Prof. Matthew LIU

Professor in Marketing
Director of Centre for Continuing Education (CCE)
Head of General Education Implementation, Academic Affair Office (AAO)

Faculty of Business Administration
University of Macau, E22
Avenida da Universidade, Taipa, Macau, China

Contact Information

Room: E22-2060 & E3-G042-C
Telephone: (853) 8822-8884
E-mail: MatthewL
  • Certificate in Professionals training summer study program, Clare Hall, University of Cambridge, UK
  • Certificate in Development, Leadership and Globalization program, Universidade de Coimbra, Portugal
  • Certificate in CWCD (HKUST session), Harvard Business School, USA
  • Ph.D (Honors) in Marketing , Peking University, China
  • MBA in Management, National Sun Yat-sen University, Taiwan
  • BA in Politics , National Taiwan University, Taiwan
  • Head of General Education Implementation, University of Macau
  • Acting Associate Department Head of Management and Marketing, University of Macau
  • Academic Staff Advisor, CTLE, University of Macau
  • Research Fellow, Curtin Business School, Curtin University, Australia
  • Coordinator of General Education Enhancement, CTLE, University of Macau
  • Assistant/Associate/Full Professor, University of Macau
  • Assistant Professor and Coach of debate team, Macau University of Science and Technology
  • Project Manager, Cheung Kong Graduate School of Business
  • Graduate Courses
    • Advances in Marketing Studies (MTKG7032: MBA)
    • Strategic Management for Casino Industry (GMAD006: Advanced Diploma in Gaming Management)
    • Business Ethics (XDBM016: Advanced Diploma in Business Management)
  • Undergraduate Courses
    • Business to Business Marketing (MKTG3001)
    • Marketing Management (MKTG303)
    • Advanced Marketing Management (MKTG313)
    • Strategic Management (MGMT330)
    • Principles of Marketing (MKTG2000)
  • Consumer behavior quantitative research
  • Marketing strategy and analysis
  • Brand endorser strategy
  • Political campaign and marketing
  • Hospitality/gaming/casino research

Internal Grants

  1. Co-principal investigator. Health and communication: Understanding media coverage and content to improve diseases treatment and prevention (MYRG2018-0062-FSS). 2019-2021 (led by Dr. Angela Chang)
  2. Principal investigator. A study of influence of perceptual fluency processing on celebrity recognition and celebrity endorsement (MYRG2018-00078-FBA) 2018-2020.
  3. Principal investigator. An empirical study about how social media marketing affect brand attitude and communication effectiveness (MYRG2016-00050-FBA) 2016-2018.
  4. Principal investigator. Investigating antecedents-brand experience model: Case from catering industry (MYRG2016-00049-FBA) 2016-2018.
  5. Principal investigator. The impact of brand equity on brand attitude and purchase intention from hotel customers’ mindset perspective (MYRG2016-00048-FBA) 2016-2018.
  6. Principal investigator. Does CSR initiatives perception enhance customers’ preference and repurchase? A cross culture study (MYRG2014-00095-FBA) 2014-2016.
  7. Principal investigator. Chinese migrant workers’ adoption of urban consumer habits (MYRG2014-00096-FBA) 2014-2016.
  8. Principal investigator. The research of relationships among brand loyalty, perceived benefit, attitude, and purchase intention with co-branded products: An empirical study in Greater China area (MYRG011(Y1-L1)-FBA12-LTC) 2012-2013.
  9. Principal investigator. The consumers internet-based group buying influential factor model: The empirical study in China (MYRG010(Y1-L1)-FBA11-LTC) 2011-2012.
  10. Principal investigator. The research of perception toward endorsers in sports marketing: An empirical study of Chinese consumers in Greater China (RG008/09-10S/LTC/FBA). 2010.
  11. Principal investigator. Research of redemption behavior for credit card reward programs (RG008/08-09S/LTC/FBA). 2009.

External Grants

  1. Co-investigator. Macao entrepreneurship index research, funded by SMEs service platform and Macao Economic Services (Direcção dos Serviços de Economia). 2019. (consultancy project).
  2. Co-Principal investigator. The Investigation of talent demand in retailing industry in Macau, funded by Talents Development Committee. 2018-2019 (consultancy project, led by Prof. Davis Fong).
  3. Co-investigator. Macao entrepreneurship index research, funded by SMEs service platform and Macao Economic Services (Direcção dos Serviços de Economia). 2018. (consultancy project).
  4. Co-investigator. Macao entrepreneurship index research, funded by SMEs service platform and Macao Economic Services (Direcção dos Serviços de Economia). 2017. (consultancy project).
  5. Co-investigator. Macao entrepreneurship index research, funded by SMEs service platform and Macao Economic Services (Direcção dos Serviços de Economia). 2016. (consultancy project).
  6. Co-investigator. Rethinking the development path of Zhejiang modern service industry cluster orientation to global value network, funded by National Natural Science Foundation of China. 2015-2017.
  7. Co-investigator. Research on the development trend of “Industrial 4.0” and Ningbo city’s countermeasures, funded by National Natural Science Foundation of China. 2015-2016.
  8. Co-investigator. Assistance scheme of employment development for disabled- Phase II, funded by Social Welfare Bureau (Instituto de Acção Social de Macau). 2014-2016 (consultancy project, led by Prof. Raymond Loi).
  9. Co-investigator. The influence of non-mandatory central provident fund system on the business sector, funded by Associação Comercial de Macau. 2014-2015 (consultancy project, led by Prof. Rose Lai).
  10. Principal investigator. Banco Nacional Ultramarino (BNU)’s Call Center service quality investigation, funded by Banco Nacional Ultramarino. 2014 (consultancy project).
  11. Co-investigator. A Study on improving satisfaction of Zhejiang residents’ leisure tourism in Taiwan, funded by National Natural Science Foundation of China. 2012-2013.
  12. Principal investigator. The service quality investigation for general counter service of BNU: Through an initial Mystery Shopper method, funded by Banco Nacional Ultramarino. 2013 (consultancy project).
  13. Co-investigator. The research of bilateral relationships, economic development, and trade policies after Ma’s second presidency in Taiwan, funded by National Natural Science Foundation of China. 2012-2014.
  14. Principal investigator. The initiative study to reserve and limit regulations about election campaign promotion: A cross-regional perspective, funded by Office for Personal Data Protection (Gabinete para a Protecção de Dados Pessoais, GPDP), 2012 (consultancy project).
  15. Co-investigator. An empirical study on the migration of Taiwan’s knowledge-intensive service cluster in the Yangtze River Delta region in post ECFA period, funded by National Natural Science Foundation of China. 2011-2015.
  16. Co-investigator. The research of bilateral relationships, economic development, and trade policies after Ma presidency in Taiwan, funded by National Natural Science Foundation of China. 2008-2010.
  17. Co-investigator. The research of feasibility evaluation of virtual airport implementation in Macau International Airport, funded by C.A.M., Soc.Do Aeroporto Intervacional De Macau. 2005-2006 (consultancy project, led by Prof. Xue, H).

Awards

  1. FBA Best Research Award (Best of Department, 2016-2018), 2018
  2. FBA Best Teaching Award (Best of Department, 2016-2018), 2018
  3. University of Macau Outstanding Academic Staff Award, 2017/2018
  4. Best Paper Award, The 19th Cross Strait Forum on Continuing Education, 2018, Tianjin, China
  5. Long Service Award of University of Macau, 2018
  6. FBA Best Teaching Award (Best of FBA, 2015-2017), 2017
  7. Chinese Management Association Mr. Lu Feng Zhang Memorial Medal, 2017
  8. Top 100 Research-Active Scholars in Asia During 2011-2016 (First runner-up in number of publications in SSCI/SCI/SCIE/SCOPUS & Second runner-up in number of publications in international journal), Asia Marketing Journal, 2017.
  9. Distinguished Alumni Award, Taipei Municipal Chengyuan Junior High School, 2016.
  10. FBA Best Service Award (Best of FBA, 2016), 2016
  11. FBA Best Teaching Award (Best of Department, 2013-2015), 2015
  12. FBA Best Service Award (Best of Department, 2013-2015), 2015
  13. Emerald’s prime picks: Specially selected articles, 2013: Wong, I.A., Fong, H., Liu, M. (2012), Understanding perceived casino service difference among players, International Journal of Contemporary Hospitality Management, 24(5), 753-773. 2013.
  14. Academy of Marketing Science Outstanding Marketing Teacher Award, finalist. 2012.
  15. Best Paper Award, International Conference on Business and Information, 2008, Seoul, South Korea. 2008.
  16. Best Paper Award, The 3rd Chinese Youth Development Symposium, 2007, Guangzhou, China. 2007.
  1. Liu, M., Liu, Y., Mo, Z., Zhao, Z., Zhu, Z. (accepted), How CSR influences customer behavioural loyalty in the Chinese hotel industry, Asia Pacific Journal of Marketing and Logistics 
  2. Liu, M. (Accepted), Blockchain: Nature and application in marketing area, Journal of CityU Research of Macau. (in Chinese)
  3. Luo, J. Q., Wong, I.A., Liu, M., King, B.E.M., Huang, G. (Accepted), Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters, International Journal of Contemporary Hospitality Management.
  4. Pérez, A., García de los Salmones, Baraibar-Díez, E., M. Liu, M., (Accepted), Maximizing business returns to corporate social responsibility communication: An empirical test, Business Ethics: A European Review.
  5. Quintal, V., Liu, M., Unsal, F., & Phau, I. (Accepted), The persuasion process of sponsorship and non-sponsored activation and the dual mediation model, Event Management.
  6. Liu, M. (2019), New directions of marketing development: How Blockchain, Internet of Things, and Neuromarketing inspire Macau, Journal of Macau Studies, 91, (in Chinese)
  7. Liu, Y, Liu, M. (2019), Celebrity poses and consumer attitudes in endorsement advertisements, Asia Pacific Journal of Marketing and Logistics (forthcoming)
  8. Liu, M., Liu, Y., Zhang, L. L. (2019), Vlog and Brand Evaluations: The Influence of Parasocial Interaction, Asia Pacific Journal of Marketing and Logistics, 31(2), 419-436.
  9. Chang, W.Y., Liu, M., (2018), What to say to patrons about buying tickets again? Modelling a modern relationship for traditional performing arts, Journal of Creative Communications, 13(3), 167-184.
  10. Liu, M. (in press), Review and future: Macao youth entrepreneurship support policy, Socioeconomic Development Research, Forthcoming. (in Chinese)
  11. Liu, M. (2018), Key success factors of sharing economy and its development in Macau, Journal of Macau Studies, 88, 74-86.(in Chinese)
  12. Mo. Z., Liu M., Liu, Y. (2018), Effects of functional green advertising on self and others, Psychology & Marketing, 35(5), 368-382.
  13. Wong, I.A., Ji. M.K., Liu, M. (2018), The impact of event supportive service environment and authenticity in the quality-value-satisfaction framework, Journal of Hospitality & Tourism Research, 42(4), 563-586.
  14. Tseng, T., Balabanis, G., Liu, M. (2018), Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products, International Marketing Review, 35(1), 72-92.
  15. Liu, M. (2017), Application of big data in marketing: Global and Macau context, Journal of Macau Studies, 87, 76-88. (in Chinese)
  16. Liu, M., Wong, I. A., Tseng, T., Chang, W.Y., Phau, I. (2017), Applying consumer-based brand equity in luxury hotel branding, Journal of Business Research, 81, 192-202.
  17. Liu, M., Tung, S., Chang, C. (2017), The economic benefits analysis of sports tourism: Jin-Xia jointly organizing the world’s top international triathlon competitions, Journal of Recreation Sport and Health Promotion, 13, 36-46.(in Chinese)
  18. Liu, M., Chen, W. (2017), Exploring development strategy for large retailing department stores in Macao, Socioeconomic Development Research, 15, 38-48.(in Chinese)
  19. Liu, M., Phau, I., Teah, M.(2017), ‘First in first out’ or ‘Last in first out’: Presentation of information order on evaluation of utilitarian products, Journal of Retailing and Consumer Services, 36, 148-155.
  20. Yan, L., Liu, M., Chen, X., Shi, G., (2016), An arousal-based explanation of affect dynamics, European Journal of Marketing, 50(7/8), 1159-1184.
  21. Liu, M., Yan, L., Phau, I., Pérez, A., Teah, M. (2016), Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction, European Journal of Marketing, 50(3/4), 464-487.
  22. Liu, M. (2016), How do small and medium-sized enterprises (SMEs) in Macao attract talents, Socioeconomic Development Research, 11, 79-84. (in Chinese)
  23. Shi, G., Yuan, P., Liu, M., Wang, Y., Bu, H. (2016), Customer relationship investment and relationship strength: Evidence from insurance industry in China, Journal of Services Marketing, 30(2), 201-211.
  24. Liu, M., Chang, C. (2016), Intellectual property protection and economy competitiveness: Examples from Taiwan, Hong Kong and Macau, Journal of Macau Studies, 80, 76-81(in Chinese)
  25. Liu, M., Loi, E. H., Chang, T., Chan, A.(2015), Macau gambling industry: Current challenges and opportunities next decade, Asia Pacific Journal of Marketing and Logistics, 27(3), 499-512.
  26. Chu, R., Leonhardt, J., Liu, M. (2015), Chinese migrant workers’ adoption of urban consumer habits, Marketing Letters, 26(1), 57-66.
  27. Zhou, X., Shi, G., Liu, M., Bu, H. (2015), The mediating roles of renqing and ganqing in Chinese relationship marketing, Nankai Business Review International, 6(2), 156-176.
  28. Chu, R., Liu, M., Shi, G.(2015), How rural-urban identification influences consumption patterns? Evidence from Chinese migrant workers, Asia Pacific Journal of Marketing and Logistics, 27(1), 40-60.
  29. Liu, M., Wong, I., Chu, R., Tseng, T. (2014), Does perceived CSR initiatives enhance customer preference and loyalty in casinos? International Journal of Contemporary Hospitality Management, 26(7), 1024-1045.
  30. Zhu, Z., Liu, M. (2014), Ma Ying-jeou’s ‘Mainland Chinese visiting Taiwan policy’: Analysis, consideration, effects, and trend, Tourism Forum, 7(1), 59-64 (in Chinese)
  31. Liu, M., Zhu, Z., Chang, K. K. (2014), Customer’s perceived service quality towards monopoly fixed line market: A research note on Companhia de Telecomunicações de Macau S.A.R.L.(CTM), Euro Asia Journal of Management, 43, (24, 1/2), 37-55.
  32. Liu, M., Wong, I.A., Chu, R.,Shi, G., Brock, J., Tseng, T.(2014), Can a socially responsible casino better retain its management staff? From an internal customer perspective, Asia Pacific Journal of Marketing and Logistics, 26(4), 520-539.
  33. Liu, M., Wong, I.A., Shi, G., Chu, R., Brock, J.(2014), The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer based brand preference, Journal of Services Marketing, 28(3), 181-194.
