Psycho-physiological measure and its applications in tourism research
Prof. Shanshi LI
Associate Professor
Xiamen University
Date: 18 August 2023 (Friday)
Time: 10:00 am – 11:30 am
Venue: E22 – G015
Host: Prof. Huiling HUANG, Assistant Professor in International Integrated Resort Management
Online registration: https://umac.au1.qualtrics.com/jfe/form/SV_8x0xmgTrfI5PCGa
Abstract
With increasing demand for more sophisticated approaches to measuring tourist emotion and behaviour, tourism scholars are turning to new and innovative forms of technology to better understand tourist’s attention, emotions, arousal, and subsequent behaviour. Physiological data collection techniques allow for the continuous monitoring of biological responses without bias which in turn allow the peak and average responses to be compared. This presentation reveals the key focus areas to which physiological measures have been applied to date and how researchers have used these techniques in their attempts to contribute knowledge to the field. In doing so, this presentation concentrates on how theory features in these works and critically discuss the role that theory tends to play in research that draws conclusions from physiological data. In addition, Dr. Li will share several projects, seeking to demonstrate how such measure can be applied to different contexts as well as combined with different methods.
Speaker
Dr. Shanshi Li is an Associate Professor in the School of Management at Xiamen University, China. He obtained his PhD from The University of Queensland, Australia in 2017 and his research interests are consumer psychology with an emphasis on the application of physiological measures in tourism research. His academic research work has been published in various academic journals including Tourism Management, Annals of Tourism Research and Journal of Travel Research. Dr. Li serves as the chief investigator for several competitive national research grants such as National Natural Science Foundation of China, seeking to investigate visitor’ emotional dynamics from the perspective of psycho-physiology.
All are welcome!
