On the morning of April 21, Mr. Allan CHUNG, Vice President of E-Commerce and Digital Transformation in Sands China, visited the University of Macau and gave a lecture entitled ” Introduction of real marketing programs or strategies that are used by Sands China” to the undergraduates of the Department of Integrated Resort and Tourism Management. He described the development of Sands China in e-commerce and digital transformation from the establishment and development process of Sands China , the e-commerce strategy, the digital marketing, and the actual digital marketing cases of Sands China.
University Students and Professor with Mr. Allan CHUNG, Vice President of E-Commerce and Digital Transformation and Mr. Tommy LEI, Manager of E-Commerce.
During the lecture, Mr. ALLAN CHUNG gave a detailed introduction to the development of e-commerce in Sands Resorts Macao from the aspects of product optimization, marketing intelligence, mega platform, digital technology, marketing, etc., and shared Sands China’s social media, activities and product placement. , partnership, marketing distribution, mobile APP and other real marketing strategies. At the same time, Mr. ALLAN CHUNG also quoted a case of Sands China achieving rapid profit growth through digital technology monitoring market trends during the COVID-19 epidemic.
After the lecture, Assistant Professor Huiling HUANG of the Department of Integrated Resort and Tourism Management awarded certificates to the lecture guest and invited the students to take a group photo. In this lecture, Mr. ALLAN CHUNG introduced Sands China’s marketing strategies and achievements in e-commerce and digital transformation from multiple perspectives. The students learned a lot, and also deepened their understanding of the application examples of e-commerce and digital marketing in the current tourism service industry.