  34. Liu, M., Brock, J., Shi, G., Chu, R., Tseng, T.(2013), Perceived benefits, perceived risk, and trust: Influences on consumers group buying behaviour, Asia Pacific Journal of Marketing and Logistics, 25(2), 225-248.
  35. Zhu, Z., Liu, M. (2013), a study about influencing factors of Ma Ying-jeou’s bilateral economic and trade policies, Journal of Chongqing Institute of Socialism, 16(6), 43-48 (in Chinese)
  36. Chen, M., Wong, I.A., Liu, M. (2013), A cross-cultural comparison of world heritage site image: The case of Hue. Tourism Analysis, 18(6), 707-712.
  37. Meng, J., Meng, Y., Liu, M (2012), The impact of consumer animosity on country-of-origin effect: Evidence from the political event of Chinese opposing Japans UN bid, Journal of Euromarketing, 21(4), 219-227.
  38. Liu, M., Chu, R., Wong, I., Zuniga, M., Meng, Y., Pang, C.(2012), The relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products, Asia Pacific Journal of Marketing and Logistics, 24(4), 561-582.
  39. Liu, M., Brock, J., Singh, R., Chu, R., Sy-Changco, J.(2012), What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes, The International Review of Retail, Distribution and Consumer Research, 22(4), 365-383.
  40. Wong, I.A., Fong, H., Liu, M. (2012), Understanding perceived casino service difference among players, International Journal of Contemporary Hospitality Management, 24(5), 753-773.
  41. Liu, M., Brock, J. (2011) Selecting a female athlete endorser in China: The effect of attractiveness, match-up, and consumer gender difference, European Journal of Marketing, 45(7/8), 1214-1235.
  42. Shi, G.C., Shi, Y., Chan, A.K.K., Liu, M., Kim S. Fam (2011), The mediating role of renqing between customer relationship investment and relationship commitment in China, Industrial Marketing Management, 40, 496-502.
  43. Liu, M., Shi G.C., Wong, I.A., Hefel, A., Chen, C.(2010), How physical attractiveness and match-up work when selecting a female athlete endorser in China, Journal of International Consumer Marketing, 22(2), 169-180.
  44. Liu, M., Brock, J. (2010), Antecedents of redemption of reward points: Credit card market in China and international comparison, Journal of International Consumer Marketing, 22(1), 33-45.
  45. Liu, M. (2010), The analysis of customer value research: Perspective from needs theory and examples in Macau, Journal of Macau Studies, 59, 82-89. (in Chinese)
  46. Liu, M., Zhu, Z., Chen, Z. (2009), Influences of Chinese elders wealth management behavior: An empirical study, International Journal of Management Studies, 16(2),97-121.
  47. Zhu, Z., Liu, M., Loi, H. N. (2009), An empirical study of travel quality and satisfaction in Taiwan, Tourism Science, 23(2), 31-37.(in Chinese)
  48. Liu, M., Brock, J. (2009), Redemption behavior for credit card reward programs in China, International Journal of Bank Marketing, 27(2), 150-166.
  49. Liu, M. (2009), The developing strategies of Macau non-gaming service industry: Enhancing consuming value/experience to increase customer satisfaction and loyalty, Journal of Macau Studies, 52, 86-92. (in Chinese)
  50. Liu, M., Huang, L., Chen, A. N. (2008), Chinese consumers adoption intention towards 3G mobile phone, International Journal of Mobile Communications, 6(6),770-786.
  51. Loi, H., Liu, M. (2008), The implications of international casino regulation for Macao, Journal of Macau Studies, 47, 88-92. (in Chinese)
  52. Huang,Y., Liu, M., Li, S. (2008), The empirical study of influence of demographic variables to the evaluation of brand equity: Take Taiwan automobile industry as an example, Quarterly Journal of Management, 3(2), 34-53. (in Chinese)
  53. Liu, M., Huang, Y., Jiang, M. (2007), Relations among attractiveness of endorsers, match-up, and purchase intention in sport marketing in China, Journal of Consumer Marketing,24(6), 358-365.
  54. Loi, H., Liu, M. (2007),The review of the economic theory of regulation: Implications for the gaming industry regulation, Journal of Macao Polytechnic Institute, 10(3), 13-21.(in Chinese)
  55. Liu, M., Chen, P. (2007), Business angel investment in China market, Singapore Management Review, 29(2), 89-101.
  56. Liu, M., Jiang, M.(2007), Study of endorser like source factor model (LSFM): From Chinese consumers Perspectives, Journal of Macau University of Science and Technology, 1(1), 77-92.
  57. Liu, M., Huang, Y., Zhu, Z.(2007), Segment variables of Chinese mutual fund individual investors, Journal of Investment Management and Financial Innovation, 4, 97-104.
  58. Liu, M., Chu, R., Chen, P.(2007), An empirical study of corporation performance evaluation: Base on balance scorecard, Quarterly Journal of Management, 2(2), 48-64. (in Chinese)
  59. Huang, Y., Liu, M., Liang, Y.(2006), Survey on contemporary thinking and implementation about production management: From leagility to postponement, Quarterly Journal of Management, 1(1), 156-177. (in Chinese)
  60. Liu, M., Nadkarni, S., Yuen, S.M.(2006), The influence of reference group on purchase decision: An empirical study in China, Euro Asia Journal of Management, 31(16/1), 53-64.
  1. Liu, M. (2019, forthcoming). Macau Branding Hub and industrial supporting policies (澳門品牌文化港與企業支援措施). In. Xiang, Y. & Hsu, H. Macau Cultural Industry Development and Analysis 2 (澳門文化產業發展分析II, pp.00-00), Macau: Committee of Cultural Industries of Macau SAR.
  2. Liu, M. (2018). Review and future: Macao youth entrepreneurship support policy (澳門青年創業扶持政策評析與展望). In. Ng. C.L & Hao, Y. F. Blue Book of Macau: Annual Report on Economy and Society of Macau 2017-2018 (澳門藍皮書澳門經濟社會發展報告2017-2018, pp.132-148), Macau & Beijing: Macau Foundation & Social Sciences Academic Press.
  3. Liu, M. (2018). SMEs’ promotion tools and approaches in Macau (澳門中小企業的宣傳促銷與推廣途徑), In. Liu & Yen (Eds.) 創業攻略理論篇(3):劃重點中小企創業三項指引 (Chapter 1, pp. 1-14). Macau: Happymacao Press.
  4. Liu, M. (2018). New brand: Establishing new brands in Macau (新生品牌:打造澳門原創新品牌). In. H.L.S. & Zeng, D. M. (Eds.), 創業攻略實戰篇(3):品牌澳門中小企創新之路(Chapter 1, pp. 1-11).
  5. Liu, M. (2018). Introducing brand: Bringing new brand chains to Macau (引進品牌:將連鎖品牌帶進澳門). In. H.L.S. & Zeng, D. M. (Eds.), 創業攻略實戰篇(3): 品牌澳門中小企創新之路(Chapter 2, pp. 43-51).
  6. Liu, M. (2018). Renew brand: Revitalizing old brands in Macau (再造品牌:澳門老字號如何變身). In. H.L.S. & Zeng, D. M. (Eds.), 創業攻略實戰篇(3): 品牌澳門中小企創新之路(Chapter 3, pp. 83-91).
  7. Liu, M. (2018). Measuring consumers attitude toward brands with scientific marketing measurements (通過營銷科學方式測量消費者對品牌的看法). In. H.L.S. & Zeng, D. M. (Eds.), 創業攻略實戰篇(3) :品牌澳門中小企創新之路(Chapter 4, pp.123-132).
  8. Liu, M. (2017). Marketing strategies: Doubling SMEs’ profit (創業攻略理論篇(2):讓中小企利潤翻倍的營銷戰略). Macau: Happymacao Press.
  9. Liu, M. (2017). Differentiation: The first step to run an independent coffee shop (開獨立個性咖啡廳的第一要務). In. H.L.S. & Zeng, D. M. (Eds.), 創業攻略實戰篇(2):遇見100% 咖啡師(Chapter 1, pp. 1-10). Macau: Happymacao Press.
  10. Liu, M. (2017). How to create a stylish cafe? Case comments for 11 cafes (關於十一家咖啡廳的企業診斷). In. H.L.S. & Zeng, D. M. (Eds.), 創業攻略實戰篇(2) :遇見100% 咖啡師(Chapter 2, pp. 13-79). Macau: Happymacao Press.
  11. Liu, M. (2017). Are you ready? Six steps of self-evaluation before you run your cafe (你準備好了嗎?開店必須知道的六步驟). In. H.L.S. & Zeng, D. M. (Eds.), 創業攻略實戰篇(2) :遇見100% 咖啡師(Chapter 4, pp. 101-109). Macau: Happymacao Press.
  12. Liu, M., Chang, C. (2016). Major challenges of intellectual property protection: Hong Kong, Macau and Taiwan (知識產權保護攸關經濟競爭力-以台港澳之主要挑戰為例). In. Lin, Z. & Wang, J. (Eds.), 公共管理的現代化,承繼與發展 (pp. 483-490). Guangzhou: Sun Yat-sen University Press.
  13. Liu, M. (2016).Fifteen golden rules of marketing (十五道市場營銷黃金法則). In. Ma J. (Ed.), 創業攻略理論篇(1)(Chapter 4, pp. 57-90). Macau: Happymacao Press.
  14. Liu, M. (2016). Case comments for 20 SMEs (關於二十家中小企的案例診斷). In. H.L.S. & Zeng, D. M. (Eds.), 創業攻略實戰篇(1)(pp. 7-120). Macau: Happymacao Press.
  15. Loi, H., Liu, M. (2009). Challenges and opportunities of gaming and hospitality industries in Macau (澳門博彩旅遊業的面臨的機遇和挑戰). In. Yu, Z., Kwang, K. & Yu, W. (Eds.), 雙城記III-港澳政治、經濟及社會發展的回顧與前瞻(pp. 388-396). Macau: Macau Social Sciences Academy.
  16. Loi, H., Liu, M. (2007). The investigation of perception of gaming industry impact: An empirical study of youth (澳門青少年對博彩業衝擊的認知調查). In. Lu, F.J. (Ed.), 和諧社會建設與青少年發展研究報告(pp. 272-279). Tianjin: Tianjin Academy of Social Sciences.
  1. Mo. Z., Liu, M. (2019, forthcoming), Proactive personality and employee workplace green behavior: Applying theory of planned behavior, The 79th Annual Meeting of the Academy of Management, August 9-13, 2019, at various hotels, Boston, Massachusetts, USA.
  2. Tseng, T., Liu, M., Balabanis, G. (2019, forthcoming), Will made-in tags intervene the effects of limited-quantity scarcity messages for luxury brands? AMS World Marketing Congress, July 9-12, 2019, at University of Edinburgh, Edinburgh, Scotland, UK.
  3. Liu, Y., Liu, M., Pérez, A. (2019, forthcoming), Big star undercover: The eclipsing effect of celebrity endorsers’ faces on consumer’s brand recall, European Marketing Academy Annual Conference, May 28-31, 2019, at University of Hamburg, Hamburg, Germany.
  4. Pérez, A.  García de los Salmones, M.M., Liu, M. (2019, forthcoming), Attributions of message authenticity in CSR communication., European Marketing Academy Annual Conference, May 28-31, 2019, at University of Hamburg, Hamburg, Germany.
  5. Pérez, A., García de los Salmones, Baraibar-Díez, E., M. Liu, M., Lopez, C. (2019, forthcoming), Maximizing business returns to Corporate Social Responsibility (CSR) communication: Du’s et al. (2010) model put to the test, 2019 Corporate and Marketing Communications Conference. April 29-30, 2019 at Ariel University, Ariel, Israel.
  6. Chang, W. Y., Hu, J., Liu, Y., Liu, M. (2019), Data mining approach to Chinese food analysis for diet-related cardiometabolic diseases, The 35th IEEE International Conference on Data Engineering, April 8-12, 2019, at Parisian Macao, Macau, China.
  7. Liu, Y., Liu, M., Chen, X. (2019), Mass does it: The role of perceived weight in cuing product evaluation, Journal of Marketing- Research Development Workshop. April 3-4, 2019 at The Hong Kong Polytechnic University, Hong Kong, China.
  8. Liu, M. (2018), Applying case teaching method in continuing education relates to business management, The 19th Cross Strait Forum on Continuing Education, October 24-25, 2018, at Nankai Univeristy, Tianjin, China.
  9. Liu, M. (2018), [Invited keynote presentation] Interdisciplinary development and trend for General Education, 2018 International Conference and  the 36th Annual Workshop of Chinese Association for General Education, October 3-5, 2018, at National Chengchi University, Taipei, Taiwan, China.
  10. Liu, M., Liu, D. (2018), Factors influencing Chinese consumers’ green purchase behavior: An examination and extension of the theory of planned behavior (TPB), The 2018 Global Marketing Conference, July 26-29, 2018, at Hotel New Otani Tokyo, Tokyo, Japan.
  11. Liu, M., Lam, I. K., Liu, Y., Tseng, T. (2018), How video bloggers (Vlogger) affect parasocial interaction and brand, The 2018 Global Marketing Conference, July 26-29, 2018, at Hotel New Otani Tokyo, Tokyo, Japan.
  12. Liu, Y., Liu, M. (2018), Does perceptual fluency of celebrity recognition influence celebrity endorsement advertising? The 2018 Global Marketing Conference, July 26-29, 2018, at Hotel New Otani Tokyo, Tokyo, Japan.
  13. Ou, J., Wong, I. A., Liu, M. (2018), Customer engagement and its outcomes: The roles of service environment and brand equity, The 2018 Global Marketing Conference, July 26-29, 2018, at Hotel New Otani Tokyo, Tokyo, Japan.
  14. Tseng, T., Balabanis, G., Liu, M., Huang, H. Y. (2018), Limited-quantity scarcity messages for luxury brands: Consider customer in cognitive and emotional consumption, AMS World Marketing Congress, June 27-29, 2018, at The Universidade Lusíada-Norte, Porto, Portugal.
  15. Wong. K. K. Liu, M., Li, Z., Benson, S. (2018), [Panel workshop] Evolution of a multi-cultural research university in Greater China, The International Consortium for Educational Development, June 5-8, 2018 at Crowne Plaza Ravinia at Perimeter, Atlanta, Georgia, USA.
  16. Liu, M. (2018), [Invited keynote presentation] General Education Courses Design: Through an interdisciplinary approach, Annual Conference of Chinese Association for Suzhi Education, March 29-31, 2018, at University of Electronic Science and Technology of China, Chengdu, China.
  17. Liu, Y., Liu, M. (2017), Holistic perception of celebrity endorsers and the role of unique outline, INFORMS 39th Annual ISMS Marketing Science Conference, June 7-10, 2017 at University of Southern California, Los Angeles, USA.
  18. Tseng, T., Balabanis, G., Liu, M. (2017), Can product typicality enhance consumers’ attitudes toward goods from economically hostile countries, AMS-World Marketing Congress of AMS Biannual Conference, June 27-July 1, 2017, at Canterbury University, Christchurch, New Zealand.
