FBA Seminar Series : 2024

FBA Seminar Series: “The Interplay of Ad Headline-Keyword Congruence and Ad Position in Consumers’ Responses to Search Advertisements and Promoted Brands” by Prof. Daniel LEUNG
Apr 26 | Fri

15:00-16:30 / E22-G015

FBA Seminar Series: “Do firms respond to calls for environmental improvements made by retail investor? Evidence from pollution appeals on investor platforms in China” by Prof. Shubo ZHANG
Apr 18 | Thu

10:30-12:00 / E22-G015

FBA Seminar Series: “Exploring online help-seeking tendencies: the influence of experience type and helper identity” by Prof. Shaobo LI
Apr 05 | Fri

15:00-16:30 / E22-G015