Associate Professor in Business Intelligence and Analytics
  • Ph.D. (Finance), University of South Australia
  • M.B.A. (Strategic Management), University of Macau
  • B.B.A. (Accounting and Finance), University of Macau
  • Assistant Professor (Decision Sciences), Faculty of Business Administration, University of Macau
  • Lecturer (Quantitative Methods), Faculty of Business Administration, University of Macau
  • Undergraduate Courses
    • Statistics and Data Analysis (ISOM2002)
    • Probability and Statistics (ISOM2003)
    • Data Analysis and Modeling (ISOM2004)
    • Forecasting Models in Business (ISOM3031)
  • Graduate Courses
    • Research Methods (BAGC7011)
  • Principal Investigator, “A Comparative Study Forecasting Models for Business Time Series”, funded by the Research Committee of University of Macau, MYRG003(Y1-L1)-FBA11-SMS.
  • Principal Investigator, “Neural Network Forecasts of Stock Returns Using Accounting Information – Case of Hang Seng Index Constituent Stocks”, funded by the Research Committee of University of Macau, MYRG015(Y1-L1)-FBA12-SS.
  • Principal Investigator, “Investor Sentiment and Market Performance – Evidence of Chinese Stock Markets (Shanghai, Shenzhen, and Hong Kong.)”, funded by the Research Committee of University of Macau, MYRG051(Y1-L2)-FBA12-SMS.
  • Asset Pricing, Behavioral Finance, and Green Finance
  • Corporate Governance, Corporate Social Responsibility, and ESG
  • Applied Econometrics and Artificial Intelligence
  1. So, Simon M. S. & Frankie S. L. Wan, “Macroeconomic Determinants of Housing Prices in Hong Kong”, Journal of Prediction Markets, forthcoming. (ABS1)
  2. So, Simon M. S., “Does Herding Matter in the Chinese Stock Markets”, Review of Economic Analysis, forthcoming. (ABS1)
  3. So, Simon M. S. & Red Z. W. Huang (2022), “On the Dynamic Relationships between the Housing Market, Stock Market, and Macroeconomic Variables in Hong Kong”, Journal of Prediction Markets, 16(2), 101-125. (ABS1)
  4. So, Simon M. S. & Reese, R. Wang (2022), “China’s Aviation Industry During the COVID-19 Pandemic”, International Journal of Social and Administrative Sciences, 7(1), 25-40.
  5. So, Simon M. S. (2021), “Corporate Social Responsibility and Firm Performance – Modified Social Contribution Value Per Share”, Risk Governance and Control: Financial Markets & Institutions, 11(2), pp.32-46. (ABS1)
  6. So, Simon M. S. & Eunice Z. Y. Bu (2020), “Who is King in Factor Zoo? Case of the Chinese Stock Market”, Journal of Prediction Markets, 14(2), pp.77-101. (ABS1)
  7. Lin, X., M. Liu, S. So, & D. Yuen (2019), “Corporate Social Responsibility, Firm Performance and Tax Risk”, Managerial Auditing Journal, 34(9), pp.1101-1130. (ABS2)
  8. So, Simon M. S. & Violet U. T. Lei (2015), “On the Relationship between Investor Sentiment, VIX and Trading Volume”, Risk Governance and Control: Financial Markets & Institutions, 5(4-1), pp.114-122.
  9. So, Simon M. S. & Gordon Y. N. Tang (2010), “An Examination of Conditional Effect on Cross-Sectional Returns: Singapore Evidence”, Applied Economics, 42(6), pp.777-795. (ABS2)
  10. Lam, Keith S. K., Frank K. Li, & Simon M. S. So (2010), “On the Validity of the Augmented Fama and French’s (1993) Model: Evidence from the Hong Kong Stock Market”, Review of Quantitative Finance and Accounting, 35(1), pp.89-111. (ABS3)
  1. So, Simon M. S. & Jannie M. Peng, “Does Herding Matter in the Chinse Stock Markets”, the 32nd Australasian Finance and Banking Conference (AFBC), Sydney, Australia, December 2019.
  2. So, Simon M. S., Grace S. S. Lei, & Leo L. Li, “Corporate Governance and Bank Performance: Evidence from Macao”, the 32nd Australasian Finance and Banking Conference (AFBC), Sydney, Australia, December 2019.
  3. Noronha, C., Z. H. Zhao, J. Q. Guan, & Simon M. S. So, “The Relationships among Corporate Social Responsibility, Tax Aggressiveness and Firm Value in China”, Centre for Social and Environmental Accounting Research (CSEAR) North-Asia Hong Kong Conference, Hong Kong, December 2017.
