University of Macau, Faculty of Business Administration
Prof. Linda Xiaoyun CHEN (陳曉雲)2018-05-21T12:04:33+00:00

Prof. Linda Xiaoyun CHEN

Associate Professor in Management

Faculty of Business Administration
University of Macau, E22
Avenida da Universidade, Taipa, Macau, China

Contact Information

Room: E22-2058
Telephone: (853) 8822-8863
E-mail: xychen
  • Ph.D. in Marketing, School of Business, University of Hong Kong , Hong Kong.
  • Visiting Scholar, Eli Broad Graduate School of Management, Michigan State University, United States
  • Bachelor of Economics, School of Business, Beijing International Studies University, China
  • Associate Professor, Faculty of Business Administration, University of Macau.
  • Assistant Professor, Faculty of Business Administration, University of Macau.
  • Associate Research Fellow, School of Business, Loughborough University
  • Undergraduate Courses
    • Introduction to Business (MGMT100)
    • Principles of Management (MGMT102)
    • Principles of Business Management (MGMT110)
    • Corporate Strategies — China Focus (MGMT468)
    • Contemporary Issues in Strategic Management (MGMT470)
    • Strategic Management (MGMT330 / MGMT317)
  • Organizational Learning and Firm Innovations
  • Strategy in Emerging Markets
  • Managerial networking
  • Entrepreneurship of Chinese Firms
  • Tourism and inequality alleviation: The case of China (MYRG2017-00101-FBA) funded by the Research And Development Office of University of Macau, 2017-2018.
  • The Spatial Pattern on the Efficiency and Competitiveness of China’s Tourism Sector (MYRG2015-00068-FBA) funded by the Research And Development Office of University of Macau, 2015-2016.
  • The Economic Transitions of China and the Global Implications (MYRG005(Y1-L1)-FBA13-LCK), funded by the Research And Development Office of University of Macau, 2013-2014.
  • Inequality, Efficiency and Growth in the Pearl River Delta Region (MYRG004(Y1-L1)-FBA11-LCK), funded by the Research And Development Office of University of Macau, 2011-2012.
  1. Ruan, S., Lai, J. Y. M., Chen, X., Zhang, X. (2016). Deviated Expectation based Classification Method for Stock Price Prediction. Services Transactions on Big Data (STBD), 3(2), 36-46.
  2. Yan, L, Liu, M., Chen, X. & Shi, G. (2016). An Arousal-based Explanation of Affect Dynamics, European Journal of Marketing, 50 (7/8): 1159-1184.
  3. Chen, X., Zou H., Lam L.W. & Liu X. (2016). Psychological Capital and Conflict Management in the Entrepreneur-Venture Capitalist Relationship: The Entrepreneurs’ Perspective. International Small Business Journal, 34(4): 446-467.
  4. Yuan, L. & Chen, X. (Equal contribution) (2015). Managerial Learning and New Product Innovativeness in High-tech Industries: Curvilinear Effect and the Role of Multilevel Institutional Support. Industrial Marketing Management, 50: 51-59.
  5. Ho, S. & Chen. X. (2015), Family Business Succession in Macau, In Chinese Family Business Report on Succession, China Private Enterprises Research Association. (In Chinese)
  6. Chen, X., Chen, X. & Zhou, K.Z. (2014), Strategic Orientation, Foreign Parent Control, and Differentiation Capability Building of International Joint Ventures in an Emerging Market. Journal of International Marketing, 22(3):30-49.
  7. Wu, J. & Chen, X. (2014), Home country institutional environments and foreign expansion of emerging market firms, International Business Review, 23(5):862-872.
  8. Ho, S. & Chen. X. (2013), Corporate Social Responsibility of Family Business in Macau, In Chinese Family Business Report on Corporate Social Responsibility, China Private Enterprises Research Association. (In Chinese)
  9. Bao, Y., Chen, X. & Zhou, K.Z. (2012), External Learning, Market Dynamics, and Radical Innovation: Evidence from China’s High-Tech Firms, Journal of Business Research, 65(8): 1226-1233.
  10. Wu, J. & Chen, X. (2012) “Leaders’ social ties, knowledge acquisition capability, and firm competitive advantage.” Asia Pacific Journal of Management, 29 (2): 331-350.
  11. Chen, X & Wu, J. (2011), Do Different Guanxi Types Affect Capability Building Differently? A Contingency View. Industrial Marketing Management, 40(4): 581-592.
