The FBA Seminar Series 034: “Leveraging the power of video analytics – the case of pro-environmental tourism videos” was hosted by Prof. Yuansi HOU,  Associate Professor of the Department of Integrated Resort and Tourism Management on March 29, 2023 and Prof. Mingming CHENG, was invited to deliver the seminar.

Prof. Mingming CHENG is an Associate Professor in Digital Marketing and Director of the Social Media Research Lab in the School of Management and Marketing at Curtin University, Australia. In the seminar, he provided an overview of video analytics by showing how researchers can leverage video analytics to gain insights into human behaviour in a more structured and systematic way.

Source: FBA Newsletter Issue 64