  19. Tseng. T., Liu, M.(2017), Limited edition products for luxury brands: Consider customers in hedonic and utilitarian consumption, Mystique of Luxury Brands Conference 2017, May 11-12, 2017, at Royal Hotel Seoul, Seoul, South Korea.
  20. Lei, K., Liu, M. (2017), Why do Chinese consumers buy high end but low key goods: A study in Macau, Mystique of Luxury Brands Conference 2017, May 11-12, 2017, at Royal Hotel Seoul, Seoul, South Korea.
  21. Liu, M. (2017), [Invited keynote presentation] General education: Framework, implementation, and issues, Annual Conference of Chinese Association for Suzhi Education, March 9-11, 2017, at Nanjing Agricultural University, Nanjing, China.
  22. Liu, M. (2016), [Invited keynote presentation] Intellectual property protection helps to entrepreneurship and marketing, Mainland and Hong Kong SAR, Macao SAR Intellectual Property Symposium 2016 (keynote speaker), October 26, 2016, at Tourism Activities Center, Macau.
  23. Liu, M. (2016), [Invited keynote presentation] Intellectual property protection in Hong Kong and Macau under “one belt one road” scheme, The conference of integration of Macau and Pearl River Delta under one belt one road scheme, August 26, 2016, at Macau Science Center, Macau, China.
  24. Tcheong, P., Liu, M., Loi, H. (2016), Challenges and opportunities in the Macau casino gaming industry, International Conference on Gambling & Risk Taking, June 6-10, 2016, at The Mirage Hotel and Casino, Las Vegas, USA.
  25. Liu, M., Tseng, T., Perez, A., Chang, W.Y.(2016), The impact of customer-based brand equity on purchase intention: The mediating role of brand attitude in hotel industry, European Marketing Academy Annual Conference, May 24-27, 2016, at BI Norwegian Business School, Oslo, Norway.
  26. Tseng, T., Liu, M.(2016), Examining consumers’ dual-attitudes toward products from a hostile country: May ethnic product typically make a difference, European Marketing Academy Annual Conference, May 24-27, 2016, at BI Norwegian Business School, Oslo, Norway.
  27. Liu, M., Chang. C. (2016), Major challenges of intellectual property protection: Hong Kong, Macau and Taiwan, The 11th cross-strait academic conference on public administration- Modernization of public governance: Sustainability and development, May 15-16, 2016, at University of Macau, Macau, China.
  28. Teah, M, Liu, M. (2016), The counterfeited shopaholic: the case of US travelers, The Mystique of Luxury Brands- Shanghai Conference 2016, May 12-13, 2016, at The Majesty Plaza, Shanghai, China.
  29. Liu, M., Wong, A., Tseng, T., Chang, W.Y.(2016), Applying CBBE in luxury hotel branding: An empirical study, The Mystique of Luxury Brands- Shanghai Conference 2016, May 12-13, 2016, at The Majesty Plaza, Shanghai, China.
  30. Liu, M. (2016), [Invited presentation], Differentiation strategy in global competition: An example from Macau, April 22, 2016, at Xiamen University, Xiamen, China
  31. Chang, W. Y., Liu, M. (2016), E-Health literacy: A critical role for online media communication in China, 2016 KABS Annual Spring Conference, April 22-23, 2016, at Chonbuk National University, Jeonju, Korea.
  32. Yan, L., Liu, M., (2015), Match or not? The beauty of static and dynamic effects of emotional cues from different sources on Ad evaluation: An arousal-based approach, American Marketing Association Summer Marketing Educators Conference, August 14-16, 2015, at Sheraton Chicago Hotel & Towers, Chicago, USA.
  33. Chang, W. Y., Liu, M., Schulz, P. (2015), Systematic review of obesogenic environmental determinants of diet and the implications of obesity prevention and intervention efforts, IARIA The Fourth International Conference on Global Health Challenges, July 19-24, 2015, at Hotel Novotel, Nice, France.
  34. Liu, M., Shi, G., Tseng, T. (2015), Do customers prefer casinos with CSR? AMS-World Marketing Congress of AMS Biannual Conference, July 14-18, 2015, at Palace Hotel, Bari, Italy.
  35. Tseng, T., Balabanis, G., Liu, M. (2015), The inconsistency of ethnocentric bias in the dual-attitude model, AMS-World Marketing Congress of AMS Biannual Conference, July 14-18, 2015, at Palace Hotel, Bari, Italy.
  36. Liu, M., Yan, L., Brock, J. (2015), Interactive effects of service attributes on customer satisfaction, AMS-World Marketing Congress of AMS Biannual Conference, July 14-18, 2015, at Palace Hotel, Bari, Italy.
  37. Liu, M., Chang, C. L. (2015), The major challenges for intellectual property protection of Hong Kong, Macau, and Taiwan, The 11th Cross-Strait Conference on Public Administration, May 15-16, 2015, at University of Macau, Macau, China.
  38. Liu, M. (2014), [Invited presentation] Migrant workers’ adoption of urban consumer habits, December 17, 2014, at Curtin University, Perth, Australia.
  39. Shi, G., Cao, T., Liu, M., Bu, H.(2014), Responsible gambling and customer commitment, The 5th World Business Ethics Forum, December 9-11, 2014, at University of Macau, Macau SAR, China.
  40. Bu, H., Shi, G., Liu, M. (2014), A study on consumer repulsion: Evidence from China, American Marketing Association Summer Marketing Educators Conference, August 1-3, 2014, at Marriott Marquis, San Francisco, USA.
  41. Liu, M., Chu, E.(2014), Social exclusion and consumption pattern: An experimental study, The International Conference on Business and Information, July 3-5, 2014, at Osaka International House Foundation, Osaka, Japan.
  42. Tseng, T., Balabanis, G., Liu, M.(2014), The inconsistency of explicit and implicit manifestations of ethnocentric bias, Academy of International Business 2014 Annual Meeting, June 23-26, 2014, at Simon Fraser University, Vancouver, Canada.
  43. Yan, L., Liu, M. (2014), The effect of employee attributes on customer satisfaction, Academy of International Business 2014 Annual Meeting, June 23-26, 2014, at Simon Fraser University, Vancouver, Canada.
  44. Liu, M., Wong, I.A., Chu, R. Tseng, T.(2014), Does CSR enhance premium customer preference and loyalty? An empirical study, European Marketing Academy Annual Conference, June 3-6, 2014, at The University of Valencia, Valencia, Spain.
  45. Tseng, T., Balabanis, G., Liu, M.(2013), Ambivalence in ethnocentric bias, AMS-World Marketing Congress of AMS Biannual Conference, July 17-20, 2013, at Monash University, Melbourne, Australia.
  46. Liu, M., Chu, R. Tseng, T.(2013), Leveraging affective loyalty and perceived benefits to enhance co-branded products purchase, European Marketing Academy Annual Conference, June 4-7, 2013, at Istanbul Technical University, Istanbul, Turkey.
  47. Loi, H., Liu, M., Chu, R. (2013), Does a socially responsible casino can better retain its employees? An empirical study in Macau, International Conference on Gambling & Risk Taking, May 27-31, 2013, at Caesars Palace, Las Vegas, USA.
  48. Shi, G.C., Yuan, P., Wang,Y.G., Liu, M.(2012), Investments in customer relationships and relationship strength: Evidence from insurance industry in China, American Marketing Association(AMA) Summer Marketing Educators Conference, August 17-19, 2012, at Downtown Marriott Chicago, Chicago, USA.
  49. Chu, R., Liu, M. (2012), What enhance new product usage at the bottom of pyramid? An empirical test from Chinese migrant workers, The 4th Subsistence Marketplaces Conference, July 27-29, 2012, at the Loyola University Chicago Water Tower Campus, Chicago, USA.
  50. Liu, M., Wong. I.A., Shi, G.C., Zuniga, M., Chu, R. (2012), How corporate social responsibility (CSR) performance and brand quality impact brand performance evaluation: An empirical study, European Marketing Academy Annual Conference, May 22-25, 2012, at ISCTE Business School, Lisbon, Portugal.
  51. Liu, M., Shi, G.C., Brock, J., Chu, R.(2011), Chinese consumers group buying behavior analysis, AMS-World Marketing Congress of AMS Biannual Conference (session Chair), July 19-23, 2011, at Reims Management School, Champagne, France.
  52. Liu, M., Brock, J., Shi, G.C.(2011), The consumers online group buying influential factor model, Academy of Marketing Science Annual Conference, May 23-27, 2011, at Biltmore Hotel, Coral Gables, Florida, USA.
  53. Liu, M., Brock, J., Singh, R., Sy-Changco, J. (2011), How customer involvement influences credit card loyalty reward programs, Eastern Academy of Management 48th Annual Meeting, May 11-14, 2011, at Omni Parker House/Suffolk University, Boston, Massachusetts, USA.
  54. Liu, M., Yuen, S. M. (2010), The Relationship between customers loyalty and value: An empirical study of Chinese banking industry, The 2010 Global Marketing Conference (session Chair), September 9-12, 2010, at Hotel Okura, Tokyo, Japan.
  55. Liu, M., Brock, J., Singh, R., Sy-Changco, J. (2010), The empirical study of Indian consumers involvement and redemption behavior of credit card reward programs, The 2010 Global Marketing Conference (session Chair), September 9-12, 2010, at Hotel Okura, Tokyo, Japan.
  56. Zhu, Z., Liu, M. (2010), Using balance scorecard (BSC) to evaluate performance of Chinese small and middle enterprises (SME): Match or not? The International Conference on Internet Technology and Applications (IEEE, EI, ISTP indexed), August 21-23, 2010, Wuhan, China.
  57. Yuen, S. M., Liu, M., Tong, H. Y. (2010), Discussion and overview: Post-graduate and master degree programmes in logistics and supply chain management, The 4th International Conference of Operations and Supply Chain Management 2010, July 25-27, 2010, at Chinese University of Hong Kong, Hong Kong SAR, China.
  58. Shi, G.C., Kim S. Fam, Liu, M. (2010), Customer relationship investment, renqing and relationship commitment, Academy of Marketing Annual Conference, July 6-8, 2010, at Coventry University Business School, Coventry, UK.
  59. Wong, I.A., Rosenbaum, M., Liu, M. (2010), Examine value equity in event service: The moderating role of event experience, Academy of Marketing Science Annual Conference, May 26-29, 2010, at Marriott Downtown Waterfront Hotel, Portland, Oregon, USA.
  60. Zhu, Z., Liu, M. (2010),The influential factors of SMS usage among youth: An exploratory study to Western exchanging students in Asia, International Conference on Networking and Digital Society(IEEE, ISTP, EI indexed), May 30-31, 2010. Wenzhou, China.
  61. Zhu, Z., Liu, M., Yuen, S.M. (2010), The research of how e-business improves Hong Kong freight industry operations, International Conference on Networking and Digital Society(IEEE, ISTP, EI indexed), May 30-31, 2010. Wenzhou, China.
  62. Zhu, Z., Liu, M., Loi, H., Zhang, H.(2010), E-business online payment and credit card industry development in China, International Conference on Networking and Digital Society(IEEE, ISTP, EI indexed), May 30-31, 2010. Wenzhou, China.
  63. Chen, C., Liu, M. (2010), A study on the structure and mechanism of organizational interpersonal harmony in Chinese context, Eastern Academy of Management 47th Annual Meeting, May 12-15, 2010, at Jewett, The Eastland Park, Portland, Maine, USA.
  64. Liu, M., Shi, G.C.(2009), Putting web gambling consumer marketing in its place: A Macau example, Academy of Marketing Annual Conference, July 7-9, 2009, at Leeds Metropolitan University, Leeds, UK.
  65. Liu, M., Hefel, A., Wong, I., Chen, C. (2009), How to select a female athlete endorser in China, European Marketing Academy Annual Conference, May 26-29, 2009, at Audencia Nantes School of Management, Nantes, France.
  66. Liu, M., Zhu, Z.,Huang, H. Zhang. H.(2009). Web gambling with the 4Cs marketing framework: Macau perspective, International Conference on Networking and Digital Society (IEEE, ISTP, EI indexed), May 30-31, 2009. Guiyang, China.
  67. Liu, M., Zhu, Z.,Pang, C.(2009),3G mobile phone usage in China: Viewpoint from innovation diffusion theory and technology acceptance model, International Conference on Networking and Digital Society (IEEE, ISTP, EI indexed), May 30-31, 2009. Guiyang, China.
  68. Liu, M. (2009), A research of satisfaction survey of travel and leisure quality in Taiwan: inspiration to Mainland and Macau, The 3rd Pan-Pearl River Delta Quality Forum, March 24-26, 2009, at Macao Polytechnic Institute, Macau, China.
  69. Loi, H., Liu, M. (2009), Improving gaming service quality by developing regulation system: The implications of international casino regulations for Macao, The 3rd Pan-Pearl River Delta Quality Forum, March 24-26, 2009, at Macao Polytechnic Institute, Macau, China.
  70. Liu, M., Brock, J., Chang, Y. (2008). Does redemption reward program of credit card work in China: An empirical study, Asia Academy of Management, December 14-16, 2008, at Caesar Park Hotel, Taipei, Taiwan, China.
  71. Loi H., Liu, M. (2008), The impact factors of Macau residents perception toward gaming industry, The 2008 International Conference on Business and Information, July 7-9, 2008, at JW Marriott Hotel, Seoul, South Korea.
  72. Liu, M. (2008), Hi-tech mobile phone adoption intentions: An empirical study in China, The 2008 International Conference on Business and Information, July 7-9, 2008, at JW Marriott Hotel, Seoul, South Korea.
  73. Liu, M. (2008), [Invited keynote presentation] Analysis of gaming industry in Macau: The development and the social impact and employment intention: A survey of Macau residents’ perception, International Casino Development Symposium, January 5-6, 2008, at National Kaohsiung Hospitality College, Kaohsiung, Taiwan, China.
  74. Liu, M (2008), [Invited presentation] Reveal casino secrets: The global gaming industry symposium, January 4, 2008, at National Sun Yat-sen University, Kaohsiung, Taiwan, China.
  75. Liu, M., Pang, C.(2007), A research note on the practical 10 Ps for internet marketing, The 13th Cross-strait MIS Conference (ISTP indexed), August 18-20, 2007, Beijing, China.
  76. Loi H., Liu, M. (2007), The reception of gaming industry impact: Macau youth perspectives, The 3rd Chinese Youth Development Symposium (in Chinese), November 23-25, 2007, at Sun-Yat-sen University, Guangzhou, China.
  77. Liu, M., Loi H. (2007), Strategic analysis of gaming and tourism industry in Macau, Academic Conference of Tourism 2007, May 18, 2007, at Aletheia University Taipei, Taiwan, China.
  78. Liu, M., Chu, R. (2006), The development strategy of  ‘Good morning’ soybean milk machine, Cross-strait Management Case Conference, December 23-24, 2006, at National Cheng Kung University, Tainan, Taiwan, China.
