Our Department has hosted a short-term visit of Dr. Amélia Brandão from University of Porto under the MOBILE 23 Project from Erasmus+ programme. Amélia Brandão is the Director of Services Management Master at the School of Economics and Management of the University of Porto and Director of Postgraduate studies at Porto Business School, Portugal. She is also an Associate Editor of the International Journal of Consumer Studies and a member of the Scientific Committee for the International Journal of Marketing, Communication, and New Media. During her stay, Dr. Brandão has presented a faculty seminar on brand management, delivered a guest lecture in Doctoral Seminar in Marketing course, discussed with faculty members and PhD students for potential research collaborations.
The Erasmus+ programme financially supported by the European Commission intends to promote transnational partnerships among Education, Training, and Youth institutions and organisations. As part of Erasmus+ programme, the MOBILE 23 project is coordinated by the University of Porto and aims at fostering the mutual enrichment and a better understanding between Portugal and 17 partner countries through student, academic and administrative staff mobility.
