Associate Professor in Marketing
- Ph.D., The University of British Columbia, Vancouver, Canada, 1995
- Master of Business Administration (with Distinction), Sasin Graduate Institute of Business Administration of Chulalongkorn University, Thailand, 1987. Note: The name has been changed to Sasin School of Management.
- Bachelor of Arts (First Class Honors), Chulalongkorn University, Thailand, 1983
- Undergraduate Courses
- MKTG2000 (MKTG220) Principles of Marketing
- MKTG3001 (MKTG341) Business-to-Business Marketing
- MKTG303 Marketing Management
- MKTG4000 International Marketing
- MKTG4001 (MKTG411) Integrated Marketing Communications
- MKTG4010 (MKTG428) Product Management
- MKTG470 Advertising and Communication Management
- MKTG471 Internet Marketing
- Postgraduate Courses
- BAGC7011 Research Methods
- BAGC7898 Project Report
- GRSC802 (YGRW800) Research Writing Seminar
- IMBC123 Advances in Marketing Studies
- IMBC131 Applied Business Research
- MKTG8999 (MTMK899, MKTG899) Doctoral Thesis
- MTMK800 Seminar in Management and Marketing Theories
- MTMK812 Doctoral Seminar in Marketing Theories
- Cross-cultural consumer behavior
- Cultural adaptation in doing business
- Advertising effects
- Persuasion
- Consumers’ information processing
- Packaging effects
- Services marketing
- Personality assessments
- Pornpitakpan, Chanthika, Yizhou Yuan, and Jie Hui Han (2017), “The Effect of Salespersons’ Retail Service Quality and Consumers’ Mood on Impulse Buying,” Australasian Marketing Journal, 25(1), 2-11. DOI: 10.1016/j.ausmj.2016.12.003. (Australia).
- Pornpitakpan, Chanthika, Qiuling Li, and Siu Fong Isabel Fu (2017), “A Gender-Focused Review of the Effect of Message Source Attractiveness on Persuasion: Implications for Marketers and Advertisers,” Communications: European Journal of Communication Research, 42(2), 195-237. DOI 10.1515/commun-2017-0016. (Germany).