Associate Professor in Integrated Resort and Tourism Management
  • Ph.D. in Marketing, HKUST
  • MSc in Economics, HKUST
  • BBA in Finance, HKUST
  • Behavioral and Experimental Economics
  • Neuroeconomics
  • Behavioral Addiction
  1. Chark, R., Muthukrishnan, A. V. (2022), Brand effect on extended warranty valuation: Subjective value versus popularity, International Journal of Research in Marketing, available online
  2. Chark, R. (2021), Midnight in Paris on heritage and nostalgia, Annals of Tourism Research, 90 
  3. Chark, R., King, B., Tang, C. M. F. (2021), The journey from episode to evaluation: How travelers arrive at summary evaluations, Journal of Travel Research, Forthcoming 
  4. Chark, R., King, B. (2021), Loss aversion in hotel choice: Psychophysiological evidence, Journal of Hospitality & Tourism Research, Forthcoming 
  5. Chark, R., Lam, L. W., Fong, L. H. N. (2021), Morning larks travel more than night owls? Chronotypical effect on travel frequency through novelty seeking, Tourism Management, V77 
  6. Chark, R., Mak, V., & Muthukrishnan, A. V. (2020), The premium as informational cue in insurance decision making, Theory and Decision, V88, 369-404 
  7. Chark, R., Chew, S. H., & Zhong, S. (2020), Individual Preference for Longshots, Journal of the European Economic Association, V18, 1009-1039 
  8. Chark, R. (2019), Price Fairness in the Era of the Sharing Economy, Cornell Hospitality Quarterly, V60, 200-211
  9. Chark, R., Fong, L. H. N., Tang, C. M. F. (2019), A Room of One’s Own: Need for Uniqueness Counters Online WoM, Cornell Hospitality Quarterly, V60, 216-232 
  10. Fong, D. K. C., Fong, L. H. N., Chark, R., Chui, P. M. W. (2018), The Bias of Size in Gambling Decisions: Evidence From a Casino Game, Cornell Hospitality Quarterly, V59, 78-84 
  11. Zhong, S., Chark, R., Hsu, M., Chew, S. H. (2016), Computational substrates of social norm enforcement by unaffected third parties, NeuroImage, V129, 95-104
  12. Chark, R., Chew, S. H. (2015), A neuroimaging study of preference for strategic uncertainty , Journal of Risk and Uncertainty, V50, 209-227
  13. Chark, R., Chew, S. H., Zhong, S. (2015), Extended present bias: a direct experimental test, Theory and Decision, V79, 151-165
  14. Muthukrishnan, A. V., Chark, R. (2015), Choice set induced conflict, deliberation, and persistent preference, Marketing Letters, V26, 437-448 
  15. Chark, R., Muthukrishnan, A. V. (2013), The effect of physical possession on preference for product warranty, International Journal of Research in Marketing, V30, 424-425 
  16. Tsang S.Y., …, Chark R., et al. (2013), Social Cognitive Role of Schizophrenia Candidate Gene GABRB2, PLoS ONE, V8
  17. Zhong, S., Chark, R., Ebstein, R. P., Chew, S. H. (2012), Imaging Genomics supports Dual System for Utility of Risks over Gains and Losses, NeuroImage, V59, 540–546
  18. Chark, R., Rapoport, A., & Zwick, R. (2011), Experimental Comparison of Two Multiple-Stage Contest Designs with Asymmetric Players, Public Choice, V147, 305–329
  1. Chark, Robin. “Neuromarketing.” Innovative Research Methodologies in Management. Palgrave Macmillan, Cham, 2018. 179-198.
  2. Ebstein RP, Zhong S, Chark R, Lai PS, Chew SH. (2012) Genetics of Social Cognition in the Laboratory: Definition, Measurement and Association, in T. Canlin (eds), The Oxford Handbook of Molecular Psychology. Oxford University Press.
  3. Chew Soo Hong, Li King King, Robin Chark, and Zhong Songfa (2008), Source Preference and Ambiguity Aversion: Models and Evidence from Behavioral and Neuroimaging Experiments, in D. Houser and K. McCabe (eds.), Neuroeconomics, Advances in Health Economics. Emerald Insight.