  79. Liu, M., Chu, R. (2006), Study of SMEs performance evaluation in mainland China: Base on balance scorecard, International Conference on Innovation & Management, December 8, 2006, at Shih Chien University, Taipei, Taiwan, China.
  80. Loi H., Liu, M. (2006), Analysis on mainland visitor’s consumption on gaming sector in Macau , 1st Academic Conference of Social Science of Macau, December 7-8, 2006, at Fundação Macau, Macau, China
  81. Loi H., Liu, M. (2006), Suggestion for Macao gaming industry’s continued development, 1st Academic Conference of Social Science of Macau, December 7-8, 2006, at Fundação Macau, Macau, China
  82. Chen, Z., Liu, M.(2006), Computer mediated communication, social network and service industry, IEEE International Conference of Service Systems and Service Management (ISTP, IEEE indexed), October 25-27, 2006, at University de technologie de Troyes, Troyes, France.
  83. Huang, Y, Liu, M., Shi, G. (2006),  The Influences of demographic variables on consumer buying behaviors,  Annual Conference of Journal of Marketing Science, October 20-22, 2006, at Wuhan University, Wuhan, China.
  84. Liu, M., Nadkarni, S., Huang, Y. (2006), New 4Cs of the internet marketing: A non-typical perspective, The 12th Cross-strait MIS Conference (ISTP indexed), August 18-20, 2006, Hong Kong, China.
  85. Yu, J. Liu, M. Huang, Y. (2006) Analysis of segment variables of mutual fund individual investors,  Financial and Business Conference of China, Taiwan, and Eastern Asia Region, June 6, 2006, at Soochow University, Taipei, Taiwan, China.
  86. Liu, M., Lai, W., Yu, Z. (2006) The study of angel and venture capital investment in Chinese market,  ,  Financial and Business Conference of China, Taiwan, and Eastern Asia Region, June 6, 2006, at Soochow University, Taipei, Taiwan, China.
  87. Liu, M. (2006), Why does endorsers’ attractiveness influence consumer purchase intention? The 4th International Contemporary Marketing Conference, May 19, 2006, at National Kaohsiung First University of Science and Technology, Kaohsiung, Taiwan, China.
  88. Liu, M., Chiu, J., Huang, Y. (2006), Consumer segment variables analysis: An example of mutual fund individual investors in consumer finance field, Business Operation and Management Conference, May 18, 2006, at Kainan University, Taoyuan, Taiwan, China.
  89. Liu, M. (2006), A study on professional athlete endorsers’ physical attractiveness: in Chinese context, Business Operation and Management Conference, May 18, 2006, at Kainan University, Taoyuan, Taiwan, China.
  90. Liu, M., Yu, Z.(2006), The current situation and suggestions of informal private venture investment (angel investment) in Chinese market, Annual Conference of Financial Integration and Innovative Development, April 28, 2006, at Shih Chien University, Taipei, Taiwan, China.
  91. Liu, M., Jiang, M., Zhang, J. (2005), An empirical study on the impact of endorsers’ attractiveness on consumers’ purchase intention under different match-up level, Annual Conference of Journal of Marketing Science, November 18-20, 2005 at Peking University, Beijing, China.
  92. Liu, M. (2005), [Invited presentation] How brand endorsers’ attractiveness influence consumer purchase intention, March 28, 2005, at Peking University, Beijing, China.
  1. Liu, M. (2019), Application of Internet of Things (IOTs) in marketing and smart city (1/2), Macao Daily, April 10, 2019. (E-8, column article)(in Chinese)
  2. Liu, M., Cheong, A. (2019), Entrepreneurship index 49: Continuing education helps SMEs’ business success, Macao Daily, April 9, 2019. (A-10, column article)(in Chinese)
  3. Liu, M. (2019), Creating unique selling proposition to expand business, Macao Daily, April 8, 2019. (A-10, case comments)(in Chinese)
  4. Liu, M. (2019), Macau entrepreneurship index: A longitudinal research makes impact from objective viewpoint, Macao Daily, April 4, 2019. (A-10, interview comments)(in Chinese)
  5. Liu, M. (2019), Being nostalgic but innovative at the same time to attract more customers, Macao Daily, April 1, 2019. (A-10, case comments)(in Chinese)
  6. Liu, M. (2019), Including two styles in one store to increase customer base and revenue, Macao Daily, March 25, 2019. (A-10, case comments)(in Chinese)
  7. Liu, M. (2019), Maintaining high end theme brand position and increasing revenue by arranging tournament performances, Macao Daily, March 18, 2019. (A-10, case comments)(in Chinese)
  8. Liu, M. (2019), Referring Krishna Harsh Law to have better troops and simpler administration in organizations, Macao Daily, March 17, 2019. (A-11, column article)(in Chinese)
  9. Liu, M., Cheong, A. (2019), Entrepreneurship index 48: Leveraging country of origin (COO) effect to enhance market impact, March 15, 2019. (A-10, column article)(in Chinese)
  10. Liu, M. (2019), Introducing breakfast and lunch set and evaluating catering business, Macao Daily, March 11, 2019. (A-10 case comments)(in Chinese)
  11. Liu, M. (2019), Introducing featured products without promoting ice cream delivery, Macao Daily, March 4, 2019. (A-10 case comments)(in Chinese)
  12. Liu, M. (2019), Applying ‘Horse Flies effect’ to motivate employees, Macao Daily, March 3, 2019. (A-11, column article)(in Chinese)
  13. Liu, M., Cheong, A. (2019), Entrepreneurship index 47: Empathizing market segments and embracing the Greater Bay Area market in the right way, February 28, 2019. (A-10, column article)(in Chinese)
  14. Liu, M. (2019), Altering brand image and emphasizing natural features to expand market, Macao Daily, February 25, 2019. (A-10 case comments)(in Chinese)
  15. Liu, M. (2019), Promoting culture, allocating resources, and getting right position, Macao Daily, February 18, 2019. (A-10 case comments)(in Chinese)
  16. Liu, M. (2019), Taking catfish effect to stimulate employees’ energy, Macao Daily, February 17, 2019. (A-11, column article)(in Chinese)
  17. Liu, M. (2019), Setting online shops saves cost; expanding to international markets increases revenue, Macao Daily, February 11, 2019. (A-10 case comments)(in Chinese)
  18. Liu, M. (2019), Moderately adjusting product line helps to increase revenue, Macao Daily, February 4, 2019. (A-10 case comments)(in Chinese)
  19. Liu, M. (2019), Applying ‘Occam’s Razor’ for simpler administration and better management, Macao Daily, February 3, 2019. (A-11, column article)(in Chinese)
  20. Liu, M. (2019), Maintaining high quality market position with differentiated image, Macao Daily, January 28, 2019. (A-10 case comments)(in Chinese)
  21. Liu, M. (2019), Leveraging legal and branding advantages to expand markets in mainland China, Macao Daily, January 21, 2019. (A-10 case comments)(in Chinese)
  22. Liu, M. (2019), Companies need to take action as precaution to prevent risks from danger based on broken windows theory, Macao Daily, January 20, 2019. (A-11, column article)(in Chinese)
  23. Liu, M. (2019), Maintaining featured product and enhancing new product development, Macao Daily, January 14, 2019. (A-10 case comments)(in Chinese)
  24. Liu, M. (2019), Clarifying business position and enhancing business buyers, Macao Daily, January 7, 2019. (A-10 case comments)(in Chinese)
  25. Liu, M. (2019), Companies need to carefully evaluate risks to avoid dangers from escalation of commitment, Macao Daily, January 6, 2019. (A-11, column article)(in Chinese)
  26. Liu, M. (2019), National rejuvenation is the trend which all Chinese should involve, People’s Daily Overseas Edition (人民日報海外版), January 4, 2019. (interview comments)(in Chinese)
  27. Liu, M. (2018), Shutting down physical store and repositioning marketing/business, Macao Daily, December 31, 2018. (A-10 case comments)(in Chinese)
  28. Cheong, A. Liu, M. (2018), Entrepreneurship index 46: Current situation and development opportunity of business service entrepreneurs, Macao Daily, December 26, 2018. (A-10, column article)(in Chinese)
  29. Liu, M. (2018), Maintaining existing operation in Macau but expanding business in Greater Bay Area markets, Macao Daily, December 24, 2018. (A-10 case comments)(in Chinese)
  30. Liu, M. (2018), Applying Pygmalion effect to motivate employees, Macao Daily, December 23, 2018. (A-11, column article)(in Chinese)
  31. Liu, M. (2018), SMEs in Macau: Opportunity-oriented with support and development with specific focus, Macao Daily, December 20, 2018. (interview comments) (in Chinese)
  32. Cheong, A. Liu, M. (2018), Entrepreneurship index 45: Embracing greater bay area development with Hong Kong-Zhuhai-Macau Bridge (HZMB), Macao Daily, December 19, 2018. (A-10, column article)(in Chinese)
  33. Liu, M. (2018), Enlarging dried seafood sales and considering moving store location, Macao Daily, December 17, 2018. (A-10 case comments)(in Chinese)
  34. Liu, M. (2018), ‘Made in Macau’ enhances sales through CEPA, Macao Daily, December 10, 2018. (A-10 case comments)(in Chinese)
  35. Liu, M. (2018), Service industry enhances consumption value and service experience, Macao Daily, December 9, 2018. (A-11, column article)(in Chinese)
  36. Liu, M. (2018), The World Cafe: A supplementary evidence besides quantitative research, Macao Daily, December, 5, 2018. (A-10 interview comments)(in Chinese)
  37. Liu, M. (2018), Suggesting to transform business focus while expanding to tourist market is difficult, Macao Daily, December, 3, 2018. (A-10 case comments)(in Chinese)
  38. Liu, M. (2018), Legal protection principles of personal data: Examples from EU, Hong Kong, and Macau, Macao New Vision, 23 (November), 20-25. (in Chinese)
  39. Liu, M. (2018), Focusing on takeaway snack business and exploring possible business in upstream of industrial chain, Macao Daily, November, 26, 2018. (A-10 case comments)(in Chinese)
  40. Liu, M., Cheong, A. (2018), Entrepreneurship index 44: SMEs can use social media to attract more customers, Macao Daily, November 20, 2018. (A-10, column article)(in Chinese)
  41. Liu, M. (2018), Making delivery coverage includes Macau and Taipa is the first priority, Macao Daily, November, 19, 2018. (A-10 case comments)(in Chinese)
  42. Liu, M., Cheong, A. (2018), Entrepreneurship index 43: Enhancing Innovation and entrepreneurship to increase industrial impact, Macao Daily, November 13, 2018. (A-10, column article)(in Chinese)
  43. Liu, M. (2018), Gradually increasing sales percentage from self-designed products, Macao Daily, November, 12, 2018. (A-10 case comments)(in Chinese)
  44. Liu, M. (2018), Promoting unique selling proposition to expand market, Macao Daily, November, 5, 2018. (A-10 case comments)(in Chinese)
  45. Liu, M., Cheong, A. (2018), Entrepreneurship index 42: SMEs plan to hire more people to develop Greater Bay market, Macao Daily, October 30, 2018. (A-10, column article)(in Chinese)
  46. Liu, M. (2018), Developing business market and entering Greater Bay area, Macao Daily, October 29, 2018. (A-10 case comments)(in Chinese)
  47. Liu, M. (2018), Utilizing advantages in different genders to break glass ceiling in workplace, Macao Daily, October 28, 2018. (A-11, column article)(in Chinese)
  48. Liu, M. (2018), Liu, M. (2018), Hiring more teachers to enlarge business capacity and increase revenue, Macao Daily, October 22, 2018. (A-10 case comments)(in Chinese)
  49. Liu, M. (2018), Liu, M. (2018), Focusing on consistent management and quality control in business expansion, Macao Daily, October 15, 2018. (A-10 case comments)(in Chinese)
  50. Liu, M. (2018), Making Macau a ‘rich and courtesy’ shopping paradise, Macao Daily, October 14, 2018. (A-11, column article)(in Chinese)
  51. Liu, M. (2018), Most entrepreneurs have positive expectation to development in Greater Bay Area, Macao Daily, October 10, 2018. (interview comments) (in Chinese)
  52. Liu, M. (2018), Expanding to tourist market, business market, Greater Bay area, Macao Daily, October 8, 2018. (A-10 case comments)(in Chinese)
  53. Liu, M. (2018), Suggestions to personal data protection and rational usage in Macau (2/2), Macao Daily, October 3, 2018. (E-06 column article)(in Chinese)
  54. Cheong, A., Liu, M. (2018), Entrepreneurship index 41: Positive mindset helps to increase the odds of entrepreneurial success, Macao Daily, October 2, 2018. (A-11, column article)(in Chinese)
  55. Liu, M. (2018), Focusing on business market and adjusting business model, Macao Daily, October 1, 2018. (A-10 case comments)(in Chinese)
  56. Cheong, A., Liu, M. (2018), Entrepreneurship index 40: Understanding risks of entrepreneurial activities helps to increase the odds of startup success, Macao Daily, September 28, 2018. (A-10, column article)(in Chinese)
  57. Liu, M. (2018), Suggestions to personal data protection and rational usage in Macau (1/2), Macao Daily, September 26, 2018. (E-06 column article)(in Chinese)
  58. Liu, M. (2018), Entering international markets to increase sales and lower unit cost, Macao Daily, September 24, 2018. (A-10 case comments)(in Chinese)
  59. Liu, M. (2018), Mobile payment helps to establish smart city and to promote marketing, Macao Daily, September 23, 2018. (A-11, column article)(in Chinese)
  60. Liu, M., Cheong, A. (2018), Entrepreneurship index 39: Educational level of entrepreneurs is related to the type of entrepreneurship, Macao Daily, September 22, 2018. (A-10, column article)(in Chinese)
  61. Liu, M. (2018), Empathizing professionalism helps to develop business market, Macao Daily, September 17, 2018. (A-10 case comments)(in Chinese)
  62. Liu, M., Cheong, A. (2018), Entrepreneurship index 38: Personal service industry is the first choice among different categories of new startups in Macau, Macao Daily, September 13, 2018. (A-10, column article)(in Chinese)
  63. Liu, M. (2018), Outsourcing can be considered based on different cases, Macao Daily, September 10, 2018. (A-10 case comments)(in Chinese)
  64. Liu, M. (2018), Lifetime employment system declines, continuing education matters, Macao Daily, September 9, 2018. (A-11, column article)(in Chinese)
  65. Liu, M., Cheong, A. (2018), Entrepreneurship index 37: Startups prefer to expand to Greater Bay areas; traditional firms care more about original local market, Macao Daily, September 4, 2018. (A-10, column article)(in Chinese)
  66. Liu, M. (2018), Conducting survey to identify market position before developing new dessert product line, Macao Daily, September 3, 2018. (A-10 case comments)(in Chinese)
  67. Liu, M., Cheong, A. (2018), Entrepreneurship index 36: Male and female entrepreneurs have different characteristics in Macau, Macao Daily, August 28, 2018. (A-10, column article)(in Chinese)
