FBA Seminar Series – Marketing

FBA Seminar Series: “Big Brother and a Green Society: Information Privacy Concerns Promote Green Behavior” by Prof. Boyoun CHAE Gallery

FBA Seminar Series: “Big Brother and a Green Society: Information Privacy Concerns Promote Green Behavior” by Prof. Boyoun CHAE

FBA Seminar Series: “The Impact of Co-Branded Credit Card Adoption on Customer Loyalty” by Ms. Nan ZHAO Gallery

FBA Seminar Series: “The Impact of Co-Branded Credit Card Adoption on Customer Loyalty” by Ms. Nan ZHAO

FBA Seminar Series: “The Effect of Social Jetlag on Conspicuous Consumption” by Prof. Zhongqiang HUANG Gallery

FBA Seminar Series: “The Effect of Social Jetlag on Conspicuous Consumption” by Prof. Zhongqiang HUANG

FBA Seminar Series: “The Stability Effect for Weight Judgments” by Prof. Dengfeng YAN Gallery

FBA Seminar Series: “The Stability Effect for Weight Judgments” by Prof. Dengfeng YAN

FBA Seminar Series: “The Token-Effort Effect: How Minimal Redemption Effort Increases Price Promotion Effectiveness Over Straight Discounts” by Prof. Kuangjie ZHANG Gallery

FBA Seminar Series: “The Token-Effort Effect: How Minimal Redemption Effort Increases Price Promotion Effectiveness Over Straight Discounts” by Prof. Kuangjie ZHANG

FBA Seminar Series: “Consumer Patience and Product Promotions” by Prof. Han GONG Gallery

FBA Seminar Series: “Consumer Patience and Product Promotions” by Prof. Han GONG

FBA Seminar Series: “Indebted or Indifferent? Consumers’ Reaction to Online Help Is Contingent on Helpers’ Anonymity” by Prof. Leilei GAO Gallery

FBA Seminar Series: “Indebted or Indifferent? Consumers’ Reaction to Online Help Is Contingent on Helpers’ Anonymity” by Prof. Leilei GAO