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FBA Seminar Series : 2023

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FBA Seminar Series: “How the Voice of Human and Artificial Intelligence Agents Impacts Customer” by Prof. Siliang TONG
Sep 14 | Thu

How the Voice of Human and Artificial Intelligence Agents Impacts Customer Prof. Siliang TONG Assistant Professor Nanyan ...

FBA Seminar Series: “Quantifying the Effect of Visual and Content Features on Social Media Engagement with Marketer Generated Content” by Prof. Chu (Ivy) DANG
Aug 23 | Wed

Quantifying the Effect of Visual and Content Features on Social Media Engagement with Marketer Generated Content Prof. C ...

FBA Seminar Series: “Boosting Strengths or Fixing Weaknesses? A Preference Mismatch between Product Providers and Choosers in Product Improvement Decisions” by Prof. Yanping TU
May 12 | Fri

Boosting Strengths or Fixing Weaknesses? A Preference Mismatch between Product Providers and Choosers in Product Improve ...

FBA Seminar Series: “Speed or Skip: How Consumers’ Fast-forwarding Behaviors for Efficiency Influence Video Evaluations” by Prof. Yixia SUN
Apr 20 | Thu

Speed or Skip: How Consumers’ Fast-forwarding Behaviors for Efficiency Influence Video Evaluations Prof. Yixia SUN, ZJU1 ...

FBA Seminar Series: “The Fundamental Recruitment Error: Candidate-Recruiter Discrepancy in Their Relative Valuation of Innate Talent versus Hard Work” by Prof. Kao SI
Mar 23 | Thu

FBA SEMINAR SERIES The Fundamental Recruitment Error: Candidate-Recruiter Discrepancy in Their Relative Valuation of Inn ...

FBA Seminar Series: “Big Brother and a Green Society: Information Privacy Concerns Promote Green Behavior” by Prof. Boyoun CHAE
Mar 08 | Wed

FBA SEMINAR SERIES Big Brother and a Green Society: Information Privacy Concerns Promote Green Behavior Prof. Boyoun (Gr ...

FBA Seminar Series: “The Impact of Co-Branded Credit Card Adoption on Customer Loyalty” by Ms. Nan ZHAO
Feb 08 | Wed

FBA SEMINAR SERIES The Impact of Co-Branded Credit Card Adoption on Customer Loyalty Ms. Nan ZHAO, Ph.D. Candidate in Ma ...