1205, 2023
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FBA Seminar Series: “Boosting Strengths or Fixing Weaknesses? A Preference Mismatch between Product Providers and Choosers in Product Improvement Decisions” by Prof. Yanping TU GalleryFBA Seminar Series: “Boosting Strengths or Fixing Weaknesses? A Preference Mismatch between Product Providers and Choosers in Product Improvement Decisions” by Prof. Yanping TU
2004, 2023
2303, 2023
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FBA Seminar Series: “The Fundamental Recruitment Error: Candidate-Recruiter Discrepancy in Their Relative Valuation of Innate Talent versus Hard Work” by Prof. Kao SI GalleryFBA Seminar Series: “The Fundamental Recruitment Error: Candidate-Recruiter Discrepancy in Their Relative Valuation of Innate Talent versus Hard Work” by Prof. Kao SI
2203, 2023
FBA Seminar Series: “Hooked: Consumer addiction and digital product design” by Prof. Xing ZHANG
15:00-16:00 / Online via Zoom
803, 2023
802, 2023
FBA Seminar Series: “The Impact of Co-Branded Credit Card Adoption on Customer Loyalty” by Ms. Nan ZHAO
10:00-11:00 / Online via Zoom
1611, 2022
FBA Seminar Series: “The Effect of Social Jetlag on Conspicuous Consumption” by Prof. Zhongqiang HUANG
10:30-11:30 / Online via Zoom
2610, 2022
FBA Seminar Series: “The Stability Effect for Weight Judgments” by Prof. Dengfeng YAN
10:30-11:30 / Online via Zoom
1210, 2022
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FBA Seminar Series: “The Token-Effort Effect: How Minimal Redemption Effort Increases Price Promotion Effectiveness Over Straight Discounts” by Prof. Kuangjie ZHANG GalleryFBA Seminar Series: “The Token-Effort Effect: How Minimal Redemption Effort Increases Price Promotion Effectiveness Over Straight Discounts” by Prof. Kuangjie ZHANG
2109, 2022
FBA Seminar Series: “Consumer Patience and Product Promotions” by Prof. Han GONG
10:30-11:30 / Online via Zoom
1609, 2022
