) DANG GalleryFBA Seminar Series: “Quantifying the Effect of Visual and Content Features on Social Media Engagement with Marketer Generated Content” by Prof. Chu (Ivy) DANG
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FBA Seminar Series: “Boosting Strengths or Fixing Weaknesses? A Preference Mismatch between Product Providers and Choosers in Product Improvement Decisions” by Prof. Yanping TU GalleryFBA Seminar Series: “Boosting Strengths or Fixing Weaknesses? A Preference Mismatch between Product Providers and Choosers in Product Improvement Decisions” by Prof. Yanping TU
FBA Seminar Series: “Speed or Skip: How Consumers’ Fast-forwarding Behaviors for Efficiency Influence Video Evaluations” by Prof. Yixia SUN
Apr 20 | Thu
15:00-16:30 / E22-G004
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FBA Seminar Series: “The Fundamental Recruitment Error: Candidate-Recruiter Discrepancy in Their Relative Valuation of Innate Talent versus Hard Work” by Prof. Kao SI GalleryFBA Seminar Series: “The Fundamental Recruitment Error: Candidate-Recruiter Discrepancy in Their Relative Valuation of Innate Talent versus Hard Work” by Prof. Kao SI
FBA Seminar Series: “Hooked: Consumer addiction and digital product design” by Prof. Xing ZHANG
Mar 22 | Wed
15:00-16:00 / Online via Zoom
FBA Seminar Series: “Big Brother and a Green Society: Information Privacy Concerns Promote Green Behavior” by Prof. Boyoun CHAE
Mar 08 | Wed
15:00-16:00 / Online via Zoom
FBA Seminar Series: “The Impact of Co-Branded Credit Card Adoption on Customer Loyalty” by Ms. Nan ZHAO
Feb 08 | Wed
10:00-11:00 / Online via Zoom
FBA Seminar Series: “The Effect of Social Jetlag on Conspicuous Consumption” by Prof. Zhongqiang HUANG
Nov 16 | Wed
10:30-11:30 / Online via Zoom