Assistant Professor in Marketing
- PhD in Marketing, The Chinese University of Hong Kong
- Undergraduate Courses
- Principles of Marketing (MKTG2000)
- Graduate Courses
- Marketing Analytics (MKTG7033)
- Judgment and Decision-Making
- Behavioral Economics
- Consumer Behavior
- Si, Kao, Xianchi Dai, and Robert Wyer Jr. (2021), “The Friend Number Paradox,” Journal of Personality and Social Psychology, 120 (1), 84-98. (PDF) (Supplemental Information)
- Media coverage: Insider; Yahoo!; Character & Context (Official blog of SPSP); Psychology Today; Psych News Daily.
- Ma, Chao, Yiwei Li, Feng Guo, and Kao Si (2019), “The citation trap: Papers published at year-end receive systematically fewer citations,” Journal of Economic Behavior and Organization, 166, 667-687. (link)
- Si, Kao, and Yuwei Jiang (2017), “Bidirectional Contrast Effects between Taste Perception and Simulation: A Simulation-Induced Adaptation Mechanism,” Journal of Consumer Psychology, 27 (1), 49-58.(ABS4*) (link)
- Si, Kao, Robert Wyer Jr., and Xianchi Dai (2016), “Looking Forward and Looking Back: The Likelihood of an Event’s Future Reoccurrence Affects Perceptions of the Time It Occurred in the Past,” Personality and Social Psychology Bulletin, 42 (11), 1577-1587.(ABS4) (link)
- Gender Gaps in Scientists’ Capability to Leverage Network Connections
- Heterogeneous Effects of Attending An Elite Class
- The Fundamental Recruitment Error
- When Resource Scarcity Promotes Prosocial Behaviors
- Publicity as Justification
- Friend-Disadvantaging in Resource Allocations
- The Memory-Search Frame Effects