FBA Seminar Series : 2025

FBA Seminar Series: “Destination Visual Marketing: Grounding Theory in Data” by Prof. Zeya HE
Apr 28 | Mon

Destination Visual Marketing: Grounding Theory in Data Prof. Zeya HE Professor Department Chair, Department of Culture a ...

FBA Seminar Series: “Sustainable rural tourism development: Perspectives from an institutional logic” by Prof. Maoying WU
Apr 25 | Fri

Sustainable rural tourism development: Perspectives from an institutional logic Prof. Maoying WU Professor, School of Ma ...

FBA Seminar Series: “Heritage Tourism: A Catalyst for Social Sustainable Development” by Prof. Chaozhi ZHANG
Apr 01 | Tue

Heritage Tourism: A Catalyst for Social Sustainable Development Prof. Chaozhi ZHANG Professor, Department of Tourism Fud ...

FBA Seminar Series: “Tourism research in China: Development trends, challenges and opportunities” by Prof. Songshan HUANG
Mar 18 | Tue

Tourism research in China: Development trends, challenges and opportunities Prof. Songshan HUANG Professor (VC Professor ...

FBA Seminar Series: “Embodied Effect in Dark Tourism: A New Perspective on Dark Tourism Research” by Prof. Xingyang LYU
Feb 19 | Wed

Embodied Effect in Dark Tourism: A New Perspective on Dark Tourism Research Prof. Xingyang LYU Professor, School of Busi ...

FBA Seminar Series: “Identity theories in tourism: examples and challenges” by Prof. Xiaoyue ZHANG
Jan 15 | Wed

Identity theories in tourism: examples and challenges Prof. Xiaoyue ZHANG Associate Professor, Department of Marketing, ...

FBA Seminar Series: “When Virtual and Physical are Brought Together via Augmented Reality (AR): A Mixed-Method Approach of Understanding AR Affordances and Its Design in Offline Retail” by Prof. Alain Yee Loong CHONG
Dec 05 | Thu

When Virtual and Physical are Brought Together via Augmented Reality (AR): A Mixed-Method Approach of Understanding AR A ...

FBA Seminar Series: “The Impact of Mandatory Assurance on Sustainability Assurance Practices” by Prof. Shan ZHOU
Dec 05 | Thu

The Impact of Mandatory Assurance on Sustainability Assurance Practices Prof. Shan ZHOU Associate Professor, Discipline ...