FBA Seminar Series: “Pitching Persuasion and Effectiveness Using AI Finetuning” by Prof. Yanto Chandra
Apr 25 | Fri
14:30-16:00 / E22-4004
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FBA Seminar Series: “Consumers’ In-group Preference Enlarges when Seeking Healthcare for Mental Illness versus Physical Illness” by Prof. Xue Wang GalleryFBA Seminar Series: “Consumers’ In-group Preference Enlarges when Seeking Healthcare for Mental Illness versus Physical Illness” by Prof. Xue Wang
FBA Seminar Series: “Visual Optimization of Quantity Display in Online Retailing” by Prof. Echo Wen Wan
Apr 07 | Mon
10:30-12:00 / E22-G015
FBA Seminar Series: “Fighting for My Idol: The Effect of a Community Leaderboard on User Content Generation” by Prof. Chuang Tang
Mar 26 | Wed
10:30-12:00 / E22-G015
FBA Seminar Series: “Taking a more entrepreneurial perspective on marketing” by Prof. Simone Wies
Mar 13 | Thu
13:00-14:00 / E22-G015
FBA Seminar Series: “Consumer reference point formation” by Prof. Andrew MEYER
Dec 18 | Wed
10:30-12:00 / E22-G015
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FBA Seminar Series: “Probabilistic Experience: How Material and Experiential Purchases Shape Consumer Preference for Probabilistic Selling” by Prof. Han GONG GalleryFBA Seminar Series: “Probabilistic Experience: How Material and Experiential Purchases Shape Consumer Preference for Probabilistic Selling” by Prof. Han GONG
FBA Seminar Series: “The Physical Basis of Digital Lifestyles: Evidence from China’s COVID-19 Pandemic Lockdown” by Prof. Jayson Shi JIA
Nov 06 | Wed
10:30-12:00 / E22-G015
FBA Seminar Series: “Content for Value: Optimizing Influencer Content Strategy for Enhanced User Engagement” by Prof. Lingling ZHANG
Aug 28 | Wed
14:30-16:00 / E22-G008
FBA Seminar Series: “Dimensions of Risk and Risk Management: Perceptions, Perils, and Perspectives” by Prof. Leonard LEE
Aug 27 | Tue
10:30-12:00 / E22-G008