  68. Liu, M. (2018), Market and product expansion for revenue increase, Macao Daily, August 27, 2018. (A-10 case comments)(in Chinese)
  69. Liu, M. (2018), Marketing application of blockchain, Macao Daily, August 26, 2018. (A-11 column article)(in Chinese)
  70. Liu, M. (2018), Excellent product and service increase customer satisfaction, Macao Daily, August 20, 2018. (A-10 case comments)(in Chinese)
  71. Liu, M., Cheong, A. (2018), Entrepreneurship index 35: Positive expectation to business environment development enhances entrepreneurs’ attitude, Macao Daily, August 14, 2018. (A-10, column article)(in Chinese)
  72. Liu, M. (2018), Low pricing packages help to attract SMEs and household market, Macao Daily, August 13, 2018. (A-10 case comments)(in Chinese)
  73. Liu, M. (2018), Cooperating with fashion brand and enhancing high end tailor-made business, Macao Daily, August 6, 2018. (A-10 case comments)(in Chinese)
  74. Liu, M. (2018), Adjusting pricing and promotion campaign and introducing new value added service, Macao Daily, July 30, 2018. (A-10 case comments)(in Chinese)
  75. Liu, M. (2018), City culture and brand marketing, Macao Daily, July 29, 2018. (A-11 column article)(in Chinese)
  76. Liu, M., Cheong, A. (2018), Entrepreneurship index 34: Understanding opportunities in Greater Bay area exactly helps to develop business, Macao Daily, July 26, 2018. (A-10, column article)(in Chinese)
  77. Liu, M. (2018), Enhancing quality, increasing price, and expanding to Greater Bay area market, Macao Daily, July 23, 2018. (A-10 case comments)(in Chinese)
  78. Cheong, A., Liu, M., (2018), Entrepreneurship index 33: 60% entrepreneurs in Macau are willing to enter Greater Bay market, Macao Daily, July 18, 2018. (A-10, column article)(in Chinese)
  79. Liu, M. (2018), Emphasizing ratio of sales per square foot of selling space when expanding new stores, Macao Daily, July 16, 2018. (A-10 case comments)(in Chinese)
  80. Liu, M. (2018), Depending on unique competitive advantage to well establish a small store, Macao Daily, July 15, 2018. (A-11 column article)(in Chinese)
  81. Liu, M. (2018), Decreasing rental cost by or implementing none-store retailing or sharing store with others, Macao Daily, July 9, 2018. (A-10 case comments)(in Chinese)
  82. Cheong, A., Liu, M., (2018), Entrepreneurship index 32: About half of female entrepreneurs recognize entrepreneurial choice, Macao Daily, July 5, 2018. (A-10, column article)(in Chinese)
  83. Liu, M. (2018), Examining sales structure and improving product line mix, Macao Daily, July 2, 2018. (A-10 case comments)(in Chinese)
  84. Liu, M. (2018), Application of VR and AR in marketing, Macao Daily, July 1, 2018. (A-11, column article)(in Chinese)
  85. Liu, M., Cheong, A. (2018), Entrepreneurship index 31: Catering industry is a red sea market in Macau: New startups should be careful, Macao Daily, June 27, 2018. (A-10, column article)(in Chinese)
  86. Liu, M. (2018), Increasing revenue through various approaches, Macao Daily, June 25, 2018. (A-10 case comments)(in Chinese)
  87. Liu, M. (2018), Local businesses need more funding for Greater Bay Area, Macau Business by Macau News Agency, June 22, 2018. (interview comments)
  88. Liu, M., Cheong, A. (2018), Entrepreneurship index 30: International venture capitalists prefer to invest startups with high growth potential, Macao Daily, June 19, 2018. (A-10, column article)(in Chinese)
  89. Liu, M. (2018), Expanding to dinner time to increase revenue without opening new store, Macao Daily, June 18, 2018. (A-10 case comments)(in Chinese)
  90. Liu, M. (2018), Artificial intelligence (AI) helps marketing decision making, Macao Daily, June 17, 2018. (A-11, column article)(in Chinese)
  91. Liu, M., Chiu, C. (2018), Cultural city branding/marketing and cultural creativity industry: Examples from Shanghai, Hangzhou, Chengdu, Changsha and Macau, Macao New Vision, 22 (May), 18-27. (in Chinese)
  92. Liu, M. (2018), Expanding to mature or potential markets in Greater Bay Area, Macao Daily, June 11, 2018. (A-10, case comments)(in Chinese)
  93. Liu, M. (2018), Setting more vending machines which are necessary distribution channels, Macao Daily, June 4, 2018. (A-10, case comments)(in Chinese)
  94. Liu, M. (2018), Key success factors of sharing economy marketing, Macao Daily, June 3, 2018. (A-11, column article)(in Chinese)
  95. Liu, M. (2018), SMEs may be under pressure when gaming industry recovers from recess, Macao Daily, May 31, 2018. (A-10, case comments)(in Chinese)
  96. Liu, M. (2018), Increasing brand awareness and attracting middle class in Guangdong-Hong Kong-Macau Greater Bay Area, Macao Daily, May 30, 2018. (A-10 case comments)(in Chinese)
  97. Liu, M. (2018), Internet development helps retailing industry, Macao Daily, May 23, 2018. (A-10, interview comments)(in Chinese)
  98. Liu, M. (2018), Keeping existing customers and attracting new customers through various approaches, Macao Daily, May 21, 2018. (A-10, case comments)(in Chinese)
  99. Liu, M. (2018), Slightly adjusting business structure to expand business in non-peak hours, Macao Daily, May 14, 2018. (A-10, case comments)(in Chinese)
  100. Liu, M. (2018), Increasing revenue and customer base through employee benefit promotion and group orders, Macao Daily, May 7, 2018. (A-10, case comments)(in Chinese)
  101. Cheong, A., Liu, M. (2018), Entrepreneurship index 29: Family support matters when entrepreneurial members are few, Macao Daily, May 2, 2018. (A-10, column article)(in Chinese)
  102. Liu, M. (2018), Expanding mainland market by promoting accredited product/service, Macao Daily, April 30, 2018. (A-10, case comments)(in Chinese)
  103. Liu, M. (2018), Introducing creative courses to overcome revenue gap between peak season and normal season, Macao Daily, April 23, 2018. (A-10, case comments)(in Chinese)
  104. Liu, M. (2018), Promoting brand with celebrity effect, Macao Daily, April 16, 2018. (A-10, case comments)(in Chinese)
  105. Liu, M. (2018), Making the store a “must-visit” attraction of tourists in Macau first, Macao Daily, April 9, 2018. (A-10, case comments)(in Chinese)
  106. Cheong, A., Liu, M. (2018), Entrepreneurship index 28: Practical experience matters in different entrepreneurial stage, Macao Daily, April 5, 2018. (A-10, column article)(in Chinese)
  107. Liu, M. (2018), Introducing exclusive products with business sense, Macao Daily, April 2, 2018. (A-10, case comments)(in Chinese)
  108. Liu, M., Cheong, A. (2018), Entrepreneurship index 27: Entrepreneurial attitude influences result, Macao Daily, March 27, 2018. (A-10, column article)(in Chinese)
  109. Liu, M. (2018), Improving price-performance ratio to stimulate more sales, Macao Daily, March 26, 2018. (A-10, case comments)(in Chinese)
  110. Liu, M. (2018), Expanding business market and enhancing industrial corporation, Macao Daily, March 19, 2018. (A-10, case comments)(in Chinese)
  111. Liu, M. (2018), Turning potential customer to profitable customer, Macao Daily, March 18, 2018. (A-11, column article)(in Chinese)
  112. Liu, M. (2018), Entrepreneurship index research analyzes different segments’ attitude, Macao Daily, March 13, 2018. (A-10, interview opinion)(in Chinese)
  113. Liu, M. (2018), Promoting brand and enlarging customer base by introducing new products, Macao Daily, March 12, 2018. (A-10, case comments)(in Chinese)
  114. Liu, M., Cheong, A. (2018), Entrepreneurship index 26: Macau entrepreneurs emphasize on mainland Chinese market expansion, Macao Daily, March 6, 2018. (A-10, column article)(in Chinese)
  115. Liu, M. (2018),  Making product feature outstanding by following ‘boutique approach’, Macao Daily, March 5, 2018. (A-10, case comments)(in Chinese)
  116. Liu, M. (2018), Original fashion brands need to promote brand identity and spirit, Macao Daily, February 26, 2018. (A-10, case comments)(in Chinese)
  117. Liu, M. (2018), Macau is on the way becoming a shopping paradise, People’s Daily Overseas Edition (人民日報海外版), February 23, 2018. (interview comments)(in Chinese)
  118. Liu, M., Cheong, A. (2018), Entrepreneurship index 25: Different entrepreneurs have different needs about entrepreneurial education, Macao Daily, February 21, 2018. (A-10, column article)(in Chinese)
  119. Liu, M. (2018), Analyzing industry development in the future and renting new store to release financial pressure, Macao Daily, February 19, 2018. (A-10, case comments)(in Chinese)
  120. Liu, M. (2018), Spending time rather on market development than product development, Macao Daily, February 12, 2018. (A-10, case comments)(in Chinese)
  121. Liu, M. (2018), Insisting “quality first” to win professional recognition, Macao Daily, February 5, 2018. (A-10, case comments)(in Chinese)
  122. Liu, M. (2018), Application of big data in marketing, Macao Daily, February 4, 2018. (A-11, column article)(in Chinese)
  123. Liu, M. (2018), Flexible pricing strategy helps revenue increase without establishing more branches, Macao Daily, January 29, 2018. (A-10, case comments)(in Chinese)
  124. Liu, M. (2018), Tangible store is not necessary in Macau at this moment; expanding to mainland by focusing on kids’ market, Macao Daily, January 22, 2018. (A-10, case comments)(in Chinese)
  125. Liu, M. (2018), making special/feature products outstanding through internet promotion, Macao Daily, January 15, 2018. (A-10, case comments)(in Chinese)
  126. Liu, M. (2018), Entrepreneurship index research results reflect objective situation, Macao Daily, January 9, 2018. (A-10, interview opinion)(in Chinese)
  127. Liu, M. (2018), The tip for operating a small shop: Increasing revenue and decrease cost, Macao Daily, January 8, 2018. (A-10, case comments)(in Chinese)
  128. Liu, M. (2018), Reinforcing unique service quality/experience and expand gradually, Macao Daily, January 1, 2018. (A-10, case comments)(in Chinese)
  129. Liu, M. (2017), Extending/leveraging brand image to beauty salon service, Macao Daily, December 25, 2017. (A-10, case comments)(in Chinese)
  130. Liu, M. (2017), Opening new branches for market expansion, Macao Daily, December 18, 2017. (A-10, case comments)(in Chinese)
  131. Liu, M., Cheong, A. (2017), Entrepreneurship index 24: Entrepreneurship education helps to increase entrepreneurial success rate, Macao Daily, December 12, 2017. (A-10, column article)(in Chinese)
  132. Liu, M. (2017), Applying for international accreditation for global market expansion, Macao Daily, December 11, 2017. (A-10, case comments)(in Chinese)
  133. Cheong, A., Liu, M.(2017), Entrepreneurship index 23: Supporting policies for entrepreneurs, Macao Daily, December 7, 2017. (A-10, column article)(in Chinese)
  134. Liu, M. (2017), Charging differently in different time period to increase and moderate customer traffic, Macao Daily, December 4, 2017. (A-10, case comments)(in Chinese)
  135. Liu, M. (2017), Leveraging internet and word-of-mouth effect to expand market, Macao Daily, November 27, 2017. (A-10, case comments)(in Chinese)
  136. Cheong, A., Liu, M.(2017), Entrepreneurship index 22: Entrepreneurs comment on government service and support, Macao Daily, November 23, 2017. (A-10, column article)(in Chinese)
  137. Liu, M. (2017), Upgrading gambling industry before bidding of concession contracts for the operation of casino games of fortune in Macau, Macao New Vision, 21 (Nov.), 10-19. (in Chinese)
  138. Liu, M. (2017), Utilizing new viewpoint and resource from a new industry, Macao Daily, November 20, 2017. (A-10, case comments)(in Chinese)
  139. Liu, M. (2017), Paying attention to policy which is down to earth, Macao Daily, November 16, 2017. (A-10, interview comments)(in Chinese)
  140. Cheong, A., Liu, M. (2017), Entrepreneurship index 21: Nurturing high-growth enterprises to fuel economic momentum, Macao Daily, November 14, 2017. (A-10, column article)(in Chinese)
  141. Liu, M. (2017), Making natural brand image outstanding enhances business expansion, Macao Daily, November 13, 2017. (A-10, case comments)(in Chinese)
  142. Liu, M. (2017), Making ‘100% natural’ brand image helps to expansion, Macao Daily, November 6, 2017. (A-10, case comments)(in Chinese)
  143. Liu, M. (2017), Service robots application in marketing, Macao Daily, November 5, 2017. (A-11, column article)(in Chinese)
  144. Liu, M. (2017), Introducing standardized set plan to upgrade, Macao Daily, October 30, 2017. (A-10, column article)(in Chinese)
  145. Liu, M., Cheong, A. (2017), Entrepreneurship index 20: Working first then establishing startups takes advantage, Macao Daily, October 24, 2017. (A-10, column article)(in Chinese)
  146. Liu, M. (2017), Finding a precise market position for establishing brand(s), Macao Daily, October 23, 2017. (A-10, case comments)(in Chinese)
  147. Liu, M. (2017), Conducting focusing marketing and promoting by offering classes with rented venue, Macao Daily, October 16, 2017. (A-10, case comments)(in Chinese)
  148. Liu, M., Cheong, A. (2017), Entrepreneurship index 19: The importance of networking to entrepreneurship, Macao Daily, October 10, 2017. (A-10, column article)(in Chinese)
  149. Liu, M. (2017), Regulating business operation and expanding help to financing, Macao Daily, October 9, 2017. (A-10, case comments)(in Chinese)
  150. Liu, M. (2017), Quality first: A successful corporate strategy, Macao Daily, October 8, 2017. (A-11, column article)(in Chinese)
  151. Cheong, A., Liu, M. (2017), Entrepreneurship index 18: Most start-ups are opportunity-oriented and partnership business is more popular, Macao Daily, October 3, 2017. (A-11, column article)(in Chinese)
  152. Liu, M. (2017), Rethinking business model, Macao Daily, October 2, 2017. (A-10, case comments)(in Chinese)
  153. Liu, M. (2017), Balancing supply in high/low seasons to expand business, Macao Daily, September 25, 2017. (A-10, case comments)(in Chinese)
  154. Liu, M. (2017), Promoting in senior citizens consuming market in Macau, Macao Daily, September 24, 2017. (A-11, column article)(in Chinese)
  1. Liu, M. (2017), Macau entrepreneurship index survey covers wide range of population and reflects different opinions, Macao Daily, September 19, 2017. (A-10, interview opinion)(in Chinese)
  2. Liu, M. (2017), Promoting health and convenience to expand decently, Macao Daily, September 18, 2017. (A-10, case comments)(in Chinese)
  3. Liu, M. (2017), Price discount is a short-tern way; bundle selling can be consider, Macao Daily, September 11, 2017. (A-10, case comments)(in Chinese)
