From ChatGPT to Generative AI: What Should We Do as Tourism Scholars?
Prof. Faye Feier CHEN
Assistant Professor in Integrated Resort and Tourism Management
Date: 6 September 2023 (Wednesday)
Time: 13:00-14:00
Venue: E22-1029 Hospitality Lab
Moderator: Shannon Yi
Abstract
Generative Artificial Intelligence (AI), represented by the emerging ChatGPT and its various applications, is impacting many industries globally. From the education perspective, Generative AI will likely reshape the teaching and learning paradigm. From the industry perspective, we are entering an era when young graduates need to actively work with AI. From the research perspective, there are many questions to answer regarding the impacts of generative AI on the tourism industry. So, what should we do as tourism scholars? In this event, we will briefly review the characteristics of ChatGPT, its popular applications so far, and some strategies of academic institutions around the world. Then, we will discuss what we can do from both educational and research perspectives.
Speaker
Prof. Chen received her Ph.D. degree in Hospitality Management from The Pennsylvania State University. Prior to joining UM, Prof. CHEN served in the School of Hospitality Management from the Pennsylvania State University as a Graduate Instructor. Her areas of research interest include Consumer Behavior in Tourism and Hospitality as well as Service Technology and Artificial Intelligence. She has published papers in top-tier academic journals such as Annals of Tourism Research and Cornell Hospitality Quarterly.
All are welcome!
