FBA Seminar Series: “Big Brother and a Green Society: Information Privacy Concerns Promote Green Behavior” by Prof. Boyoun CHAE
Mar 08 | Wed
15:00-16:00 / Online via Zoom
FBA Seminar Series: “The Impact of Co-Branded Credit Card Adoption on Customer Loyalty” by Ms. Nan ZHAO
Feb 08 | Wed
10:00-11:00 / Online via Zoom
FBA Seminar Series: “The Effect of Social Jetlag on Conspicuous Consumption” by Prof. Zhongqiang HUANG
Nov 16 | Wed
10:30-11:30 / Online via Zoom
FBA Seminar Series: “The Stability Effect for Weight Judgments” by Prof. Dengfeng YAN
Oct 26 | Wed
10:30-11:30 / Online via Zoom
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FBA Seminar Series: “The Token-Effort Effect: How Minimal Redemption Effort Increases Price Promotion Effectiveness Over Straight Discounts” by Prof. Kuangjie ZHANG GalleryFBA Seminar Series: “The Token-Effort Effect: How Minimal Redemption Effort Increases Price Promotion Effectiveness Over Straight Discounts” by Prof. Kuangjie ZHANG
FBA Seminar Series: “The Token-Effort Effect: How Minimal Redemption Effort Increases Price Promotion Effectiveness Over Straight Discounts” by Prof. Kuangjie ZHANG
Oct 12 | Wed
10:30-11:30 / Online via Zoom
FBA Seminar Series: “Consumer Patience and Product Promotions” by Prof. Han GONG
Sep 21 | Wed
10:30-11:30 / Online via Zoom
FBA Seminar Series: “Indebted or Indifferent? Consumers’ Reaction to Online Help Is Contingent on Helpers’ Anonymity” by Prof. Leilei GAO
Sep 16 | Fri
10:00-11:00 / Online via Zoom