FBA Seminar Series – Marketing

FBA Seminar Series: “The Physical Basis of Digital Lifestyles: Evidence from China’s COVID-19 Pandemic Lockdown” by Prof. Jayson Shi JIA Gallery

FBA Seminar Series: “The Physical Basis of Digital Lifestyles: Evidence from China’s COVID-19 Pandemic Lockdown” by Prof. Jayson Shi JIA

FBA Seminar Series: “Content for Value: Optimizing Influencer Content Strategy for Enhanced User Engagement” by Prof. Lingling ZHANG Gallery

FBA Seminar Series: “Content for Value: Optimizing Influencer Content Strategy for Enhanced User Engagement” by Prof. Lingling ZHANG

FBA Seminar Series: “Dimensions of Risk and Risk Management: Perceptions, Perils, and Perspectives” by Prof. Leonard LEE Gallery

FBA Seminar Series: “Dimensions of Risk and Risk Management: Perceptions, Perils, and Perspectives” by Prof. Leonard LEE

FBA Seminar Series: “The Paradox of a Pandemic: How Infectious and Restriction Saliences Shape Consumer Food Waste Behaviors” by Prof. Huachao GAO Gallery

FBA Seminar Series: “The Paradox of a Pandemic: How Infectious and Restriction Saliences Shape Consumer Food Waste Behaviors” by Prof. Huachao GAO

FBA Seminar Series: “Enforcement and the legal cost of voluntary disclosure” by Prof. Haibing SHU Gallery

FBA Seminar Series: “Enforcement and the legal cost of voluntary disclosure” by Prof. Haibing SHU

FBA Seminar Series: “Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents” by Prof. Junhong CHU Gallery

FBA Seminar Series: “Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents” by Prof. Junhong CHU

FBA Seminar Series: “Obesity, Responsiveness to Food Marketing, and Taste Perception Before and After Bariatric Surgery” by Prof. Yann CORNIL Gallery

FBA Seminar Series: “Obesity, Responsiveness to Food Marketing, and Taste Perception Before and After Bariatric Surgery” by Prof. Yann CORNIL

FBA Seminar Series: “The Effects of Microtargeting on Conversion Rates and the Role of Information Asymmetry” by Prof. Francisco Cisternas Gallery

FBA Seminar Series: “The Effects of Microtargeting on Conversion Rates and the Role of Information Asymmetry” by Prof. Francisco Cisternas

FBA Seminar Series: “Neighbors as Strangers or Friends? How Consumer’s Self-Construal Affects the Weight of Neighbor Information in Residence Decisions” by Dr. Linying (Sophie) FAN Gallery

FBA Seminar Series: “Neighbors as Strangers or Friends? How Consumer’s Self-Construal Affects the Weight of Neighbor Information in Residence Decisions” by Dr. Linying (Sophie) FAN

FBA Seminar Series: “Conflict and Consumer Behavior” by Prof. Hao SHEN Gallery

FBA Seminar Series: “Conflict and Consumer Behavior” by Prof. Hao SHEN

FBA Seminar Series: “Social Media Marketing Models in Digital Economy” by Prof. Xingyu CHEN Gallery

FBA Seminar Series: “Social Media Marketing Models in Digital Economy” by Prof. Xingyu CHEN

FBA Seminar Series: “Quantifying the Effect of Visual and Content Features on Social Media Engagement with Marketer Generated Content” by Prof. Chu (Ivy) DANG Gallery

FBA Seminar Series: “Quantifying the Effect of Visual and Content Features on Social Media Engagement with Marketer Generated Content” by Prof. Chu (Ivy) DANG

FBA Seminar Series: “Boosting Strengths or Fixing Weaknesses? A Preference Mismatch between Product Providers and Choosers in Product Improvement Decisions” by Prof. Yanping TU Gallery

FBA Seminar Series: “Boosting Strengths or Fixing Weaknesses? A Preference Mismatch between Product Providers and Choosers in Product Improvement Decisions” by Prof. Yanping TU

FBA Seminar Series: “Speed or Skip: How Consumers’ Fast-forwarding Behaviors for Efficiency Influence Video Evaluations” by Prof. Yixia SUN Gallery

FBA Seminar Series: “Speed or Skip: How Consumers’ Fast-forwarding Behaviors for Efficiency Influence Video Evaluations” by Prof. Yixia SUN

FBA Seminar Series: “The Fundamental Recruitment Error: Candidate-Recruiter Discrepancy in Their Relative Valuation of Innate Talent versus Hard Work” by Prof. Kao SI Gallery

FBA Seminar Series: “The Fundamental Recruitment Error: Candidate-Recruiter Discrepancy in Their Relative Valuation of Innate Talent versus Hard Work” by Prof. Kao SI

FBA Seminar Series: “Hooked: Consumer addiction and digital product design” by Prof. Xing ZHANG Gallery

FBA Seminar Series: “Hooked: Consumer addiction and digital product design” by Prof. Xing ZHANG

FBA Seminar Series: “Big Brother and a Green Society: Information Privacy Concerns Promote Green Behavior” by Prof. Boyoun CHAE Gallery

FBA Seminar Series: “Big Brother and a Green Society: Information Privacy Concerns Promote Green Behavior” by Prof. Boyoun CHAE

FBA Seminar Series: “The Impact of Co-Branded Credit Card Adoption on Customer Loyalty” by Ms. Nan ZHAO Gallery

FBA Seminar Series: “The Impact of Co-Branded Credit Card Adoption on Customer Loyalty” by Ms. Nan ZHAO

FBA Seminar Series: “The Effect of Social Jetlag on Conspicuous Consumption” by Prof. Zhongqiang HUANG Gallery

FBA Seminar Series: “The Effect of Social Jetlag on Conspicuous Consumption” by Prof. Zhongqiang HUANG

FBA Seminar Series: “The Stability Effect for Weight Judgments” by Prof. Dengfeng YAN Gallery

FBA Seminar Series: “The Stability Effect for Weight Judgments” by Prof. Dengfeng YAN

FBA Seminar Series: “The Token-Effort Effect: How Minimal Redemption Effort Increases Price Promotion Effectiveness Over Straight Discounts” by Prof. Kuangjie ZHANG Gallery

FBA Seminar Series: “The Token-Effort Effect: How Minimal Redemption Effort Increases Price Promotion Effectiveness Over Straight Discounts” by Prof. Kuangjie ZHANG

FBA Seminar Series: “Consumer Patience and Product Promotions” by Prof. Han GONG Gallery

FBA Seminar Series: “Consumer Patience and Product Promotions” by Prof. Han GONG

FBA Seminar Series: “Indebted or Indifferent? Consumers’ Reaction to Online Help Is Contingent on Helpers’ Anonymity” by Prof. Leilei GAO Gallery

FBA Seminar Series: “Indebted or Indifferent? Consumers’ Reaction to Online Help Is Contingent on Helpers’ Anonymity” by Prof. Leilei GAO