  4. Liu, M. (2017), Business scale depends on how much resources you have, Macao Daily, September 4, 2017. (A-10, case comments)(in Chinese)
  5. Liu, M. (2017), Franchising helps to expand market and increase revenue, Macao Daily, August 28, 2017. (A-10, case comments)(in Chinese)
  6. Liu, M. (2017), New media may have more influence in political campaign: Likes do not equal to votes, Macao Daily, August 27, 2017. (B-07, interview comments)(in Chinese)
  7. Liu, M. (2017), Moderately diversify product lines in middle-end market position, Macao Daily, August 21, 2017. (A-10, case comments)(in Chinese)
  8. Liu, M., Cheong, A., (2017), Entrepreneurship index 17: Getting innovation before entrepreneurship increases successful rate, Macao Daily, August 15, 2017. (A-10, column article)(in Chinese)
  9. Liu, M. (2017), Expanding product category and teaching capacity decently, Macao Daily, August 14, 2017. (A-10, case comments)(in Chinese)
  10. Liu, M. (2017), Building brand helps to revenue increase and long-term development, Macao Daily, August 7, 2017. (A-10, case comments)(in Chinese)
  11. Cheong, A., Liu, M. (2017), Entrepreneurship index 16: Advantages and challenges serial entrepreneurs, Macao Daily, August 1, 2017. (A-10, column article)(in Chinese)
  12. Liu, M. (2017), Collaborating with celebrity to build brand image, Macao Daily, July 31, 2017. (A-10, case comments)(in Chinese)
  13. Liu, M. (2017), Multi-brand strategy helps to expansion, Macao Daily, July 30, 2017. (A-11, column article)(in Chinese)
  14. Liu, M. (2017), Promoting more about convenience and added value for market expansion, Macao Daily, July 24, 2017. (A-10, case comments)(in Chinese)
  15. Liu, M. (2017), Promoting differentiated and high quality products helps to market expansion, Macao Daily, July 17, 2017. (A-10, case comments)(in Chinese)
  16. Liu, M. (2017), Advance development strategies for department stores, Macao Daily, July 16, 2017. (A-10, column article)(in Chinese)
  17. Liu, M. (2017), Expanding markets for revenue growth, Macao Daily, July 10, 2017. (A-10, case comments)(in Chinese)
  18. Liu, M. (2017), Differentiation creates larger market, Macao Daily, July 3, 2017. (A-10, case comments)(in Chinese)
  19. Liu, M. (2017), Differentiation: The first step to open your own cafe, Macao Daily, July 2, 2017. (A-10, column article)(in Chinese)
  20. Liu, M. (2017), Entrepreneurship in Macau is heading to opportunity oriented way, Macao Daily, June 29, 2017. (A-10, project comments)(in Chinese)
  21. Liu, M. (2017), Empathizing convenience and added value, Macao Daily, June 26, 2017. (A-10, case comments)(in Chinese)
  22. Liu, M. (2017), Empathizing customer experience and enhancing business market, Macao Daily, June 19, 2017. (A-10, case comments)(in Chinese)
  23. Liu, M., Cheong, A. (2017), Entrepreneurship index 15: Online To Offline expansion enhances sales, Macao Daily, June 13, 2017. (A-10, column article)(in Chinese)
  24. Liu, M. (2017), Maintaining unique selling proposition (USP) to expand decently, Macao Daily, June 12, 2017. (A-10, case comments)(in Chinese)
  25. Liu, M. (2017), Keeping advantage to expand gradually, Macao Daily, June 5, 2017. (A-10, case comments)(in Chinese)
  26. Liu, M. (2017), Enhancing promotion and global expansion after stable revenue flow, Macao Daily, May 29, 2017. (A-10, case comments)(in Chinese)
  27. Liu, M. (2017), Re-positioning and adjusting business operation, Macao Daily, May 22, 2017. (A-10, case comments)(in Chinese)
  28. Liu, M.(2017), Using country of origin (COO) effect to help local brands in Macau, Macao Daily, May 21, 2017. (A-11, Column article)(in Chinese)
  29. Liu, M. (2017), Adjusting operation to increase business capacity, Macao Daily, May 15, 2017. (A-10, case comments)(in Chinese)
  30. Liu, M., Cheong, A. (2017), Entrepreneurship index 14: Objective data reflects reality better than subjective perception, Macao Daily, May 10, 2017. (A-10, column article)(in Chinese)
  31. Liu, M. (2017), Market development helps to revenue increase, Macao Daily, May 8, 2017. (A-10, case comments)(in Chinese)
  32. Liu, M.(2017), Online innovative business model gains new opportunities, Macao Daily, May 7, 2017. (A-11, Column article)(in Chinese)
  33. Liu, M. (2017), Finding right market position first then promote the brand, Macao Daily, May 1, 2017. (A-10, case comments)(in Chinese)
  34. Liu, M. (2017), Using country of origin effect to enhance Macau local brands, Macao New Vision, 20 (May), 14-19. (in Chinese)
  35. Liu, M. (2017), Developing new market and new product enhances sales, Macao Daily, April 24, 2017. (A-10, case comments)(in Chinese)
  36. Liu, M.(2017), Great employer branding helps to attract, keep, and educate local HR talent, Macao Daily, April 23, 2017. (A-11, Column article)(in Chinese)
  37. Liu, M. (2017), Seeking for overseas distribution channels to increase sales, Macao Daily, April 17, 2017. (A-10, case comments)(in Chinese)
  38. Liu, M., Cheong, A. (2017), Entrepreneurship index 13: Entrepreneurship index from different countries have different focuses and universal common concerns, Macao Daily, April 11, 2017. (A-10, column article)(in Chinese)
  39. Liu, M. (2017), Introducing unique product/service or exclusive business model, Macao Daily, April 10, 2017. (A-10, case comments)(in Chinese)
  40. Liu, M. (2017), Improving marketing mix to increase revenue, Macao Daily, April 3, 2017. (A-10, case comments)(in Chinese)
  41. Liu, M. (2017), Focusing on middle to high end business markets, Macao Daily, March 27, 2017. (A-10, case comments)(in Chinese)
  42. Liu, M. (2017), Emphasizing on added value to keep existing customers and to attract new customers, Macao Daily, March 20, 2017. (A-10, case comments)(in Chinese)
  43. Liu, M. (2017), Decreasing cost by lower rental and enlarging service scope, Macao Daily, March 13, 2017. (A-10, case comments)(in Chinese)
  44. Liu, M. (2017), Seasonal variation of Macau entrepreneurship index falls in reasonable range, Macao Daily, March 7, 2017. (A-10, comments)(in Chinese)
  45. Liu, M. (2017), Adjusting business model for long-term development, Macao Daily, March 6, 2017. (A-10, case comments)(in Chinese)
  46. Liu, M. (2017), Improving marketing mix for revenue generation, Macao Daily, February 27, 2017. (A-10, case comments)(in Chinese)
  47. Liu, M. (2017), Unmanned aerial vehicles: Focusing on business-to-business market first, Macao Daily, February 20, 2017. (A-10, case comments)(in Chinese)
  48. Liu, M. (2017), Apply product-market expansion grid to increase revenue, Macao Daily, February 13, 2017. (A-10, case comments)(in Chinese)
  49. Cheong, A., Liu, M. (2017), Entrepreneurship index 12: How to effectively use Macau Entrepreneurship Index internet platform, Macao Daily, February 8, 2017. (A-11, column article)
  50. Liu, M. (2017), Middle to high end limited offering makes difference, Macao Daily, February 6, 2017. (A-10, case comments)(in Chinese)
  51. Cheong, A., Liu, M. (2017), Entrepreneurship index 11: Macau Entrepreneurship Index internet platform is available online now, Macao Daily, February 1, 2017. (A-11, column article)(in Chinese)
  52. Liu, M. (2017), Precise positioning: balancing between reality and dream, Macao Daily, January 30, 2017. (A-10, case comments)(in Chinese)
  53. Liu, M., Cheong, A. (2017), Entrepreneurship index 10: Improving competitiveness Governmental policies helps start-ups’ initial development, Macao Daily, January 26, 2017. (A-10, column article)(in Chinese)
  54. Liu, M. (2017), Developing new customers for increasing revenue, Macao Daily, January 23, 2017. (A-10, case comments)(in Chinese)
  55. Liu, M., Cheong, A. (2017), Entrepreneurship index 9: Improving self-awareness helps to entrepreneurship decision-making success, Macao Daily, January 20, 2017. (A-10, column article)(in Chinese)
  56. Liu, M. (2017), Mini beauty salon emphasizes on excellent and considerate service, Macao Daily, January 16, 2017. (A-10, case comments)(in Chinese)
  57. Liu, M. (2017), Depending on professionals to involve animation industrial chain in mainland China, Macao Daily, January 9, 2017. (A-10, case comments)(in Chinese)
  58. Liu, M. (2017), Improving promotion and online sales, Macao Daily, January 2, 2017. (A-10, case comments)(in Chinese)
  59. Liu, M. (2016), Enhancing online sales to further market development, Macao Daily, December 26, 2016. (A-10, case comments)(in Chinese)
  60. Liu, M. (2016), Thinking about new business model and new market, Macao Daily, December 19, 2016. (A-10, case comments)(in Chinese)
  61. Liu, M. (2016), Leveraging professional market to expand to mass market, Macao Daily, December 12, 2016. (A-10, case comments)(in Chinese)
  62. Liu, M. (2016), Balancing mission and reality to clarify market position, Macao Daily, December 5, 2016. (A-10, case comments)(in Chinese)
  63. Liu, M. (2016), Developing business with beneficial policies and franchise opportunities, Macao Daily, November 28, 2016. (A-10, case comments)(in Chinese)
  64. Liu, M., Cheong, A. (2016), Entrepreneurship index 8: Improving competitiveness with help from governmental policies, Macao Daily, November 22, 2016. (A-10, column article)(in Chinese)
  65. Liu, M. (2016), Diversifying customer bases through decent product mix, Macao Daily, November 21, 2016. (A-10, case comments)(in Chinese)
  66. Liu, M. (2016), KSFs analysis of department stores in global context and suggestions to Macau department store, Macao New Vision, 19 (Nov.), 17-25. (in Chinese)
  67. Chiu, J., Liu, M. (2016), Animation industry development in Taiwan: Example and inspiration to Macau cultural and creativity industry, Macao New Vision,19 (Nov.), 43-51. (in Chinese)
  68. Liu, M. (2016), Optimizing operational process and building strategic alliance, Macao Daily, November 14, 2016. (A-10, case comments)(in Chinese)
  69. Liu, M. (2016), Adjusting price and exploring new markets for revenue increase, Macao Daily, November 7, 2016. (A-10, case comments)(in Chinese)
  70. Liu, M. (2016), Introducing brand management with original advantage and features, Macao Daily, October 31, 2016. (A-10, case comments)(in Chinese)
  71. Cheong, A., Liu, M. (2016), Entrepreneurship index 7: How do newly established SMEs in Macau become more influential, Macao Daily, October 25, 2016. (A-10, column article)(in Chinese)
  72. Liu, M. (2016), Setting unified price range in contract to avoid internal competition, Macao Daily, October 24, 2016. (A-10, case comments)(in Chinese)
  73. Liu, M. (2016), Improving brand positioning for better expansion, Macao Daily, October 17, 2016. (A-11, case comments)(in Chinese)
  74. Liu, M. (2016), Changing store image and attracting high end business clients, Macao Daily, October 10, 2016. (A-10, case comments)(in Chinese)
  75. Liu, M. (2016), Focusing on branding first then expanding markets for more revenue, Macao Daily, October 3, 2016. (A-10, case comments)(in Chinese)
  76. Liu, M. (2016), Applying country-of-origin effect to enhance branding, Macao Daily, September 26, 2016. (A-10, case comments)(in Chinese)
  77. Liu, M. (2016), Introducing unique products to attract customers’ purchase, Macao Daily, September 19, 2016. (A-10, case comments)(in Chinese)
  78. Liu, M. (2016), Invited talk: The development of local SMEs procurement program. Interviewed by Talent Talk (澳門人才講壇), broadcast by Macau Cable TV, September 17, 2016. (https://www.youtube.com/watch?v=iZM91oQtEyw) (in Chinese)
  79. Liu, M. (2016), Developing frequent visitors for branding is the first priority, Macao Daily, September 12, 2016. (A-10, case comments)(in Chinese)
  80. Liu, M. (2016), Improving online marketing would be an alternative of establishing new store, Macao Daily, September 5, 2016. (A-10, case comments)(in Chinese)
  81. Liu, M. (2016), Applying reservation system to win middle to high end customers in mainland China, Macao Daily, August 29, 2016. (A-10, case comments)(in Chinese)
  82. Liu, M. (2016), Enhancing human resource and product portfolio to enter catering market, Macao Daily, August 22, 2016. (A-10, case comments)(in Chinese)
  83. Liu, M. (2016), Expanding customer base and considering new product introduction, Macao Daily, August 15, 2016. (A-10, case comments)(in Chinese)
  84. Liu, M. (2016), Following the trend when operating a specific e-commerce, Macao Daily, August 8, 2016. (A-10, case comments)(in Chinese)
  85. Liu, M., Cheong, A. (2016), Entrepreneurship index 6: Major industries and distribution of entrepreneurship in Macau, Macao Daily, August 4, 2016. (A-10, column article)(in Chinese)
  86. Liu, M. (2016), Putting business clients in first priority with different sale plans, Macao Daily, August 1, 2016. (A-10, case comments)(in Chinese)
  87. Cheong, A., Liu, M. (2016), Entrepreneurship index 5: Most young and middle aged entrepreneurs are opportunity-motivated, Macao Daily, July 28, 2016. (A-10, column article)(in Chinese)
  88. Liu, M. (2016), Positioning correctly for target customers, Macao Daily, July 25, 2016. (A-10, case comments)(in Chinese)
  89. Liu, M., Cheong, A. (2016), Entrepreneurship index 4: Important self-evaluation principles before entrepreneurship, Macao Daily, July 20, 2016. (A-10, column article)(in Chinese)
  90. Liu, M. (2016), Increasing sales gross profit by offering unique design, Macao Daily, July 18, 2016. (A-10, case comments)(in Chinese)
  91. Cheong, A., Liu, M. (2016), Entrepreneurship index 3: The composition and measurement of entrepreneurship index, Macao Daily, July 14, 2016. (A-10, column article)(in Chinese)
  92. Liu, M. (2016), Differentiated pricing develops new customers, Macao Daily, July 11, 2016. (A-10, case comments)(in Chinese)
  93. Liu, M., Cheong, A. (2016), Entrepreneurship index 2: Entrepreneurship index helps governmental policymaking, Macao Daily, July 8, 2016. (A-10, column article)(in Chinese)
  94. Cheong, A., Liu, M.(2016), Entrepreneurship index 1: What is entrepreneurship index and its major evaluation systems, Macao Daily, July 5, 2016. (A-10, column article)(in Chinese)
  95. Liu, M. (2016), Catching the timing and improving business market promotion, Macao Daily, July 4, 2016. (A-10, case comments)(in Chinese)
  96. Liu, M. (2016), Diversifying business and promoting more to increase revenue, Macao Daily, June 27, 2016. (A-10, case comments)(in Chinese)
  97. Liu, M. (2016), Confirming business theme and features to attract target customers, Macao Daily, June 20, 2016. (A-10, case comments)(in Chinese)
  98. Liu, M. (2016), Targeting on right segments with decent market position, Macao Daily, June 13, 2016. (A-10, case comments)(in Chinese)
