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FBA Seminar Series – Marketing

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FBA Seminar Series – Marketing2025-07-18T11:44:44+08:00

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2404, 2025

FBA Seminar Series: “Consumers’ In-group Preference Enlarges when Seeking Healthcare for Mental Illness versus Physical Illness” by Prof. Xue Wang

2025-04-24|

14:30-16:00 / E22-G008

2603, 2025

FBA Seminar Series: “Fighting for My Idol: The Effect of a Community Leaderboard on User Content Generation” by Prof. Chuang Tang

2025-03-26|

10:30-12:00 / E22-G015

1012, 2024

FBA Seminar Series: “Probabilistic Experience: How Material and Experiential Purchases Shape Consumer Preference for Probabilistic Selling” by Prof. Han GONG

2024-12-10|

10:30-12:00 / E22-G015

611, 2024

FBA Seminar Series: “The Physical Basis of Digital Lifestyles: Evidence from China’s COVID-19 Pandemic Lockdown” by Prof. Jayson Shi JIA

2024-11-06|

10:30-12:00 / E22-G015

2808, 2024

FBA Seminar Series: “Content for Value: Optimizing Influencer Content Strategy for Enhanced User Engagement” by Prof. Lingling ZHANG

2024-08-28|

14:30-16:00 / E22-G008

2405, 2024

FBA Seminar Series: “The Paradox of a Pandemic: How Infectious and Restriction Saliences Shape Consumer Food Waste Behaviors” by Prof. Huachao GAO

2024-05-24|

10:30-12:00 / E22-G015

1103, 2024

FBA Seminar Series: “Obesity, Responsiveness to Food Marketing, and Taste Perception Before and After Bariatric Surgery” by Prof. Yann CORNIL

2024-03-11|

10:30-12:00 / E22-G015

2302, 2024

FBA Seminar Series: “The Effects of Microtargeting on Conversion Rates and the Role of Information Asymmetry” by Prof. Francisco Cisternas

2024-02-23|

15:00-16:30 / E22-G015

1501, 2024

FBA Seminar Series: “Neighbors as Strangers or Friends? How Consumer’s Self-Construal Affects the Weight of Neighbor Information in Residence Decisions” by Dr. Linying (Sophie) FAN

2024-01-15|

10:30-12:00 / E22-G015

2308, 2023

FBA Seminar Series: “Quantifying the Effect of Visual and Content Features on Social Media Engagement with Marketer Generated Content” by Prof. Chu (Ivy) DANG

2023-08-23|

15:00-16:30 / E22 – G015

1205, 2023

FBA Seminar Series: “Boosting Strengths or Fixing Weaknesses? A Preference Mismatch between Product Providers and Choosers in Product Improvement Decisions” by Prof. Yanping TU

2023-05-12|

15:00-16:30 / E22-G015

2004, 2023

FBA Seminar Series: “Speed or Skip: How Consumers’ Fast-forwarding Behaviors for Efficiency Influence Video Evaluations” by Prof. Yixia SUN

2023-04-20|

15:00-16:30 / E22-G004

2303, 2023

FBA Seminar Series: “The Fundamental Recruitment Error: Candidate-Recruiter Discrepancy in Their Relative Valuation of Innate Talent versus Hard Work” by Prof. Kao SI

2023-03-23|

10:30-12:00 / E22-G015

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