Associate Professor in Integrated Resort and Tourism Management
- Ph.D. in Marketing, HKUST
- MSc in Economics, HKUST
- BBA in Finance, HKUST
- Behavioral and Experimental Economics
- Neuroeconomics
- Behavioral Addiction
- Chark, R., Muthukrishnan, A. V. (2022), Brand effect on extended warranty valuation: Subjective value versus popularity, International Journal of Research in Marketing, available online (ABS4)
- Chark, R. (2021), Midnight in Paris on heritage and nostalgia, Annals of Tourism Research, 90 (ABS4)
- Chark, R., King, B., Tang, C. M. F. (2021), The journey from episode to evaluation: How travelers arrive at summary evaluations, Journal of Travel Research, Forthcoming (ABS4)
- Chark, R., King, B. (2021), Loss aversion in hotel choice: Psychophysiological evidence, Journal of Hospitality & Tourism Research, Forthcoming (ABS2)
- Chark, R., Lam, L. W., Fong, L. H. N. (2021), Morning larks travel more than night owls? Chronotypical effect on travel frequency through novelty seeking, Tourism Management, V77 (ABS4)
- Chark, R., Mak, V., & Muthukrishnan, A. V. (2020), The premium as informational cue in insurance decision making, Theory and Decision, V88, 369-404 (ABS2)
- Chark, R., Chew, S. H., & Zhong, S. (2020), Individual Preference for Longshots, Journal of the European Economic Association, V18, 1009-1039 (ABS4)
- Chark, R. (2019), Price Fairness in the Era of the Sharing Economy, Cornell Hospitality Quarterly, V60, 200-211 (ABS2)
- Chark, R., Fong, L. H. N., Tang, C. M. F. (2019), A Room of One’s Own: Need for Uniqueness Counters Online WoM, Cornell Hospitality Quarterly, V60, 216-232 (ABS2)
- Fong, D. K. C., Fong, L. H. N., Chark, R., Chui, P. M. W. (2018), The Bias of Size in Gambling Decisions: Evidence From a Casino Game, Cornell Hospitality Quarterly, V59, 78-84 (ABS2)
- Zhong, S., Chark, R., Hsu, M., Chew, S. H. (2016), Computational substrates of social norm enforcement by unaffected third parties, NeuroImage, V129, 95-104
- Chark, R., Chew, S. H. (2015), A neuroimaging study of preference for strategic uncertainty , Journal of Risk and Uncertainty, V50, 209-227 (ABS3)
- Chark, R., Chew, S. H., Zhong, S. (2015), Extended present bias: a direct experimental test, Theory and Decision, V79, 151-165 (ABS2)
- Muthukrishnan, A. V., Chark, R. (2015), Choice set induced conflict, deliberation, and persistent preference, Marketing Letters, V26, 437-448 (ABS3)
- Chark, R., Muthukrishnan, A. V. (2013), The effect of physical possession on preference for product warranty, International Journal of Research in Marketing, V30, 424-425 (ABS4)
- Tsang S.Y., …, Chark R., et al. (2013), Social Cognitive Role of Schizophrenia Candidate Gene GABRB2, PLoS ONE, V8
- Zhong, S., Chark, R., Ebstein, R. P., Chew, S. H. (2012), Imaging Genomics supports Dual System for Utility of Risks over Gains and Losses, NeuroImage, V59, 540–546
- Chark, R., Rapoport, A., & Zwick, R. (2011), Experimental Comparison of Two Multiple-Stage Contest Designs with Asymmetric Players, Public Choice, V147, 305–329 (ABS3)
- Chark, Robin. “Neuromarketing.” Innovative Research Methodologies in Management. Palgrave Macmillan, Cham, 2018. 179-198.
- Ebstein RP, Zhong S, Chark R, Lai PS, Chew SH. (2012) Genetics of Social Cognition in the Laboratory: Definition, Measurement and Association, in T. Canlin (eds), The Oxford Handbook of Molecular Psychology. Oxford University Press.
- Chew Soo Hong, Li King King, Robin Chark, and Zhong Songfa (2008), Source Preference and Ambiguity Aversion: Models and Evidence from Behavioral and Neuroimaging Experiments, in D. Houser and K. McCabe (eds.), Neuroeconomics, Advances in Health Economics. Emerald Insight.