  12. Chen, X., Lam, L.W. & Zou, H. (2011), Antecedents and Performance Consequences of Integrated Brand Management in China: An Exploratory Study, Journal of Global Marketing, 24(2):167-180.
  13. Chen, X., Bao, Y. & Zhou, K.Z. (2010), A contingency view of external learning and radical innovation in Chinese high-tech industry. Academy of Management Best Papers Proceedings, Montreal, Canada.
  14. Zou, H., Chen, X. & Ghauri, P. (2010), Antecedents and Consequences of New Venture Growth Strategy: An Empirical Study in China, Asia Pacific Journal of Management, 27(3):393-421.
  15. Chen, X., Zou, H. & Wang, D.T. (2009), How Do New Ventures Grow? Firm Capabilities, Growth Strategies and Performance, International Journal of Research in Marketing, 26(4):294-303.
  16. He, Z. & Chen, X. (2005), Understanding the Structure of China’s Electronic Market: An Empirical Investigation of Its Consumer Segments, Multinational Business Review, 13(2): 43-61.
  1. Zhang, X., Chen, X. Y., Dong, M. (21/05/2018). Off-line Customer Flow Forecast through Deep Neural Networks. 2018 AMA Global Marketing SIG Conference in Santorini, Greece.
  2. Xiao, Z., Chen, X., Dong, M., Gao, S., Zhou, K. (21/05/2018). Does Institutional Support Cultivate Firm’s Entrepreneurial Orientation in Emerging Economies? 2018 AMA Global Marketing SIG Conference in Santorini, Greece.
  3. Chen, X. Y., Zhou, K. (02/07/2017). IJVs’ Building of Adaptive Capability: The Double Edged Role of Organizational Communication. Proceedings of AIB 2017 Annual Meeting, Dubai, UAE.
  4. Chen, X. Y., Zhou, K. (19/06/2017). Organizational Learning in an Emerging Economy: Effects of Learning Type, Organizational Capabilities, and Inter-Institutional Gaps. 10th Asia Academy of Management Conference 2017 Proceedings. Fukuoka, Japan.
  5. Chen, X. Y., Zhou, K., Wang, M. (23/05/2017). What to Learn and Whom to Learn From? An Empirical Study in an Emerging Economy. Proceedings of EMAC 2017. Groningen, Netherlands.
  6. Chen, X. Y., Qian, F. (12/2016). External Learning and NPI in High-tech Industries: Moderating Role of Implementation Speed and Process Control. 2016 SMS Special Conference Hong Kong. Hong Kong.
  7. Chen, X. Y., Yan, L., Wang, Y., Zhang, X. (05/2016). How Do Supervision and Autonomy Affect Subcontractors’ Commitment? The Moderating Roles of Distributive Justice and Flexibility Norm. EMAC 2016. Oslo, Norway.
  8. Xiao, Z., Dong, C. , Chen, X. Y. (06/2016). Institutional Support and Entrepreneurial Orientation in Emerging Markets: Curvilinear Effects and Multi-facet Institutional Contingencies. 2016 Annual Conference of CIMaR. Xi’an, China.
  9. Chen, X. Y., Yuan, L. (07/08/2015). Managerial learning and product innovativeness: The role of multilevel institutional support. 2015 Academy of Management Meeting Conference Proceedings. Vancouver, BC, Canada.
  10. Chen, X. & Yuan, L. (26/06/2015). Curvilinear effect of managerial learning on new product innovativeness in an emerging economy: The moderating role of multilevel institutional support. 56th Annual International Conference of Academy of International Business 2015. Bengaluru, India.
  11. Yan, L., Chen, X. & Ma, C. (06/2015). Beyond the individuals: The effects of motivational, structural and cognitive characteristic of the organization actor on team level knowledge transfer. Asia Academy of Management 2015 Conference. Hong Kong, China.
  12. Chen, X. & Yuan, L. (13/05/2015). Managerial learning, institutional government support and innovation in emerging markets. CIMAR 2015. Vienna, Austria.
  13. Chen X., Chen X. & Zhou K. Strategic Orientation and Differentiation Capability: Building of International Joint Ventures in an Emerging Economy: Evidence from China, Academy of Management Annual Meeting (AOM), Philadelphia, United States, August 1-5, 2014.
  14.  Chen X.,Chen X. & Zhou K. Strategic Orientation, Foreign Parent Control, and Differentiation Capability Building of International Joint Ventures in an Emerging Market, Annual Meeting of the Academy of International Business (AIB), Vancouver, Canada, June 23-26, 2014.
  15. Chen X. & Wu J. When Does Imbalance between Exploration and Exploitation Enhance Performance? A Contingency View, Presented at the 35th INFORMS Marketing Science Conference, Istanbul, Turkey, July 11-13, 2013.
