Associate Professor in Management
Dr. Pornpitakpan, Associate Professor in Management at the University of Macau’s Faculty of Business Administration, is a globally renowned scholar in marketing and consumer behavior. Her global impact is evidenced by ranking in the top 0.7% of scholars worldwide, with top 0.32% for citation impact and top 0.91% for quality (ScholarGPS 2025), alongside Stanford University and Elsevier’s top 2% scientist designation annually (from 2019 to 2025). She earned a PhD in International Business/Marketing from the University of British Columbia, an MBA (Distinction) from Sasin School of Management, Chulalongkorn University, and a BA (First Class Honors) from Chulalongkorn University, all globally ranked institutions. This foundation underpins her research, published in prestigious journals such as Journal of International Business Studies and Journal of Cross-Cultural Psychology and adopted in teaching materials globally. Her global recognition is affirmed in biographical compendiums, including the 25th Silver Anniversary Edition of Who’s Who in the World and the Marquis Who’s Who Official Albert Nelson Marquis Lifetime Achievement Award (2018).
Her scholarly influence extends to teaching at top universities such as National University of Singapore and Monash University Malaysia, and leading executive training programs for organizations such as Bank of Thailand. Beyond academia, she gained marketing expertise at Colgate-Palmolive. Additionally, she currently serves as Editor-in-Chief of Global Empirical Marketing Studies and Advisory Board Member of Journal of Global Marketing. She also organizes meditation sessions for University of Macau staff and students, is fluent in Thai and English, and pursues Mandarin studies. Dr. Pornpitakpan demonstrates exceptional leadership through academic excellence, industry expertise, and community engagement, advancing scholarship, mentoring future leaders, and promoting cross-cultural understanding.
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- Ph.D., The University of British Columbia, Vancouver, Canada
- Master of Business Administration (with Distinction), Sasin Graduate Institute of Business Administration of Chulalongkorn University, Thailand
Note: The name has been changed to Sasin School of Management - Bachelor of Arts (First Class Honors), Chulalongkorn University, Thailand
- Undergraduate Courses
- GEGA3000 Global Business and Cultures
- MGMT3004 Research Methods
- MKTG2000 (MKTG220) Principles of Marketing
- MKTG3001 (MKTG341) Business-to-Business Marketing
- MKTG3002 Marketing Research
- MKTG303 Marketing Management
- MKTG4000 International Marketing
- MKTG4001 (MKTG411) Integrated Marketing Communications
- MKTG4010 (MKTG428) Product Management
- MKTG470 Advertising and Communication Management
- MKTG471 Internet Marketing
- Postgraduate Courses
- BAGC7011 Research Methods
- BAGC7898 Project Report
- GRSC802 (YGRW800) Research Writing Seminar
- IMBC123 Advances in Marketing Studies
- IMBC131 Applied Business Research
- MKTG8999 (MTMK899, MKTG899) Doctoral Thesis
- MTMK800 Seminar in Management and Marketing Theories
- MTMK812 Doctoral Seminar in Marketing Theories
- Cross-cultural consumer behavior
- Cultural adaptation in doing business
- Advertising effects
- Persuasion
- Consumers’ information processing
- Packaging effects
- Services marketing
- Personality assessments
- Pornpitakpan, Chanthika, Yizhou Yuan, and Jie Hui Han (2017), “The Effect of Salespersons’ Retail Service Quality and Consumers’ Mood on Impulse Buying,” Australasian Marketing Journal, 25(1), 2-11. DOI: 10.1016/j.ausmj.2016.12.003. (Australia).
- Pornpitakpan, Chanthika, Qiuling Li, and Siu Fong Isabel Fu (2017), “A Gender-Focused Review of the Effect of Message Source Attractiveness on Persuasion: Implications for Marketers and Advertisers,” Communications: European Journal of Communication Research, 42(2), 195-237. DOI 10.1515/commun-2017-0016. (Germany).