Email

kaosi@um.edu.mo

Tel

+853 8822-4744

Office

E22-2074
Faculty of Business Administration
University of Macau, E22
Avenida da Universidade,
Taipa, Macau, China

Assistant Professor in Marketing

Academic Qualifications

  • PhD in Marketing, The Chinese University of Hong Kong

Teaching

  • Undergraduate Courses
    • Principles of Marketing (MKTG2000)
  • Graduate Courses
    • Marketing Analytics (MKTG)

Research Interests

  • Judgment and decision making
  • Behavioral economics
  • Consumer behavior

Selected Journal Papers

  1. Si, Kao, Xianchi Dai, and Robert Wyer Jr. (2020), “The Friend Number Paradox,” Journal of Personality and Social Psychology, forthcoming. (PDF) (Supplemental Information)
  2. Ma, Chao, Yiwei Li, Feng Guo, and Kao Si (2019), “The citation trap: Papers published at year-end receive systematically fewer citations,” Journal of Economic Behavior and Organization, 166, 667-687. (link)
  3. Si, Kao, and Yuwei Jiang (2017), “Bidirectional Contrast Effects between Taste Perception and Simulation: A Simulation-Induced Adaptation Mechanism,” Journal of Consumer Psychology, 27 (1), 49-58.(ABS4*) (link)
  4. Si, Kao, Robert Wyer Jr., and Xianchi Dai (2016), “Looking Forward and Looking Back: The Likelihood of an Event’s Future Reoccurrence Affects Perceptions of the Time It Occurred in the Past,” Personality and Social Psychology Bulletin, 42 (11), 1577-1587.(ABS4) (link)