The Department of Management and Marketing and the Business Research and Training Centre under the University of Macau (UM) Faculty of Business Administration (FBA) recently co-organised the SME Business Forum 2021 online. The event aimed to provide a platform for owners of small and medium-sized enterprises (SMEs) in Macao to exchange ideas and to discuss business opportunities and challenges brought about by technological changes and innovations.
FBA Dean Prof Jean Chen gave a welcome speech. Prof Chen believes that innovation is crucial to the success of SMEs. In the field of innovation, producing unique and useful products helps SMEs to differentiate themselves from the competition and to grow their customer base. In the increasingly competitive business environment of the Greater Bay Area, SMEs in Macao need to be innovative and adapt to rapid technological changes in order to remain competitive.
The theme of the forum was ‘Innovation for SMEs’ and the speakers included Mr David Xiao, CEO of Paudin Ltd., and Ms Regina Sam, managing director of Great Time Limited. They shared valuable insights into how to develop innovative products and how to promote technological change in SMEs from the perspective of SME owners. The event attracted MBA, PhD, and DBA students, alumni, and faculty members of the FBA.
