Prof. Chanthika PORNPITAKPAN

Dr. Pornpitakpan, Associate Professor in Management at the University of Macau’s Faculty of Business Administration, is a globally renowned scholar in marketing and consumer behavior. Her global impact is evidenced by ranking in the top 0.77% of scholars worldwide, with top 0.36% for citation impact and top 1.74% for productivity (ScholarGPS, 2024), alongside Stanford University and Elsevier’s top 2% scientist designation annually since 2019*. Building on her distinguished standing, she earned a PhD in International Business/Marketing from the University of British Columbia, an MBA (Distinction) from Sasin School of Management of Chulalongkorn University, and a BA (First Class Honors) from Chulalongkorn University, all globally ranked institutions. This foundation underpins her research, published in prestigious journals like Journal of International Business Studies and Journal of Cross-Cultural Psychology and adopted in teaching materials globally. Her global recognition is affirmed in biographical compendiums, including the 25th Silver Anniversary Edition of Who’s Who in the World and the Marquis Who’s Who Official Albert Nelson Marquis Lifetime Achievement Award (2018), underscoring her extraordinary impact.

Her scholarly influence extends to teaching at top universities like National University of Singapore and Monash University Malaysia, and leading executive training for organizations such as Bank of Thailand. Beyond academia, she honed marketing expertise at Colgate-Palmolive. Additionally, she leads as Chief Editor of Global Empirical Marketing Studies, organizes meditation sessions for University of Macau staff and students, is fluent in Thai and English, and pursues Mandarin studies, promoting cross-cultural understanding. Dr. Pornpitakpan demonstrates exceptional leadership through academic excellence, industry expertise, and community engagement. She advances scholarship, mentors future leaders, and promotes cross-cultural understanding, contributing to global knowledge and development.

Dr. Chanthika Pornpitakpan, Associate Professor in Management, Department of Management and Marketing, Faculty of Business Administration, and Non-resident Fellow of the Choi Kai Yau Residential College at the University of Macau (ranked 180^th, Times Higher Education World University Rankings 2025), is a globally acclaimed scholar in marketing and consumer behavior. She ranks in the top 0.77% of scholars worldwide (224,773/29,174,400, ScholarGPS, 2024), with top 1.74% for productivity (3,636 predicted citations, h-index 18), top 0.36% for citation impact, and top 1.11% for quality. In Business & Management, she stands in the top 1.04% (4,017/387,530), and in Business Administration, the top 0.76% (445/58,684, https://scholargps.com/scholars/53463194356299/chanthika-pornpitakpan). Since 2019, she has earned Stanford University and Elsevier’s top 2% scientist of the world designation, a prestigious ranking of the top 100,000 scientists across 22 fields and 174 sub-fields, based on the composite c-score (with and without self-citations). This metric evaluates citation count, h-index, co-authorship, and authorship prominence (single, first, or last author), prioritizing impactful research over publication volume.

Dr. Pornpitakpan’s academic credentials hail from world-class institutions: a PhD in International Business/Marketing from the University of British Columbia (ranked 38^th, QS World University Rankings 2025), an MBA with Distinction from Sasin School of Management of Chulalongkorn University (ranked 30^th, QS Global MBA 2025: Asia), and a BA (First Class Honors) from Chulalongkorn University (ranked 229^th, QS 2025). Her distinguished career spans leadership and faculty roles at premier institutions, including Dean and Associate Professor of the Business School at the University of the Thai Chamber of Commerce (Thailand’s top private university), Associate Professor of Marketing at Universitas 21 Global (founded by 16 world-renowned universities), Associate Professor of Marketing at Monash University Malaysia (Monash University ranked 37^th, QS 2025), Assistant Professor of Marketing at the National University of Singapore (ranked 8^th, QS 2025), and Lecturer at Sasin School of Management of Chulalongkorn University. Since joining the University of Macau in 2008, she has driven transformative scholarship, teaching, and student development with unparalleled impact.

Dr. Pornpitakpan has delivered exceptional instruction across doctoral, master’s, and bachelor’s programs in Macau, Malaysia, Singapore, Thailand, and France, engaging diverse academic audiences at institutions such as the University of Macau, Monash University Malaysia, National University of Singapore, Chulalongkorn University, Asian Institute of Technology, National Institute of Development Administration, Thammasat University, Burapha University, University of the Thai Chamber of Commerce, and Ecole Supérieure de Commerce et de Management. Her global teaching expertise fosters cross-cultural learning and equips students with cutting-edge knowledge in marketing and management.

