Faculty of Business Administration
Copycats: how smart companies use imitation to gain a strategic edge
Ford Motor Company Chair in Global Business Management, Fisher College of Business
The Ohio State University
Contrary to conventional wisdom, imitation often generates a better economic return than innovation. Successful firms must master these two complementary capabilities to be successful.
Date: Jun 17, 2019 (Monday)
Oded Shenkar holds the Ford Motor Company Chair in Global Business Management and is Professor of Management and Human Resources at the Fisher College of Business, the Ohio State University, where he is also a member of the East Asian Center. He is the author of ten books and more than 100 articles. His work appeared on such outlets as the New York Times, the Economist, and the Financial Times, among many others.
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