Fighting for My Idol: The Effect of a Community Leaderboard on User Content Generation Prof. Chuang Tang Assistant Profe ...
Taking a more entrepreneurial perspective on marketing Prof. Simone Wies Professor of Marketing, Faculty of Economics an ...
Consumer reference point formation Prof. Andrew MEYER Research Assistant Professor The Chinese University of Hong Kong ( ...
Probabilistic Experience: How Material and Experiential Purchases Shape Consumer Preference for Probabilistic Selling Pr ...
The Physical Basis of Digital Lifestyles: Evidence from China’s COVID-19 Pandemic Lockdown Prof. Jayson Shi JIA Associat ...
Content for Value: Optimizing Influencer Content Strategy Prof. Lingling ZHANG Associate Professor of Marketing China Eu ...
Dimensions of Risk and Risk Management: Perceptions, Perils, and Perspectives Prof. Leonard LEE Professor of Marketing, ...
The Paradox of a Pandemic: How Infectious and Restriction Saliences Shape Consumer Food Waste Behaviors Prof. Huachao GA ...
Enforcement and the legal cost of voluntary disclosure Prof. Haibing SHU Associate Professor, Shanghai Jiao Tong Univers ...
Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents Prof. Junhong CHU Professor The University ...
