FBA Seminar Series : 2024

FBA Seminar Series: “Disaster and Crisis Management in Tourism and Hospitality Research: Challenges, Strategies, and Future Directions” by Prof. Yawei JIANG
Nov 28 | Thu

Disaster and Crisis Management in Tourism and Hospitality Research: Challenges, Strategies, and Future Directions Prof. ...

FBA Seminar Series: “Tourism Demand Forecasting: Development and New Trends” Prof. Chenguang WU
Nov 26 | Tue

Tourism Demand Forecasting: Development and New Trends Prof. Chenguang WU Professor, School of Business Sun Yat-Sen Univ ...

FBA Seminar Series: “Encouraging Tourist Pro-environmental Behavior: A Perspective of Habit” by Prof. Nan XUE
Nov 15 | Fri

Encouraging Tourist Pro-environmental Behavior: A Perspective of Habit Prof. Nan XUE Assistant Professor, Department of ...

FBA Seminar Series: “Stand together or fall together: how the survival of neighboring restaurants matter?” by Prof. Bo ZHOU
Nov 14 | Thu

Stand together or fall together: how the survival of neighboring restaurants matter? Prof. Bo ZHOU Professor, School of ...

FBA Seminar Series: “Why should we try upcycled food? Investigating the relative importance of upcycled food attributes in conjoint studies” by Prof. YooHee HWANG
Oct 25 | Fri

Why should we try upcycled food? Investigating the relative importance of upcycled food attributes in conjoint studies P ...

FBA Seminar Series: From “Rural China” to “Tourism China” Practical Exploration and Theoretical Innovation of Rural Tourism Development by Prof. Jiuxia SUN
Sep 26 | Thu

From “Rural China” to “Tourism China” Practical Exploration and Theoretical Innovation of Rural Tourism Development Prof ...

FBA Seminar Series: “Do Hospitality Companies Benefit from Sustainability Practices? ” by Prof. Ka Yan, Elisa CHAN
Aug 30 | Fri

Do Hospitality Companies Benefit from Sustainability Practices? Prof. Ka Yan, Elisa CHAN Assistant Professor, School of ...

FBA Seminar Series: “The Interplay of Ad Headline-Keyword Congruence and Ad Position in Consumers’ Responses to Search Advertisements and Promoted Brands” by Prof. Daniel LEUNG
Apr 26 | Fri

The Interplay of Ad Headline-Keyword Congruence and Ad Position in Consumers’ Responses to Search Advertisements and Pro ...

FBA Seminar Series: “Service Technology: Sculpting Hospitality Interactions and Future Experiences” by Prof. Lu LU
Mar 28 | Thu

Service Technology: Sculpting Hospitality Interactions and Future Experiences Prof. Lu LU Associate Professor, Arthur F. ...