DRTM Academic Events : 2024

Faculty and students of the Department of Integrated Resort and Tourism Management delivered speeches at the APacCHRIE 2024
May 30 | Thu

Recently, the APacCHRIE 2024 was held at Yonsei University in Seoul, Korea. The conference brought together industry eli ...

Guest Lecture Recap | FBA Lecture Series: “The Interplay of Ad Headline-Keyword Congruence and Ad Position in Consumers’ Responses to Search Advertisements and Promotion” by Prof. Daniel LEUNG
May 20 | Mon

FBA Lecture Series: “The Interplay of Ad Headline-Keyword Congruence and Ad Position in Consumers’ Responses to Search A ...