In the last two decades, “Business Intelligence” and “Data Analytics” are emerging principles for companies to stay competitive in the market. Unlike traditional way of doing business, successful organizations now rely on important tactic that involves with handling of compound technology as to sustain data-driven decision making, sales improvement, and opportunities expansion. Many organizations, such as Facebook, Google and Alibaba and many other online shopping platforms, engage in myriad artificial intelligence and data processing to support their sales and marketing strategies.

This programme aims at nurturing globally-minded leaders and professionals for taking challenge in the complex business environment with their interdisciplinary and transformative competence. Core courses include Introduction to Business Intelligence, Programming for Business Analytics, Big Data Management, Business Data Mining and Visualization, Cyber Security and Blockchain, Machine Learning for Business Intelligence, etc.

  • Big Data Management and analysis
  • Artificial intelligence
  • Blockchain
  • Case Study
  • Business Intelligence
  • Business Forecasting

Programme Intended Learning Outcomes

  • Demonstrate an in-depth understanding of emerging technologies and their applications in the global business arena.
  • Employ current software development and analytical tools to construct business solutions.
  • Visualize, formulate, and present analytical findings and implications to optimize business decisions and performance.
  • Demonstrate problem-solving, critical thinking, and analysis skills to tackle business problems.
  • Integrate knowledge and skills in multiple business-related disciplines to assess diverse business issues.
  • Assess the quality of data security and privacy of an organization and formulate solutions adhered to market standard.
  • Possess the capacity of self-learning in the ever-changing environment.

Graduate Career Prospects

Graduates can easily fit into the business and the public sector. They may work in various organizational functions particularly as:

Programmers, Business Analysts, Marketing Analysts, Systems Analysts, Business Intelligence Analysts, Financial Analysts or Risk Analysts at banks, casinos, hedge funds, private equity firms, insurance companies, credit bureaus, technology firms.

Senior roles such as Database Developer/ Administrator/ Manager, Network Administrator/ Engineer/ Manager, Project Manager, IT Manager, Enterprise Architect, Chief Information Officer, Chief Technology Officer, Consultant, etc.

For the most updated programme and curriculum details, please visit the following website:


Ms. Christine Lai San KUONG
Liaison to Bachelor of Science in Business Intelligence and Data Analytics
Office: E22-G031
Tel: (853) 8822 4737