DRTM Academic Events : 2024

FBA Seminar Series: “Do Hospitality Companies Benefit from Sustainability Practices? ” by Prof. Ka Yan, Elisa CHAN
Aug 30 | Fri

Do Hospitality Companies Benefit from Sustainability Practices? Prof. Ka Yan, Elisa CHAN Assistant Professor, School of ...

FBA Seminar Series: “Content for Value: Optimizing Influencer Content Strategy for Enhanced User Engagement” by Prof. Lingling ZHANG
Aug 28 | Wed

Content for Value: Optimizing Influencer Content Strategy Prof. Lingling ZHANG Associate Professor of Marketing China Eu ...

FBA Seminar Series: “Dimensions of Risk and Risk Management: Perceptions, Perils, and Perspectives” by Prof. Leonard LEE
Aug 27 | Tue

Dimensions of Risk and Risk Management: Perceptions, Perils, and Perspectives Prof. Leonard LEE Professor of Marketing, ...

FBA Seminar Series: “Real Effects of Government Subsidy Accounting Changes: Evidence from a Natural Experiment” by Dr. Wei SHI
Aug 12 | Mon

Real Effects of Government Subsidy Accounting Changes: Evidence from a Natural Experiment Dr. Wei SHI Senior Lecturer (E ...

FBA Seminar Series: “Comparison and Evaluation of Long-Term Performance of Investment Strategies” by Prof. Raymond KAN
Jun 28 | Fri

Comparison and Evaluation of Long-Term Performance of Investment Strategies Prof. Raymond KAN National Bank Financial Pr ...

FBA Seminar Series: “When Evaluation is Anchored: Contrasting Responses of Consumers and the State to Category-Spanning Films in China” by Prof. Ying LI
Jun 07 | Fri

When Evaluation is Anchored: Contrasting Responses of Consumers and the State to Category-Spanning Films in China Prof. ...

FBA Seminar Series: “Culture and Cognitive Social Network: The Combination of Interdependent Cultural Orientations and Denser Egocentric Networks Leads to a Stronger Sense of Fit” by Prof. Xi ZOU
May 30 | Thu

Culture and Cognitive Social Network: The Combination of Interdependent Cultural Orientations and Denser Egocentric Netw ...