FBA Seminar Series : 2024

FBA Seminar Series: “The Physical Basis of Digital Lifestyles: Evidence from China’s COVID-19 Pandemic Lockdown” by Prof. Jayson Shi JIA
Nov 06 | Wed

The Physical Basis of Digital Lifestyles: Evidence from China’s COVID-19 Pandemic Lockdown Prof. Jayson Shi JIA Associat ...

FBA Seminar Series: “Content for Value: Optimizing Influencer Content Strategy for Enhanced User Engagement” by Prof. Lingling ZHANG
Aug 28 | Wed

Content for Value: Optimizing Influencer Content Strategy Prof. Lingling ZHANG Associate Professor of Marketing China Eu ...

FBA Seminar Series: “Dimensions of Risk and Risk Management: Perceptions, Perils, and Perspectives” by Prof. Leonard LEE
Aug 27 | Tue

Dimensions of Risk and Risk Management: Perceptions, Perils, and Perspectives Prof. Leonard LEE Professor of Marketing, ...

FBA Seminar Series: “The Paradox of a Pandemic: How Infectious and Restriction Saliences Shape Consumer Food Waste Behaviors” by Prof. Huachao GAO
May 24 | Fri

The Paradox of a Pandemic: How Infectious and Restriction Saliences Shape Consumer Food Waste Behaviors Prof. Huachao GA ...

FBA Seminar Series: “Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents” by Prof. Junhong CHU
Mar 26 | Tue

Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents Prof. Junhong CHU Professor The University ...

FBA Seminar Series: “Obesity, Responsiveness to Food Marketing, and Taste Perception Before and After Bariatric Surgery” by Prof. Yann CORNIL
Mar 11 | Mon

Obesity, Responsiveness to Food Marketing, and Taste Perception Before and After Bariatric Surgery Prof. Yann CORNIL Ass ...

FBA Seminar Series: “The Effects of Microtargeting on Conversion Rates and the Role of Information Asymmetry” by Prof. Francisco Cisternas
Feb 23 | Fri

The Effects of Microtargeting on Conversion Rates and the Role of Information Asymmetry Prof. Francisco Cisternas Assist ...

FBA Seminar Series: “Neighbors as Strangers or Friends? How Consumer’s Self-Construal Affects the Weight of Neighbor Information in Residence Decisions” by Dr. Linying (Sophie) FAN
Jan 15 | Mon

Neighbors as Strangers or Friends? How Consumer’s Self-Construal Affects the Weight of Neighbor Information in Residence ...