The inauguration ceremony for the China Tourism Education Alliance and the 2022 Inaugural Frontiers in Hospitality and Tourism Annual Research Symposium was held on 21 October at the University of Macau (UM). The alliance was jointly initiated and established by the University of Macau (UM), Fudan University, Nankai University, and Sun Yat-sen University (sorted by the pinyin of the name of the universities). Combining both online and in-person elements, the symposium with the theme of the “Tourism +” attracted over 250 participants, including scholars, researchers, top management team members, faculty members, and students from around the world in the field of hospitality and tourism management. The event received wide media coverage, with over 20 major media outlets from Mainland China, Macau and Hongkong reporting this event.

Mainland China media such as People’s Daily, People’s Daily Online, Finance Sina, Tencent News, China.org.cn, Sohu reported and distributed the media coverage of the 2022 Inaugural Frontiers in Hospitality and Tourism Annual Research Symposium and focused on the inauguration ceremony for the China Tourism Education Alliance.

WeChat media platform of the Liaison Office of the Central People’s Government in the Macao SAR reported the inauguration ceremony for the China Tourism Education Alliance and the 2022 Inaugural Frontiers in Hospitality and Tourism Annual Research Symposium.

Macau SAR Government Portal and Government Information Bureau reported the inauguration ceremony for the China Tourism Education Alliance and the 2022 Inaugural Frontiers in Hospitality and Tourism Annual Research Symposium.

The opening ceremony of the 2022 Inaugural Frontiers in Hospitality and Tourism Annual Research Symposium enjoyed wide media coverage from TDM. TDM especially highlighted the significance of nurturing tourism professionals and the development of corporations and society led by the establishment of the China Tourism Education Alliance and the 2022 Inaugural Frontiers in Hospitality and Tourism Annual Research Symposium.

The local media such as Macao Daily News, Jornal Tribuna de Macau, Macau Convention & Exhibition Economy Journal, Exmoo News, Jornal (Estrela) Seng Pou, Macau Today News reported the event with the subject of the University of Macau and three well-known mainland universities jointly establish China Tourism Education Alliance. The local media emphasized the importance of the establishment of the China Tourism Education Alliance and the 2022 Inaugural Frontiers in Hospitality and Tourism Annual Research Symposium.

 

The Hongkong and other Macau media such as Wenweipo, Jornal “VA KIO”, JORNAL SAN WA OU published the newsletters about the 2022 Inaugural Frontiers in Hospitality and Tourism Annual Research Symposium and emphasized the contributions of the symposium on the industry practice and academic exploration in the field of tourism.

The Hongkong and other Macau media such as Wenweipo, Jornal “VA KIO”, JORNAL SAN WA OU published the newsletters about the 2022 Inaugural Frontiers in Hospitality and Tourism Annual Research Symposium and emphasized the contributions of the symposium on the industry practice and academic exploration in the field of tourism.

 

The China Tourism Education Alliance is now Baidu-searchable.

University of Macau Portal, WeChat official account of University of Macau, Weibo of University of Macau, TouTiao reported the establishment of the China Tourism Education Alliance and the 2022 Inaugural Frontiers in Hospitality and Tourism Annual Research Symposium, detailing the significance of the alliance’s establishment and the keynote content of the symposium.