As a committed mentor, she has guided three PhD students (two graduated, one withdrew due to health and time constraints), six master’s students (MSc and MBA, all graduated), and two honors degree undergraduates (both graduated), while examining five PhD theses and over 10 master’s theses at various universities. Her mentorship cultivates intellectual rigor and personal growth, empowering students to excel academically and professionally.

Beyond academia, Dr. Pornpitakpan has developed and delivered executive training programs for organizations such as the Bank of Thailand, Bank of Laos, Siam Cement Group, G Steel Group, and The Venetian Macao. These programs integrate marketing and management research into tailored workshops on consumer behavior and marketing strategies, equipping professionals with tools to address industry-specific market dynamics. Spanning sectors like finance, manufacturing, and hospitality, her training initiatives connect academic theory with practical applications, enhancing organizational marketing capabilities and supporting business development.

Dr. Pornpitakpan’s research, published in premier international peer-reviewed journals, shapes global discourse in marketing and consumer behavior. Her work appears in Journal of International Business Studies, Journal of Cross-Cultural Psychology, Journal of Global Marketing, Journal of Marketing Management, Journal of International Consumer Marketing, Journal of Euromarketing, Asia Pacific Journal of Marketing and Logistics, Journal of Consumer Marketing, Australasian Marketing Journal, Business Horizons, Journal of Applied Social Psychology, Chronobiology International, and Personality and Individual Differences. Cited 5,503 times (Google Scholar, April 24, 2025) in articles, books, and dissertations across languages including English, German, Italian, Spanish, Chinese, and Korean, her scholarship informs diverse academic and professional communities.

Her publications are integral to curricula at prestigious institutions worldwide, for example, in the United States: Stanford University, California State University Fullerton, Colorado State University, George Mason University, Rutgers University, San José State University, Troy State University, and Washington State University; in Canada: University of British Columbia; in New Zealand: University of Otago; in Austria: University of Vienna; in Switzerland: University of Bern; in Malaysia: Monash University Malaysia (her own courses); in Thailand: Asian Institute of Technology, Chulalongkorn University, and Thammasat University (her own courses and Professor Dr. Robert T. Green’s course); in Singapore: National University of Singapore (her own courses); and in Taiwan. This global adoption underscores the enduring value and international esteem of her contributions.

Prior to academia, Dr. Pornpitakpan honed professional expertise in non-business roles at NEC Corporation and Thai Shell Exploration and Production Company Limited before her MBA. Post-MBA, she developed marketing and banking acumen at Bangkok Bank Public Company Limited, Colgate-Palmolive (Thailand) Limited, and Thai International Products Company Limited, managing consumer products. These experiences anchor her research in practical insights, enhancing its global relevance and applicability.

Beyond research and teaching, Dr. Pornpitakpan shapes academic discourse as Chief Editor of Global Empirical Marketing Studies, advancing innovative scholarship in marketing, international business, and hospitality. She also serves as Associate Editor of Virtual Economics and editorial board member of Marketing and Management of Innovations and Amity Journal of Marketing. Her global eminence is recognized in biographical compendiums, including the 25th Silver Anniversary Edition of Who’s Who in the World (featuring over 60,000 leaders from 215 countries) and subsequent editions, 2000 Outstanding Intellectuals of the 21st Century (2007, 2012, 2013, 2014, 2015, 2016, 2017), Who’s Who in America 2009, Who’s Who in Asia (2006, 2012, 2017), and Dictionary of International Biography (36^th, 37^th, 38^th, 39^th or 2018 editions). Her accolades include the University of Macau Staff Achievement Award (2011), International Educator of the Year (2012), Top 100 Educators (2012), Cambridge Certificate for Outstanding Educational Achievement (2012), Leading Educators of the World (2013), International Biographical Centre Man of the Year (2018, United Kingdom), and the Marquis Who’s Who Official Albert Nelson Marquis Lifetime Achievement Award (2018), affirming her extraordinary impact.