  4. So, Simon M. S. & Maggie L. J. Zou, “Can Investor Sentiment Explain Some Selected Accounting Anomalies? Case of Chinese Market”, the 5th Biennial Conference of the World Accounting Frontiers Series (WAFS), Macau, China, May 2015.
  5. So, Simon M. S., Violet U. T. Lei, & Maggie L. J. Zou, “Investor Sentiment, VIX and Trading Volume”, the 5th Annual International Conference on Finance, Accounting, Investment, Risk Management and Management Science (iFAIRS), Nanning, China, June 2013. [The Best Essay Award of Session]
  6. So, Simon M. S. & Keith S. K. Lam, “Can Book-to-Market, Size, and Momentum be Risk Factors in the Hong Kong Stock Market?”, the 21st Asian Finance Association (Asian FA) Conference, Bangkok, Thailand (relocated to Hong Kong), June/July 2010.
  7. So, Simon M. S. & Gordon Y. N. Tang, “Further Evidence on the Risk-Return Relations in Pacific-Basin Markets”, 2009 Accounting and Finance Association of Australia and New Zealand (AFAANZ) Conference, Adelaide, Australia, July 2009.
  8. Lam, Keith S. K., K. L. Li, & Simon M. S. So, “Are Fama-French and Momentum Factors Priced?”, the 50th Annual Meeting of the Academy of International Business (AIB), Milan, Italy, July 2008.
  9. So, Simon M. S. & Gordon Y. N. Tang, “Returns, Beta, Firm Size, B/M, and E/P: An Analysis of Conditional Relationships in Three Asian Stock Markets”, the 50th Annual Meeting of the Academy of International Business (AIB), Milan, Italy, July 2008.
  10. So, Simon M. S. & Gordon Y. N. Tang, “The Conditional Risk-Return Relations in Two Asian Emerging Stock Markets”, the 20th Australasian Finance and Banking Conference (AFBC), Sydney, Australia, December 2007.
  11. So, Simon M. S. & Gordon Y. N. Tang, “Conditional Relationships with Cross-Sectional Returns in Three Asian Stock Markets”, the 17th Asian Finance Association (Asian FA) Conference, Auckland, New Zealand, July 2006.
  12. So, Simon M. S. & Gordon Y. N. Tang, “An Examination of Conditional Effect on Cross-Sectional Returns: Singapore Evidence”, the 4th International Conference on Accounting and Finance in Transition (ICAFT), Adelaide, Australia, April 2006 and the 4th China International Conference in Finance (CICF), Xian, China, July 2006.
  13. So, Simon M. S., “Algorithmic Approach to Abacus”, the 4th Conference of Applications of Mathematics to Economics and Management, Lisbon, Portugal, March 1994.
  14. So, Simon M. S. & Leonor Brum, “The Roots of Abacus: Historical Approach”, the 4th Conference of Applications of Mathematics to Economics and Management, Lisbon, Portugal, March 1994.
  1. “Does Internet Finance Matter on Commercial Banks in China?” (submitted).
  2. “Does Corporate Governance Matter the Bank Performance in BRIC?” (submitted).
  3. “Mobile Payment in Macau – An Exploratory Study”.
  4. “Impact of ESG Disclosure on Firm Performance: Evidence on FTSE100”.
  5. “Digesting Anomalies in U.S. and Chinese Stock Markets: Evidence using Regression and Artificial Neural Networks” (Funded by MYRG003(Y1-L1)-FBA11-SMS).
  6. “An Assessment of the Mediating Effect of Customer Satisfaction on the Relationship between Service Quality and Customer Loyalty in the Macau e-Banking Industry”.
  7. “Predicting Anomaly Performance with Political and Environmental Factors: Case of China”.
  8. “Does the Weather Affect Stock Markets? Evidence from China”.
  9. “Weather Effects on the Hong Kong Stock Market”.
  10. “Revisiting Weather and Air Quality Effects on the Chinese Stock Market”.
  11. So, Simon M. S., Violet U. T. Lei & Maggie, L. J. Zou (2013), “Volatility Index and Trading Volume in the US Stock Market”, YMC Management Review, 6(2).
  • Vice-President (General Assembly), Macau Institute for Corporate Social Responsibility in Greater China (MICSRGC)
  • Accounting & Finance Association of Australia and New Zealand(AFAANZ)
  • American Statistical Association (ASA)
  • Financial Management Association (FMA)