Faculty of Business Administration
FBA Distinguished Scholar Seminar
Organised by The Business Research and Training Center


Building Research Programs in Tourism and Hospitality: A Personal Journey

Presented by Professor Xiang (Robert) LI
Professor, Temple University

Date: Friday, 25 August 2023
Time: 10:30 am
Venue: Online via ZOOM
Language: English
Registration Link:

Building research programs can be an effective way to foster one’s research narrative and academic identity, and an invaluable strategy to sustain one’s research interests and intellectual curiosity. In this talk, Professor Li will share his personal reflections on building research programs in the field of tourism and hospitality. Drawing on his own experiences and examples, Professor Li will offer insights into the challenges and rewards of research program building.

Prof. Dr. Xiang (Robert) Li is a professor and Arthur F. McGonigle Senior Fellow of the School of Sport, Tourism and Hospitality Management, Temple University. He is also Director of Temple’s U.S.-Asia Center for Tourism and Hospitality Research. Prof. Li’s research mainly focuses on destination marketing and tourist behavior, with special emphasis on international destination branding, customer loyalty, and tourism in Asia. Robert’s work has been featured by many top-tier journals in the field of tourism, hospitality, leisure, and service management, and cited by numerous American and international media outlets. He has been awarded over $2.3 million in research funding from numerous prestigious organizations, government agencies, and corporations.