  16. Wang M. & Chen X. How Does the Explanation after a Crisis Affect Consumers Trust and Distrust towards the Company, Presented at the 35th INFORMS Marketing Science Conference, Istanbul, Turkey, July 11-13, 2013.
  17. Zou H., Chen X., Lam L.W. & Liu X. Psychological Capital and Conflict Management in the Entrepreneur-Venture Capitalist Relationship: The Entrepreneurs’ Perspective, Presented at the Strategic Management ForumShanghai, China, August 22-23, 2013.
  18. Wu J. & Chen X. How Country Institutional Environments and Foreign Expansion of Emerging Market Firms, Presented at Annual Meeting of the Academy of International Business (AIB)Istanbul, Turkey, July 3-6, 2013.
  19. Chen X. Zhou K.Z. & Chen X. How IJVs Build Differentiation Capability in China? To Be Technology-Oriented or Customer-Oriented? Presented at Annual Meeting of the Academy of International Business (AIB)Istanbul, Turkey, July 3-6, 2013.
  20. Chen X. & Wang M. Organizational Learning and Innovations: A Study of High-Tech Firms in China, Presented at the EMAC Conference, Istanbul, Turkey, June 4-7, 2013.
  21. Wang M. & Chen X, .Effects of Online Product Personalization on Price Sensitivity, Presented at the EMAC Conference, Istanbul, Turkey, June 4-7, 2013.
  22. Chen X. Bao Y & Zhou KZ. A Contingency View of External Learning and Radial Innovation in Chinese High-Tech Industry, Academy of Management Annual Meeting, Montréal, QC, Canada, 2010.
  23. Chen X & Wu J. How does guanxi affect firm capabilities? Typology and boundary conditions, 32nd INFORMS Marketing Science Conference, Cologne, Germany, 2010.
  24. Chen X & Zhou K.Z. Strategic Orientation, Internal Communication, and Capability Building in IJVs: A Contingency Perspective, Presented at the Annual Meeting of the Academy of International Business (AIB), San Diego, LA, 2009.
  25. Zou H, Chen X, & Ghauri P, Antecedents and Consequences of New Venture Growth Strategy, Presented at the Annual Meeting of the Academy of International Business (AIB), Milan, Italy, 2008.
  26. Zou H & Chen X, New Venture Growth Strategies: Technological Capability and Technology Leveraging, Academy of Management, Taipei, Taiwan, 2008.
  27. Zou H, Chen X, & Ghauri P. Antecedents and Consequences of New Venture Growth   Strategy: An Empirical Study in China,Academy of Management (special issue conference) Kaohsiung, Taiwan, 2008.
  28. Chen, X & Zhou, KZ, “Learning across Boundaries: A Contingency View of External Learning and Firm Performance,”The American Marketing Association Summer Educators’ Conference, Chicago, August, 2006.
  29. Miller, JC & Chen, X, “Knowledge Acquisition under Guanxi: A Multilevel Analysis of Governmental Relationships and Business Networks Effect on the Learning-Performance Relationship in China,” The Annual Meeting of the Academy of International Business, Beijing, June, 2006.
  30. Chen, X, Zhou, KZ & Tse, DK, “Antecedents and Performance Consequences of Integrated Brand Management in China: An Empirical Study,” The Fifth Annual International Business and Economy Conference, Hawaii, January, 2006.
  31. Chen, X, Li, SY & Tse, DK, “Understanding Generation Cohorts in China: A Conceptual Framework and Some Preliminary Results,” The Academy of International Business South East Asia Regional Conference, Macau, August, 2004.
  • Wang M. & X. Chen, “The Effect of Design Features of Multimedia and Social Media Technology on Learning Effectiveness for Higher Education Learners”, Sponsored by United International College, 2014-2016 (Co-investigator).
  • X. Chen &: Lin Y., “Institutional Gaps and Organizational Learning in Emerging Economies”, Grant No.: MYRG045 (Y1-L1)-FBA13-CXY, University of Macau, 2013-2014 (Principal investigator).
  • X. Chen, K. Zhou & J. Wu, “How International Joint Ventures (IJVs) Build International Competitiveness in Emerging Economies”, Grant No.: MYRG009 (Y1-L1)-FBA12-CXY, University of Macau, 2012-2013 (Principal investigator).
  • Wu J. & X. Chen, “The Diverse Institutional Distance and Product Innovation”,  Grant No.: MYRG006 (Y1-L1)-FBA12-WJ, University of Macau, 2012-2013 (Co-investigator).
  • X. Chen, “External Organizational Learning and Innovation in High Tech Industry in China”, University of Macau, 2009-2010 (Principal investigator).