  99. Liu, M. (2016), Increasing added value through professional and award-winning image, Macao Daily, June 6, 2016. (A-10, case comments)(in Chinese)
  100. Liu, M. (2016), Expanding appropriately at the right time, Macao Daily, May 30, 2016. (A-10, case comments)(in Chinese)
  101. Liu, M. (2016), Making differentiation outstanding so customers can recognize, Macao Daily, May 23, 2016. (A-10, case comments)(in Chinese)
  102. Liu, M. (2016), Targeting right market segments and introducing featured products, Macao Daily, May 16, 2016. (A-10, case comments)(in Chinese)
  103. Liu, M. (2016), Adjusting business model to increase revenue and decrease cost, Macao Daily, May 9, 2016. (A-10, case comments)(in Chinese)
  104. Liu, M. (2016), Becoming more professional to win consumers’ recognition, Macao Daily, May 2, 2016. (A-10, case comments)(in Chinese)
  105. Liu, M. (2016), Sports tourism and city marketing: An example in Macau, Macao New Vision (May), 18, 13-18. (in Chinese)
  106. Chiu, J., Liu, M. (2016), Building intellectual property rights about Sino-Japanese War together with bilateral cooperation: Industrial inspiration to Macau, Macao New Vision, 18 (May), 45-51. (in Chinese)
  107. Liu, M. (2016), Establishing consumer preference, Macao Daily, April 25, 2016. (A-10, case comments)(in Chinese)
  108. Liu, M. (2016), Maintaining high quality to keep existing customers and waiting for word-of-mouth effect to attract new customers, Macao Daily, April 18, 2016. (A-10, case comments)(in Chinese)
  109. Liu, M. (2016), Expanding to franchise business after stable development of first store, Macao Daily, April 11, 2016. (A-10, case comments)(in Chinese)
  110. Liu, M. (2016), Focusing on business clients and high-end families first, Macao Daily, April 4, 2016. (A-10, case comments)(in Chinese)
  111. Liu, M. (2016), Cooperating with others to enrich brand equality, Macao Daily, March 28, 2016. (A-10, case comments)(in Chinese)
  112. Liu, M. (2016), Adjusting business: keep the best and give up the under-performed one, Macao Daily, March 21, 2016. (A-10, case comments)(in Chinese)
  113. Liu, M. (2016), Invited talk: Are you really ready starting your own business? Speech in General Education Talk, organized by CTLE, University of Macau. March 17, 2016. (https://vimeo.com/161011030) (in Chinese)
  114. Liu, M. (2016), Entrepreneurship: Starting your business with your expertise and do it after carefully evaluation, Macao Daily, March 14, 2016. (A-10, case comments)(in Chinese)
  115. Liu, M. (2016), A new brand needs to empathize on differentiation, Macao Daily, March 7, 2016. (A-10, case comments)(in Chinese)
  116. Liu, M. (2016), Strengthening brand and upgrading product portfolio, Macao Daily, February 29, 2016. (A-10, case comments)(in Chinese)
  117. Liu, M. (2016), Maintaining current business model and improving promotion, Macao Daily, February 22, 2016. (A-10, case comments)(in Chinese)
  118. Liu, M. (2016), Focusing on developing business market, Macao Daily, February 15, 2016. (A-10, case comments)(in Chinese)
  119. Liu, M. (2016), Re-positioning brand first, considering expansion carefully, Macao Daily, February 8, 2016. (A-10, case comments)(in Chinese)
  120. Liu, M. (2016), Increasing capacity with minor operational adjustment, Macao Daily, February 1, 2016. (A-10, case comments)(in Chinese)
  121. Liu, M. (2016), Modifying marketing strategies base on consumer habits, Macao Daily, January 25, 2016. (A-10, case comments)(in Chinese)
  122. Liu, M. (2016), Establishing high-end market position by winning awards, Macao Daily, January 18, 2016. (A-10, case comments)(in Chinese)
  123. Liu, M. (2016), Promoting brand to establish professional image, Macao Daily, January 11, 2016. (A-10, case comments)(in Chinese)
  124. Liu, M. (2016), Corporate with educational institutes for more influence, Macao Daily, January 4, 2016. (A-10, case comments)(in Chinese)
  125. Liu, M. (2015), Establishing a complex for cultural and creative industries, Macao Daily, December 28, 2015. (A-10, case comments)(in Chinese)
  126. Liu, M. (2015), Differentiation makes corporate competitiveness outstanding, Macao Daily, December 21, 2015. (A-10, case comments)(in Chinese)
  127. Liu, M. (2015), Re-positioning for better development, Macao Daily, December 14, 2015. (A-10, case comments)(in Chinese)
  128. Liu, M. (2015), Expansion through franchising to increase brand awareness, Macao Daily, December 7, 2015. (A-10, case comments)(in Chinese)
  129. Loi, E. H., Liu, M.(2015), Challenges and opportunities of gambling industry for next 10 years, Macao Daily, December 6, 2015.(A-11, Column article)(in Chinese)
  130. Liu, M. (2015), Improving promotion to expand new markets, Macao Daily, November 30, 2015. (A-10, case comments)(in Chinese)
  131. Liu, M. (2015), Keep ‘high price-performance ratio’ strategy for business expansion, Macao Daily, November 23, 2015. (A-10, case comments)(in Chinese)
  132. Liu, M. (2015), Exploring business clients and adjusting price, Macao Daily, November 16, 2015. (A-10, case comments)(in Chinese)
  133. Liu, M. (2015), Keep promoting high quality products enhances branding, Macao Daily, November 9, 2015. (A-10, case comments)(in Chinese)
  134. Liu, M. (2015), Added product/service enhances revenue, Macao Daily, November 2, 2015. (A-10, case comments)(in Chinese)
  135. Liu, M. (2015), Intellectual property protection in Macau and Hong Kong in a digital marketing area, Macao New Vision, 17 (Nov.), 18-24. (in Chinese).
  136. Liu, M. (2015), Cooperating with local associations to accumulate customer and revenue, Macao Daily, October 26, 2015. (A-10, case comments)(in Chinese)
  137. Liu, M. (2015), Adding service to attract customer visits on weekdays, Macao Daily, October 19, 2015. (A-10, case comments)(in Chinese)
  138. Liu, M. (2015), Maintaining key success factors for market expansion, Macao Daily, October 12, 2015. (A-10, case comments)(in Chinese)
  139. Liu, M. (2015), Introducing promotion deals in economic recession, Macao Daily, October 5, 2015. (A-10, case comments)(in Chinese)
  140. Liu, M. (2015), Developing in stable pace in economic recession, Macao Daily, September 28, 2015. (A-10, case comments)(in Chinese)
  141. Liu, M. (2015), Expanding of the scale moderately and improving publicity, Macao Daily, September 21, 2015. (A-10, case comments)(in Chinese)
  142. Liu, M. (2015), Maintaining high quality product and expanding carefully, Macao Daily, September 14, 2015. (A-10, case comments)(in Chinese)
  143. Liu, M. (2015), Increase professional image and awareness, Macao Daily, September 7, 2015. (A-10, case comments)(in Chinese)
  144. Liu, M. (2015), Marketing strategy (“VICKY”) for luxury fashion products in recession, Macao Daily, September 6, 2015.(A-11, Column article)(in Chinese)
  145. Liu, M. (2015), Cooperating with mature partners, Macao Daily, August 31, 2015. (A-10, case comments)(in Chinese)
  146. Liu, M. (2015), Promoting service with professional image is the key, Macao Daily, August 24, 2015. (A-10, case comments)(in Chinese)
  147. Liu, M. (2015), Applying case method in marketing education, Macao Daily, August 23, 2015.(A-11, Column article)(in Chinese)
  148. Liu, M. (2015), Empathizing added value through brand alliance, Macao Daily, August 17, 2015. (A-10, case comments)(in Chinese)
  149. Liu, M. (2015), Strengthening promotion to increase recognition, Macao Daily, August 10, 2015. (A-10, case comments)(in Chinese)
  150. Liu, M. (2015), O2O marketing is getting popular, Macao Daily, August 9, 2015.(A-11, Column article)(in Chinese)
  151. Liu, M. (2015), Insisting marketing differentiation and unique selling proposition, Macao Daily, August 3, 2015. (A-10, case comments)(in Chinese)
  152. Liu, M. (2015), Increasing revenue by utilizing space or up-scaling business, Macao Daily, July 27, 2015. (A-10, case comments)(in Chinese)
  153. Liu, M. (2015), Expanding business and seeking talents outside local market, Macao Daily, July 20, 2015. (A-10, case comments)(in Chinese)
  154. Liu, M. (2015), Enhancing business development and mass promotion, Macao Daily, July 13, 2015. (A-10, case comments)(in Chinese)
  155. Liu, M. (2015), Transforming customers’ waiting time to business, Macao Daily, July 12, 2015.(A-11, Column article)(in Chinese)
  156. Liu, M. (2015), Cooperating with associations with motivation-related themes, Macao Daily, July 6, 2015. (A-10, case comments)(in Chinese)
  157. Liu, M. (2015), Enhancing horizontal alliances to increase awareness, Macao Daily, June 29, 2015. (A-10, case comments)(in Chinese)
  158. Liu, M. (2015), Developing marketing mix and expanding to adult educational market, Macao Daily, June 22, 2015. (A-10, case comments)(in Chinese)
  159. Liu, M. (2015), Establishing a しんやしょくどう-styled food stand, Macao Daily, June 15, 2015. (A-10, case comments)(in Chinese)
  160. Liu, M. (2015), Considerate conducts make service quality excellent, Macao Daily, June 14, 2015.(A-11, Column article)(in Chinese)
  161. Liu, M. (2015), Expanding business capacity appropriately, Macao Daily, June 8, 2015. (A-10, case comments)(in Chinese)
  162. Liu, M. (2015), Carefully evaluating market potential before expanding, Macao Daily, June 1, 2015. (A-10, case comments)(in Chinese)
  163. Liu, M. (2015), Excellent service failure recovery also creates customer satisfaction, Macao Daily, May 31, 2015.(A-11, Column article)(in Chinese)
  164. Liu, M. (2015), Establishing brand with organic concept, Macao Daily, May 25, 2015.(A-10, case comments)(in Chinese)
  165. Liu, M. (2015), Keeping delivering excellent service to increase sales, Macao Daily, May 18, 2015.(A-10, case comments)(in Chinese)
  166. Liu, M. (2015), Making unique features outstanding and adjusting revenue-cost structure, Macao Daily, May 11, 2015.(A-10, case comments)(in Chinese)
  167. Liu, M. (2015), Invited talk: Marketing development and education in Macau. Interviewed by Talent Talk (澳門人才講壇), broadcast by Macau Cable TV, May 8, 2015. (https://www.youtube.com/watch?v=mmuYyPsQfvg) (in Chinese)
  168. Liu, M. (2015), Creating economy of scale by expanding market, Macao Daily, May 4, 2015.(A-10, case comments)(in Chinese)
  169. Liu, M. (2015), Developing by following product/market expansion grid, Macao Daily, April 27, 2015. (A-10, case comments)(in Chinese)
  170. Liu, M. (2015), Conducting different marketing strategies for high/low season, Macao Daily, April 20, 2015. (A-10, case comments)(in Chinese)
  171. Liu, M. (2015), Attracting customer with clear positioning, Macao Daily, April 13, 2015. (A-10, case comments)(in Chinese)
  172. Liu, M. (2015), Expanding sales points and offering diversified payment methods, Macao Daily, April 6, 2015. (A-10, case comments)(in Chinese)
  173. Liu, M. (2015), Attracting young and business clients with promotion, Macao Daily, March 30, 2015. (A-10, case comments)(in Chinese)
  174. Liu, M. (2015), Repositioning by adjusting product lines, Macao Daily, March 23, 2015. (A-10, case comments)(in Chinese)
  175. Liu, M. (2015), Providing excellent service for building brand, Macao Daily, March 16, 2015. (A-10, case comments)(in Chinese)
  176. Liu, M. (2015), Enhance first-mover advantage and increase capacity, Macao Daily, March 9, 2015. (A-10, case comments)(in Chinese)
  177. Liu, M. (2015), Increasing sales by leveraging word-of-mouth and celebrity endorsement, Macao Daily, March 2, 2015. (A-10, case comments)(in Chinese)
  178. Liu, M. (2015), Maintaining advantage, avoiding potential risk, Macao Daily, February 23, 2015. (A-10, case comments)(in Chinese)
  179. Liu, M. (2015), Expanding steadily by accumulating customer, Macao Daily, February 16, 2015. (A-10, case comments)(in Chinese)
  180. Liu, M. (2015), Pull and push sales promotion strategies (2), Macao Daily, February 15, 2015. (A-11, Column article)(in Chinese)
  181. Liu, M. (2015), Developing new products and expanding new markets, Macao Daily, February 9, 2015. (A-10, case comments)(in Chinese)
  182. Liu, M. (2015), Continuing cultural course when it enhances sales, Macao Daily, February 2, 2015. (A-10, case comments)(in Chinese)
  183. Liu, M. (2015), Keeping unique selling proposition and conducting brand extension, Macao Daily, January 26, 2015. (A-10, case comments)(in Chinese)
  184. Liu, M. (2015), Professional marketers need recognition from market more than official accreditation, Macao Daily, January 25, 2015.(A-11, Column article)(in Chinese)
  185. Liu, M. (2015), Properly adjusting selling model and focusing online sales, Macao Daily, January 19, 2015. (A-10, case comments)(in Chinese)
  186. Liu, M. (2015), Insisting original taste to win customer support, Macao Daily, January 12, 2015. (A-10, case comments)(in Chinese)
  187. Liu, M. (2015), Improving intellectual property protection to help industry diversification, Macao Daily, January 11, 2015.(A-11, Column article)(in Chinese)
  188. Liu, M. (2015), Introducing exclusive products and developing new customers, Macao Daily, January 5, 2015.(A-10, case comments)(in Chinese)
  189. Liu, M. (2014), Adjusting marketing mix to increase profit, Macao Daily, December 29, 2014.(A-10, case comments)(in Chinese)
  190. Liu, M. (2014), Cultural & Creative Industries: Combining with market need for sustainable development, Macao Daily, December 22, 2014.(A-10, case comments)(in Chinese)
  191. Liu, M. (2014), Keeping fashion taste for long term development, Macao Daily, December 15, 2014.(A-10, case comments)(in Chinese)
  192. Liu, M. (2014), Taking policy advantage to help SMEs to expand, Macao Daily, December 8, 2014.(A-10, case comments)(in Chinese)
  193. Liu, M. (2014), Beware cost control and quality content, Macao Daily, December 1, 2014.(A-10, case comments)(in Chinese)
  194. Liu, M. (2014), Using first-mover advantages to create market value, Macao Daily, November 24, 2014.(A-10, case comments)(in Chinese)
  195. Liu, M. (2014), Implementing focus strategy shapes professional image, Macao Daily, November 17, 2014.(A-10, case comments)(in Chinese)
  196. Liu, M. (2014), Reasonable expansion creates economy of scale , Macao Daily, November 10, 2014.(A-10, case comments)(in Chinese)
  197. Liu, M. (2014), Making professional characteristics outstanding to win customers, Macao Daily, November 3, 2014.(A-10, case comments)(in Chinese)
  198. Liu, M. (2014), Professional marketer certification issue in Macau, Macao New Vision, 15 (Nov.), 15-20. (in Chinese).
