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FBA Seminar Series – Marketing

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FBA Seminar Series – Marketing2025-07-18T11:44:44+08:00

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Accounting

Finance

Business Economics

Management

Marketing

International Integrated Resort Management

Business Intelligence and Analytics

803, 2023

FBA Seminar Series: “Big Brother and a Green Society: Information Privacy Concerns Promote Green Behavior” by Prof. Boyoun CHAE

2023-03-08|

15:00-16:00 / Online via Zoom

1210, 2022

FBA Seminar Series: “The Token-Effort Effect: How Minimal Redemption Effort Increases Price Promotion Effectiveness Over Straight Discounts” by Prof. Kuangjie ZHANG

2022-10-12|

10:30-11:30 / Online via Zoom

1609, 2022

FBA Seminar Series: “Indebted or Indifferent? Consumers’ Reaction to Online Help Is Contingent on Helpers’ Anonymity” by Prof. Leilei GAO

2022-09-16|

10:00-11:00 / Online via Zoom

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