Since September 2016, Dr. Pornpitakpan has served as Non-resident Fellow of the Choi Kai Yau Residential College at the University of Macau, cultivating a vibrant student community through innovative workshops and dynamic engagement initiatives. Since May 2017, she has designed and led weekly meditation sessions for students and staff, championing wellness and resilience as pillars of holistic education. Fluent in Thai and English, she pursues advanced Mandarin studies at the University of Macau’s Confucius Institute, enhancing her cross-cultural fluency. An avid traveler, she has explored over 20 countries, embracing diverse cultures and perspectives, which enriches her mentorship of global students. Her commitment to regular exercise underscores her dedication to physical and mental fitness, promoting resilience and balance in her professional and personal life. These efforts reflect her commitment to building thriving academic communities. With her kind, friendly, patient, empathetic, optimistic, cooperative, and self-confident nature, combined with her adeptness at solving problems, reconciling conflicts, and managing emergencies, Dr. Pornpitakpan exemplifies exceptional leadership. Her adaptability and strong interpersonal communication enable her to navigate the multifaceted demands of student-focused environments, advancing individual and collective growth while excelling in her academic and professional pursuits.

In conclusion, Dr. Pornpitakpan demonstrates exceptional leadership through academic excellence, industry expertise, and community engagement. She advances scholarship, mentors future leaders, and promotes cross-cultural understanding, contributing to global knowledge and development.

For more details, please visit http://chanthika.byethost17.com.

* Detailed sources:
https://elsevier.digitalcommonsdata.com/datasets/btchxktzyw/1 for 2019;
https://elsevier.digitalcommonsdata.com/datasets/btchxktzyw/2 for 2020;
https://elsevier.digitalcommonsdata.com/datasets/btchxktzyw/3 for 2021;
https://elsevier.digitalcommonsdata.com/datasets/btchxktzyw/5 for 2022;
https://elsevier.digitalcommonsdata.com/datasets/btchxktzyw/6 for 2023;
https://elsevier.digitalcommonsdata.com/datasets/btchxktzyw/7 for 2024.

• Ph.D., The University of British Columbia, Vancouver, Canada
• Master of Business Administration (with Distinction), Sasin Graduate Institute of Business Administration of Chulalongkorn University, Thailand
  Note: The name has been changed to Sasin School of Management
• Bachelor of Arts (First Class Honors), Chulalongkorn University, Thailand

• Undergraduate Courses
  • GEGA3000 Global Business and Cultures
  • MGMT3004 Research Methods
  • MKTG2000 (MKTG220) Principles of Marketing
  • MKTG3001 (MKTG341) Business-to-Business Marketing
  • MKTG3002 Marketing Research
  • MKTG303 Marketing Management
  • MKTG4000 International Marketing
  • MKTG4001 (MKTG411) Integrated Marketing Communications
  • MKTG4010 (MKTG428) Product Management
  • MKTG470 Advertising and Communication Management
  • MKTG471 Internet Marketing

• Postgraduate Courses
  • BAGC7011 Research Methods
  • BAGC7898 Project Report
  • GRSC802 (YGRW800) Research Writing Seminar
  • IMBC123 Advances in Marketing Studies
  • IMBC131 Applied Business Research
  • MKTG8999 (MTMK899, MKTG899) Doctoral Thesis
  • MTMK800 Seminar in Management and Marketing Theories
  • MTMK812 Doctoral Seminar in Marketing Theories

• Cross-cultural consumer behavior
• Cultural adaptation in doing business
• Advertising effects
• Persuasion
• Consumers’ information processing
• Packaging effects
• Services marketing
• Personality assessments

1. Pornpitakpan, Chanthika, Yizhou Yuan, and Jie Hui Han (2017), “The Effect of Salespersons’ Retail Service Quality and Consumers’ Mood on Impulse Buying,” Australasian Marketing Journal, 25(1), 2-11. DOI: 10.1016/j.ausmj.2016.12.003. (Australia).
2. Pornpitakpan, Chanthika, Qiuling Li, and Siu Fong Isabel Fu (2017), “A Gender-Focused Review of the Effect of Message Source Attractiveness on Persuasion: Implications for Marketers and Advertisers,” Communications: European Journal of Communication Research, 42(2), 195-237. DOI 10.1515/commun-2017-0016. (Germany).