Associate Professor in Marketing
  • Ph.D., The University of British Columbia, Vancouver, Canada, 1995
  • Master of Business Administration (with Distinction), Sasin Graduate Institute of Business Administration of Chulalongkorn University, Thailand, 1987. Note: The name has been changed to Sasin School of Management.
  • Bachelor of Arts (First Class Honors), Chulalongkorn University, Thailand, 1983
  • Undergraduate Courses
    • MKTG2000 (MKTG220) Principles of Marketing
    • MKTG3001 (MKTG341) Business-to-Business Marketing
    • MKTG303 Marketing Management
    • MKTG4000 International Marketing
    • MKTG4001 (MKTG411) Integrated Marketing Communications
    • MKTG4010 (MKTG428) Product Management
    • MKTG470 Advertising and Communication Management
    • MKTG471 Internet Marketing
  • Postgraduate Courses
    • BAGC7011 Research Methods
    • BAGC7898 Project Report
    • GRSC802 (YGRW800) Research Writing Seminar
    • IMBC123 Advances in Marketing Studies
    • IMBC131 Applied Business Research
    • MKTG8999 (MTMK899, MKTG899) Doctoral Thesis
    • MTMK800 Seminar in Management and Marketing Theories
    • MTMK812 Doctoral Seminar in Marketing Theories
  • Cross-cultural consumer behavior
  • Cultural adaptation in doing business
  • Advertising effects
  • Persuasion
  • Consumers’ information processing
  • Packaging effects
  • Services marketing
  • Personality assessments
  1. Pornpitakpan, Chanthika, Yizhou Yuan, and Jie Hui Han (2017), “The Effect of Salespersons’ Retail Service Quality and Consumers’ Mood on Impulse Buying,” Australasian Marketing Journal, 25(1), 2-11. DOI: 10.1016/j.ausmj.2016.12.003. (Australia).
  2. Pornpitakpan, Chanthika, Qiuling Li, and Siu Fong Isabel Fu (2017), “A Gender-Focused Review of the Effect of Message Source Attractiveness on Persuasion: Implications for Marketers and Advertisers,” Communications: European Journal of Communication Research, 42(2), 195-237. DOI 10.1515/commun-2017-0016. (Germany).