Pitching Persuasion and Effectiveness Using AI Finetuning Prof. Yanto Chandra Associate Professor, Department of Public ...
Consumers’ In-group Preference Enlarges when Seeking Healthcare for Mental Illness versus Physical Illness Prof. Xue Wan ...
Visual Optimization of Quantity Display in Online Retailing Prof. Echo Wen Wan Professor in Marketing, HKU Business Scho ...
Fighting for My Idol: The Effect of a Community Leaderboard on User Content Generation Prof. Chuang Tang Assistant Profe ...
Taking a more entrepreneurial perspective on marketing Prof. Simone Wies Professor of Marketing, Faculty of Economics an ...
Consumer reference point formation Prof. Andrew MEYER Research Assistant Professor The Chinese University of Hong Kong ( ...
Probabilistic Experience: How Material and Experiential Purchases Shape Consumer Preference for Probabilistic Selling Pr ...
The Physical Basis of Digital Lifestyles: Evidence from China’s COVID-19 Pandemic Lockdown Prof. Jayson Shi JIA Associat ...
Content for Value: Optimizing Influencer Content Strategy Prof. Lingling ZHANG Associate Professor of Marketing China Eu ...
Dimensions of Risk and Risk Management: Perceptions, Perils, and Perspectives Prof. Leonard LEE Professor of Marketing, ...
