FBA Seminar Series : 2023

FBA Seminar Series: “The Token-Effort Effect: How Minimal Redemption Effort Increases Price Promotion Effectiveness Over Straight Discounts” by Prof. Kuangjie ZHANG
Oct 12 | Wed

10:30-11:30 / Online via Zoom

FBA Seminar Series: “Indebted or Indifferent? Consumers’ Reaction to Online Help Is Contingent on Helpers’ Anonymity” by Prof. Leilei GAO
Sep 16 | Fri

10:00-11:00 / Online via Zoom