Prof. Chanthika Pornpitakpan has recently coordinated and moderated a seminar hosted by the Business Research and Training Center of FBA, University of Macau. The FBA Distinguished Scholar Seminar entitled “The Negative Side of Using Organ Anthropomorphism in Health Communication: Caution and Solution” by Professor Echo Wen WAN of University of Hong Kong Business School was held successfully on April 28, 2021 via Zoom as well as in E22-1065, 14:30 – 16:30. Participants included FBA academic staff and PhD students, several of whom contributed so many questions, comments, and suggestions that it took one hour for the lively and collegial discussions after the presentation.