FBA Seminar Series – Marketing

FBA Seminar Series: “The Token-Effort Effect: How Minimal Redemption Effort Increases Price Promotion Effectiveness Over Straight Discounts” by Prof. Kuangjie ZHANG Gallery

FBA Seminar Series: “The Token-Effort Effect: How Minimal Redemption Effort Increases Price Promotion Effectiveness Over Straight Discounts” by Prof. Kuangjie ZHANG

FBA Seminar Series: “Consumer Patience and Product Promotions” by Prof. Han GONG Gallery

FBA Seminar Series: “Consumer Patience and Product Promotions” by Prof. Han GONG

FBA Seminar Series: “Indebted or Indifferent? Consumers’ Reaction to Online Help Is Contingent on Helpers’ Anonymity” by Prof. Leilei GAO Gallery

FBA Seminar Series: “Indebted or Indifferent? Consumers’ Reaction to Online Help Is Contingent on Helpers’ Anonymity” by Prof. Leilei GAO