FBA Salon Series on Tourism+
Increasing research impact and interest through media collaboration
Date: 6 March 2024 (Wednesday)
Time: 13:00-14:00
Venue: FBA Lobby
Moderator: Faye Chen
Prof. Glenn James MCCARTNEY
Associate Professor in Integrated Resort and Tourism Management, FBA, UM
Ms. Ink, WANG Chu Feng
Marketing Director of Digifluidic biotech company
Abstract
There is much discussion on impactful research and the need for business schools to reach out, influence and provide further input and sustainable solutions to challenges facing society, businesses, and the environment today. Collaboration with the media provides the ability to communicate and engage with wider audiences including the government, community, and industry – locally, regionally, and internationally. Media publications can also be further shared, such as student discussion and on social media.
This practical discussion on engaging with the media, will highlight a few ways that media collaboration is possible – and in building a continued rapport with the media.
Short Bio
In addition to academia and curriculum and teaching development, Glenn has worked for many years in different operational, strategic and consultancy roles within the tourism, hospitality, and gaming industry. He regularly provides professional journal and media commentaries to local and international media, particularly on Macao’s tourism and casino development. He received MBE (Member of the Most Excellent Order of the British Empire) in 2016. He is the author of 2 textbooks on tourism and event management in Asia published by McGraw-Hill.
Ink graduated from the MSc program in Integrated Resort Management, Faculty of Business Administration, University of Macau. She is the Director of Marketing at a start-up medical device company, Digifluidic biotech. She has been responsible for marketing and corporate financing in the Greater Bay Area (GBA).
All are welcome!