  199. Liu, M. (2014), Excellent internal marketing keeps employees, Macao Daily, October 27, 2014.(A-10, case comments)(in Chinese)
  200. Liu, M. (2014), Differentiated marketing strategies to different consumer segments, Macao Daily, October 20, 2014.(A-10, case comments)(in Chinese)
  201. Liu, M. (2014), Complex operation model with unique selling proposition works, Macao Daily, October 13, 2014.(A-10, case comments)(in Chinese)
  202. Liu, M. (2014), Providing high quality and exclusive product to win customer, Macao Daily, October 6, 2014.(A-10, case comments)(in Chinese)
  203. Liu, M. (2014), Pull and push sales promotion strategies, Macao Daily, October 5, 2014.(A-11, Column article)(in Chinese)
  204. Liu, M. (2014), Product diversification with quality standardization, Macao Daily, September 29, 2014.(A-10, case comments)(in Chinese)
  205. Liu, M. (2014), Improving public transportation quality to build city brand image, Macao Daily, September 28, 2014.(A-11, Column article)(in Chinese)
  206. Liu, M. (2014), Promoting concept and product simultaneously, Macao Daily, September 22, 2014.(A-10, case comments)(in Chinese)
  207. Liu, M. (2014), Enhancing promotion and multichannel distribution, Macao Daily, September 15, 2014.(A-10, case comments)(in Chinese)
  208. Liu, M. (2014), Learning from industrial successful players and investing on branding, Macao Daily, September 8, 2014.(A-10, case comments)(in Chinese)
  209. Liu, M. (2014), Knowing expectation disconfirmation for enhancing customer satisfaction, Macao Daily, September 7, 2014.(A-11, Column article)(in Chinese)
  210. Liu, M. (2014), International market first, local market second, Macao Daily, September 1, 2014.(A-10, case comments)(in Chinese)
  211. Liu, M. (2014), Leveraging brand value for market expansion, Macao Daily, August 25, 2014.(A-10, case comments)(in Chinese)
  212. Liu, M. (2014), Rethinking unique selling proposition to find new customers , Macao Daily, August 18, 2014.(A-10, case comments)(in Chinese)
  213. Liu, M. (2014), Government can learn marketing to promote policy, Macao Daily, August 17, 2014.(A-11, Column article)(in Chinese)
  214. Liu, M. (2014), Focusing on value added niche market by creating differentiation, Macao Daily, August 11, 2014.(A-10, case comments)(in Chinese)
  215. Liu, M. (2014), Price adjusting and value-added branding, Macao Daily, August 4, 2014.(A-10, case comments)(in Chinese)
  216. Liu, M. (2014), SMEs are the hardcore supporting forces in Macau, Macao Daily, August 3, 2014.(A-11, Column article)(in Chinese)
  217. Liu, M. (2014), Promoting business through entertainment and experience approaches, Macao Daily, July 28, 2014.(A-10, case comments)(in Chinese)
  218. Liu, M. (2014), Leveraging added value to promote business, Macao Daily, July 21, 2014.(A-10, case comments)(in Chinese)
  219. Liu, M. (2014), Establishing brand awareness helps revenue generation, Macao Daily, July 14, 2014.(A-10, case comments)(in Chinese)
  220. Liu, M. (2014), Social marketing: A great way for corporate sustainable development, Macao Daily, July 13, 2014.(A-11, Column article)(in Chinese)
  221. Liu, M. (2014), Building brand with product innovation and promotion, Macao Daily, July 7, 2014.(A-10, case comments)(in Chinese)
  222. Liu, M. (2014), Building consumer preference, Macao Daily, June 30, 2014.(A-10, case comments)(in Chinese)
  223. Liu, M. (2014), Buzz marketing: leveraging interpersonal communication, Macao Daily, June 29, 2014.(A-11, Column article)(in Chinese)
  224. Liu, M. (2014), Decreasing cost by building strategic partnership, Macao Daily, June 23, 2014.(A-10, case comments)(in Chinese)
  225. Liu, M. (2014), Promoting leisure skiing experience, Macao Daily, June 16, 2014.(A-10, case comments)(in Chinese)
  226. Liu, M. (2014), Cooperating with industry players for market expansion, Macao Daily, June 9, 2014.(A-10, case comments)(in Chinese)
  227. Liu, M. (2014), Enhancing business to business marketing for expansion, Macao Daily, June 2, 2014.(A-10, case comments)(in Chinese)
  228. Liu, M. (2014), Consumer attitude influences purchase behavior, Macao Daily, June 1, 2014.(A-11, Column article)(in Chinese)
  229. Liu, M. (2014), Increasing revenue by expanding markets and products, Macao Daily, May 26, 2014.(A-10, case comments)(in Chinese)
  230. Liu, M. (2014), Enhancing profitability by increasing revenues and cutting costs through channel strategy, Macao Daily, May 19, 2014.(A-10, case comments)(in Chinese)
  231. Liu, M. (2014), Hungry marketing, Macao Daily, May 18, 2014.(A-11, Column article)(in Chinese)
  232. Liu, M. (2014), Conducting buzz marketing enhances customer base; involving business agent business increases revenue, Macao Daily, May 12, 2014.(A-10, case comments)(in Chinese)
  233. Liu, M. (2014), Diversification and price adjustment help increasing revenue, Macao Daily, May 5, 2014.(A-10, case comments)(in Chinese)
  234. Liu, M. (2014), Internal marketing, Macao Daily, May 4, 2014.(A-11, Column article)(in Chinese)
  235. Liu, M. (2014), Should internet shops develop physical stores? Macao Daily, April 28, 2014.(A-10, case comments)(in Chinese)
  236. Liu, M. (2014), Promoting business culture and selling product, Macao Daily, April 21, 2014.(A-10, case comments)(in Chinese)
  237. Liu, M. (2014), Re-purposing of unused space and developing culinary school, Macao Daily, April 14, 2014.(A-10, case comments)(in Chinese)
  238. Liu, M. (2014), Choosing right direction before branding, Macao Daily, April 7, 2014.(A-10, case comments)(in Chinese)
  239. Liu, M. (2014), Marketing: Making selling unnecessary, Macao Daily, April 6, 2014.(A-11, Column article)(in Chinese)
  240. Liu, M. (2014), Building strategic alliance and co-branding and help promotion, Macao Daily, March 31, 2014.(A-10, case comments)(in Chinese)
  241. Liu, M. (2014), Customization and marketing strategy modification, Macao Daily, March 24, 2014.(A-10, case comments)(in Chinese)
  242. Liu, M. (2014), Decreasing inventory, increasing convergence rate, introducing group buying, Macao Daily, March 17, 2014.(A-10, case comments)(in Chinese)
  243. Liu, M. (2014), Implementing customer loyalty program increases repurchase, Macao Daily, March 10, 2014.(A-10, case comments)(in Chinese)
  244. Liu, M. (2014), Conducting market survey before starting business, Macao Daily, March 6, 2014.(A-10, case comments)(in Chinese)
  245. Liu, M. (2014), Embedding customer experience into your value added product, Macao Daily, March 3, 2014.(A-11, Column article)(in Chinese)
  246. Liu, M. (2014), Creating customer satisfaction by improving service quality, Macao Daily, January 26, 2014.(A-11, Column article)(in Chinese)
  247. Liu, M. (2014), Macroscopic factors affecting buying behavior, Macao Daily, January 12, 2014.(A-11, Column article)(in Chinese)
  248. Liu, M. (2013), International marketing: Expanding global market, Macao Daily, December 29, 2013.(A-11, Column article)(in Chinese)
  249. Liu, M. (2013), Setting pricing strategy base on brand position, Macao Daily, December 15, 2013.(A-11, Column article)(in Chinese)
  250. Liu, M. (2013), Branding: The magic and strategies, Macao Daily, November 3, 2013.(A-11, Column article)(in Chinese)
  251. Liu, M. (2013), New product development (NPD) helps corporate growth, Macao Daily, October 20, 2013.(A-11, Column article)(in Chinese)
  252. Liu, M. (2013), Marketing your corporate social responsibility (CSR), Macao Daily, October 6, 2013.(A-11, Column article)(in Chinese)
  253. Liu, M. (2013), Retaining customers and creating revenue, Macao Daily, September 22, 2013.(A-11, Column article)(in Chinese)
  254. Liu, M. (2013), Increasing revenue by leveraging customer loyalty program, Macao Daily, August 4, 2013.(A-11, Column article)(in Chinese)
  255. Liu, M. (2013), Marketing essence for SMEs: 4P and 4C, Macao Daily, June 23, 2013.(A-11, Column article)(in Chinese)
  256. Liu, M. (2013), Inspiration: from marketing to political marketing, Macao Daily, April 28, 2013.(A-11, Column article)(in Chinese)
  257. Liu, M. (2013), The key success factors of word-of-mouth marketing online, Macao Daily, April 14, 2013.(A-11, Column article)(in Chinese)
  258. Liu, M. (2013), The internet application on political marketing, Macao Daily, February 3, 2013.(A-11, Column article)(in Chinese)
  259. Liu, M. (2012), Who is the best endorser of hospitality and gaming industries in Macau, Macao Daily, December 9, 2012. (A-11, Column article)(in Chinese)
  260. Liu, M. (2012), Excellent service makes Macau unique, Macao Daily, March 4, 2012. (A-11, Column article)(in Chinese)
  261. Liu, M. (2011), Applying marketing STP in political campaign: Examples from Macau & Taiwan, Macao New Vision, 7 (Nov.), 30-35. (in Chinese)
  262. Liu, M. and Loi, H. (2007), Sustainable development strategies for gaming and tourism industries in Macau, Macao New Vision, 1 (Nov.), 33-38. (in Chinese)
  263. Liu, M., Chiu, J.(2006), The solutions of cross culture conflicts existing in joint venture enterprises, Peking University Business Review(PKUBR), 25, 98-99. (case comments) (in Chinese)
  264. Liu, M. (2005), Endorsers’ charm came from expertise, Business Management Review, 14, 102. (Column article) (in Chinese)

PhD Students

  1. LIU Yongdan, Leon (YB570203), 2016 to present

Master Students

  1. LIAO Qi Jia, Michael (MB745022), academic thesis, 2018 to present
  2. LAM Kun Chio, Way (MB645321), academic thesis, 2018 to present
  3. HUANG Yong, Hyman (MB645062), business project, 2018 to present
  4. WONG Si Weng, Flora (MB545069), academic thesis, 2017 to present
  5. SI Pui Pui, Cecilia (MB545316), academic thesis, 2017 to present
  6. LI Guang Liang, Jason (MB645092), business project, 2017 to present
  7. LEUNG Cheuk Pan, Tony (MB645367), academic thesis, 2018 to present
  8. NG Kai Lam, Kevin (MB546370), business project, 2018 to present
  9. CHEN Shao Jun, Karen (MB645071),academic thesis, 2018 to present
  10. CHANG Kit Peng, Sara (MB545343), academic thesis, 2017 to present
  11. LIU Di, Sunny (MB445072), academic thesis. Complete. (Outstanding Academic Papers by Students, OAPS).
  12. LAM I Kei, Pamela (MB545222), academic thesis. Complete.
  13. WONG Man Han, Michelle (MB244492), academic thesis. Complete.
  14. LEI Ka Man, Karen (MB445141), business project. Complete.
  15. LIN Xiao Qian, Shayla (MB344452), academic thesis. Complete. (Outstanding Academic Papers by Students, OAPS).
  16. CHEN Wen Zhu, Gigi (MB445102), business project. Complete.
  17. LIU Sandra (MB245037), academic thesis. Complete.
  18. ZENG Qing Ya, Tina (MB344431), academic thesis. Complete.
  19. MU Wei Qian, Mandy (MB344310), business project. Complete.
  20. KOK Hei Lam, Melanie (MB345658), academic thesis. Complete.
  21. YAN Li, Eliane (MB244030), academic thesis. Complete.  (Outstanding Academic Papers by Students, OAPS).
  22. LOU Ka Ieng, Karen (MB244021), academic thesis. Complete.
  23. ZHENG Chan Xi, Chancy (MB244332), academic thesis. Complete.
  24. LAO Kin Ngan, Maisie (MB042224), academic thesis. Complete. (Outstanding Academic Papers by Students, OAPS).
  25. CHU Fun Leng, Eunice (MB042375), academic thesis. Complete.
  26. CHAN Weng I, Kelly (MB042206), academic thesis. Complete.
  27. CHANG Kit Keng, Yuki (MA957553), business project. Complete.
  28. ZHAI Shu, Sophia (MA857343), academic thesis. Complete.
  29. ZHAO Ying Ying, Joanne (MA957703), academic thesis. Complete.
  30. HO Hoi Leng, Emily (MB042423), business project. Complete.
  31. SHU Hong, Carol (MA957127), academic thesis. Complete.
  32. XU Ying Ying, Mavis (MA757405), academic thesis. Complete.
  33. WONG San San, Maggie (MA757556), business project. Complete.
  34. TAM Hoi Ian, Iris (MA557067), academic thesis. Complete.
  • Editorial board member, European Journal of Marketing
  • Editorial board member, Journal of Marketing Theory and Practice
  • American Marketing Association
  • Academy of Marketing Science
  • European Marketing Academy
  • Academy of International Business
  • Academy of Management
  • Black belt (1st Dan), World Taekwon-Do Federation
  • ROC Air Force Second Lieutenant
  • Certificate of achievement of flight experience (obtained in Hong Kong)
  • Certificate of basic course of Thai cookery school (obtained in Chiang Mai)
  • Ad Hoc Reviewer of 10+ journals (e.g. Journal of Advertising, Journal of Business Research, Industrial Marketing Management, International Marketing Review, Journal of Business Ethics, Journal of Services Marketing, Journal of Marcomarketing, Asia Pacific Journal of Marketing and Logistics, Service Industries Journal, Tourism Management, Cornell Hospitality Quarterly, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Asia Pacific Journal of Tourism Research, and so on) and about 10 conferences (e.g. AMA, AMS, EMAC, AMS-WMC, ANZMAC, AIB)