FBA Seminar Series: “Taking a more entrepreneurial perspective on marketing” by Prof. Simone Wies
Mar 13 | Thu
13:00-14:00 / E22-G015
FBA Seminar Series: “Consumer reference point formation” by Prof. Andrew MEYER
Dec 18 | Wed
10:30-12:00 / E22-G015
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FBA Seminar Series: “Probabilistic Experience: How Material and Experiential Purchases Shape Consumer Preference for Probabilistic Selling” by Prof. Han GONG GalleryFBA Seminar Series: “Probabilistic Experience: How Material and Experiential Purchases Shape Consumer Preference for Probabilistic Selling” by Prof. Han GONG
FBA Seminar Series: “The Physical Basis of Digital Lifestyles: Evidence from China’s COVID-19 Pandemic Lockdown” by Prof. Jayson Shi JIA
Nov 06 | Wed
10:30-12:00 / E22-G015
FBA Seminar Series: “Content for Value: Optimizing Influencer Content Strategy for Enhanced User Engagement” by Prof. Lingling ZHANG
Aug 28 | Wed
14:30-16:00 / E22-G008
FBA Seminar Series: “Dimensions of Risk and Risk Management: Perceptions, Perils, and Perspectives” by Prof. Leonard LEE
Aug 27 | Tue
10:30-12:00 / E22-G008
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FBA Seminar Series: “The Paradox of a Pandemic: How Infectious and Restriction Saliences Shape Consumer Food Waste Behaviors” by Prof. Huachao GAO GalleryFBA Seminar Series: “The Paradox of a Pandemic: How Infectious and Restriction Saliences Shape Consumer Food Waste Behaviors” by Prof. Huachao GAO
FBA Seminar Series: “Enforcement and the legal cost of voluntary disclosure” by Prof. Haibing SHU
May 17 | Fri
15:00-16:30 / E22-G015
FBA Seminar Series: “Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents” by Prof. Junhong CHU
Mar 26 | Tue
10:30-12:00 / E22-G015
FBA Seminar Series: “Obesity, Responsiveness to Food Marketing, and Taste Perception Before and After Bariatric Surgery” by Prof. Yann CORNIL
Mar 11 | Mon
10:30-12:00 / E22-G015