Associate Professor in Management

Professor Chanthika PORNPITAKPAN, currently serving as Associate Professor in Management of the Faculty of Business Administration and Non-resident Fellow of the Choi Kai Yau Residential College (CKYC), University of Macau, is among the top 2% of scientists of the entire world in 2023 according to the citation analysis report by Elsevier (one of the world’s most influential publishers) and Stanford University ( The report lists the top 100,000 scientists in 22 scientific fields and 174 sub-fields based on the composite score known as the c-score (with and without self-citations), which considers various factors such as the number of citations, the h-index (author-level indicator that measures both the productivity and citation impact of the publications), co-authorship, and author position (single author, first author, and last author), or scientists who rank in the top 2% in their disciplines. Notably, the c-score emphasizes the impact of a publication (measured by the number of times it has been cited) rather than the sheer productivity (number of publications) of a particular researcher.

Professor Chanthika received a PhD in international business/marketing from the University of British Columbia, a Master of Business Administration (with Distinction) from Sasin Graduate Institute of Business Administration of Chulalongkorn University (subsequently renamed as Sasin School of Management), and a Bachelor of Arts (First Class Honors) from Chulalongkorn University. Before joining the University of Macau, she was a full-time faculty member teaching marketing subjects at various famous universities in the Asia Pacific region such as National University of Singapore.

Professor Chanthika has extensive experience in marketing and consumer research. Her research has been published in esteemed international peer-reviewed (refereed) journals such as Journal of International Business Studies. Furthermore, her publications have been cited in numerous international refereed journal articles, books, and dissertations. These citations span multiple languages, encompassing English, German, Italian, Spanish, Chinese, Korean, and more. Her publications have also been used as teaching materials in various universities around the world.

In addition to her academic accomplishments and contributions, Professor Chanthika has actively organized and joined various CKYC and student activities, demonstrating her dedication to enhancing the lives and academic development of students.

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  • Ph.D., The University of British Columbia, Vancouver, Canada
  • Master of Business Administration (with Distinction), Sasin Graduate Institute of Business Administration of Chulalongkorn University, Thailand
    Note: The name has been changed to Sasin School of Management
  • Bachelor of Arts (First Class Honors), Chulalongkorn University, Thailand
  • Undergraduate Courses
    • GEGA3000 Global Business and Cultures
    • MKTG2000 (MKTG220) Principles of Marketing
    • MKTG3001 (MKTG341) Business-to-Business Marketing
    • MKTG303 Marketing Management
    • MKTG4000 International Marketing
    • MKTG4001 (MKTG411) Integrated Marketing Communications
    • MKTG4010 (MKTG428) Product Management
    • MKTG470 Advertising and Communication Management
    • MKTG471 Internet Marketing
  • Postgraduate Courses
    • BAGC7011 Research Methods
    • BAGC7898 Project Report
    • GRSC802 (YGRW800) Research Writing Seminar
    • IMBC123 Advances in Marketing Studies
    • IMBC131 Applied Business Research
    • MKTG8999 (MTMK899, MKTG899) Doctoral Thesis
    • MTMK800 Seminar in Management and Marketing Theories
    • MTMK812 Doctoral Seminar in Marketing Theories
  • Cross-cultural consumer behavior
  • Cultural adaptation in doing business
  • Advertising effects
  • Persuasion
  • Consumers’ information processing
  • Packaging effects
  • Services marketing
  • Personality assessments
  1. Pornpitakpan, Chanthika, Yizhou Yuan, and Jie Hui Han (2017), “The Effect of Salespersons’ Retail Service Quality and Consumers’ Mood on Impulse Buying,” Australasian Marketing Journal, 25(1), 2-11. DOI: 10.1016/j.ausmj.2016.12.003. (Australia).
  2. Pornpitakpan, Chanthika, Qiuling Li, and Siu Fong Isabel Fu (2017), “A Gender-Focused Review of the Effect of Message Source Attractiveness on Persuasion: Implications for Marketers and Advertisers,” Communications: European Journal of Communication Research, 42(2), 195-237. DOI 10.1515/commun-2017-0016. (Germany).