Email

limiao@um.edu.mo

Tel

+853 8822-9145

Office

E22-3029a
Faculty of Business Administration
University of Macau, E22
Avenida da Universidade,
Taipa, Macau, China

Professor in Integrated Resort and Tourism Management
Head of Department of Integrated Resort and Tourism Management
UMDF Professorial Fellow

Academic Qualifications

  • Ph.D., The Pennsylvania State University, USA
  • M.S., Oklahoma State University, USA
  • B.A., Nankai University, P. R. China

Related Working Experiences

  • Sep. 2021 – Present: Professor & Head of Department of Integrated Resort and Tourism Management, Faculty of Business Administration, University of Macau
  • Sep. 2021 – Present: UMDF Professorial Fellow, University of Macau
  • Jan. 2021 – Present: Executive Editor, Journal of Hospitality and Tourism Research
  • Aug. 2014 – Sep. 2021: Associate Professor / Professor / Charles W. Lanphere Professor, School of Hospitality and Tourism Management, Oklahoma State University
  • Aug. 2015 – Aug. 2020: Director of Graduate Programs / Associate Director – Research and Graduate Studies / Interim Director, School of Hospitality and Tourism Management, Oklahoma State University
  • Aug. 2008 – Aug. 2015: Assistant Professor / Associate Professor, School of Hospitality and Tourism Management, Purdue University

Awards

  • 2019: Best Paper Award, Central CHRIE Conference
  • 2018: Outstanding Graduate Faculty Mentor, College of Human Sciences, Oklahoma State University
  • 2017: I-CHRIE Outstanding Reviewer, I-CHRIE
  • 2015: Bruce I. Lazarus Teaching Award, School of Hospitality and Tourism Management, Purdue University
  • 2014: PSHRS Emerging Professional Award, Penn State Hotel & Restaurant Society

Research Projects

  • The Impacting Mechanism of Empowering Leadership on Employee Service Innovation Behavior from the Perspective of Ambidexterity, funded by China National Science Foundation, 2020-2023, CI
  • A Tourism Study of the City of Stillwater, OK – Baseline Tourism Data and Visitor Profile, funded by City of Stillwater, OK, 2018-2019, PI
  • Research on Consumers’ Evaluations and Effect Mechanism of Service Product Innovation, funded by China National Science Foundation, 2017-2020, CI

Research Interests

  • Hospitality and tourism experiences
  • Intersections among culture, technology and experience
  • Emerging travel and tourism behaviors

Selected Journal Papers

  1. Im, J., Eastham, R., Kim, H., Miao, L., & West, J. J. (2025). Women executives’ inclusion experience and strategies in the hospitality and tourism industry. Tourism Management, 108, 105097.
  2. Hu, J., Miao, L., Jiang, T., & Chen, C. (2024). ‘Yanhuo Chi’: An everyday aesthetic tourism experience. Annals of Tourism Research, 109, 103850.
  3. Miao, L., Yang, F. X., Hu, J., Wang, K. Y., & Zhang, Q. (2024). Sense of place of tourism destinations in a metaverse paradigm. Tourism Management, 105, 104958.
  4. Miao, L., Yang, F. X., Im, J., & Zhang, Q. (2024). Flexwork and Flextravel.  Annals of Tourism Research, 106.
  5. Miao, L., & Yang, X. (2023). Text-to-image AI tools and tourism experiences. Annals of Tourism Research.
  6. Lin, M., Li, Y., & Miao, L. (2023). The impact of knowledge hiding on targets’ knowledge sharing with perpetrators. Tourism Management, 98. https://doi.org/10.1016/j.tourman.2023.104775.
  7. Jiang, Ting, Miao, Li, & Fu, Xiaoxiao. (2022). Tourism and Yuan-based strangership.  Annals of Tourism Research, 94.
  8. Lin, Meizhen, Miao, Li, Wei, Wei, & Moon, Hyoungeun. (2022). A conceptual research: The regulatory role of peer-to-peer engagement behaviors.  International Journal of Hospitality Management, 102.
  9. Miao, Li, So, Kevin Kam Fung, Im, Jinyoung, & Jiang, Ting. (2022). The pandemic’s effects on customer-to-customer engagement in hospitality consumption: A multi-country investigation.  International Journal of Hospitality Management, 102.
  10. Cao, Yan, & Miao, Li. (2022). Consumer perception of clean food labels.  British Food Journal.
  11. Jang, Yisak, Miao, Li, & Chen, Chih-Chien. (2021). Pay Now or Pay Later: The Impact of Time on Payment Preference in Hotel Booking.  Journal Of Vacation Marketing.
  12. Miao, Li. (2021). The Interplay Between Context and Concept: Theorizing in Hospitality and Tourism Research. Journal of Hospitality and Tourism Research, 45(8), 1351-1359.
  13. Fan, Xiangli, Im, Jinyoung, Miao, Li, Tomas, Stacy, & Liu, Hailing. (2021). Silk and steel: A gendered approach to career and life by upper echelon women executives in the hospitality and tourism industry in China. International Journal of Hospitality Management, 97.
  14. Cao, Yan, & Miao, Li. (2021). Consumer responses to suboptimal food products. Appetite, 163.
  15. Miao, Li, Lin, Meizhen, Wei, Wei, & Moon, Hyoungeun. (2021). Peer Regulation in a Peer-to-Peer Business Model. Journal of Hospitality and Tourism Research.
  16. Miao, Li, Im, Jinyoung, Fu, Xiaoxiao, Kim, Haemi, & Zhang, Yi Estella. (2021). Proximal and distal post-COVID travel behavior. Annals of Tourism Research, 88.
  17. Im, Jinyoung, Kim, Haemi, & Miao, Li. (2021). CEO letters: Hospitality corporate narratives during the COVID-19 pandemic. International Journal of Hospitality Management, 92.
  18. Lee, Kai Sean, Blum, Denise, Miao, Li, & Tomas, Stacy R. (2020). The creative minds of extraordinary pastry chefs: an integrated theory of aesthetic expressions – a portraiture study. International Journal of Contemporary Hospitality Management, 32(9), 3015-3034.
  19. Fan, Alei, Wu, Luorong, Miao, Li, & Mattila, Anna S. (2020). When does technology anthropomorphism help alleviate customer dissatisfaction after a service failure?–The moderating role of consumer technology self-efficacy and interdependent self-construal. Journal of Hospitality Marketing and Management, 29(3), 269-290.
  20. van der Rest, Jean Pierre I., Sears, Alan M., Miao, Li, & Wang, Lorna. (2020). A note on the future of personalized pricing: cause for concern. Journal of Revenue and Pricing Management, 19(2), 113-118.
  21. Lin, Meizhen, Miao, Li, Wei, Wei, & Moon, Hyoungeun. (2019). Peer Engagement Behaviors: Conceptualization and Research Directions. Journal of Service Research, 22(4), 388-403.
  22. Moon, Hyoungeun, Wei, Wei, & Miao, Li. (2019). Complaints and resolutions in a peer-to-peer business model. International Journal of Hospitality Management, 81, 239-248.
  23. Jang, Yisak, Chen, Chih Chien, & Miao, Li. (2019). Last-minute hotel-booking behavior: The impact of time on decision-making. Journal of Hospitality and Tourism Management, 38, 49-57.
  24. Moon, Hyoungeun, