Tourism research in China: Development trends, challenges and opportunities
Prof. Songshan HUANG
Professor (VC Professorial Research Fellow)
Head, School of Business and Law Centre for Tourism Research (SBLCTR)
Edith Cowan University, Australia
Date: 18 March 2025 (Tuesday)
Time: 14:30 – 16:00
Venue: E22 – G008
Host: Prof. Li MIAO, Head of Department of Integrated Resort and Tourism
Management
Abstract
In this seminar, I will briefly review the development of tourism research in China. Specifically, I will analyse the development trends of topics and methods/methodological applications in tourism research in China. Holding an international perspective, I will discuss both the challenges and opportunities of tourism research in China. I hope this seminar provides useful information for tourism PhD scholars and early career researchers to better understand the field of tourism research and thus develop their own personal strategies for career development.
Speaker
Prof. Songshan (Sam) Huang is Vice Chancellor’s Professorial Research Fellow, Professor of Tourism and Services Marketing at the School of Business and Law, Edith Cowan University. He is the Head of the School’s Centre for Tourism Research, and the Founding Director of Australia-China Tourism Research Network (ACTReNet). Prof. Huang is the co-editor of Tourism Planning and Development and serves on the editorial boards of 7 tourism and hospitality journals. He is a leading researcher in the fields of China tourism and destination marketing. He is a Top 2% scientist in the world ranked by Sandford/Elsevier. Prof Huang has both industry and academic experiences in mainland China, Hong Kong and Australia, and is ideally positioned to bridge the tourism academia and industries between China and Australia.
All are welcome!
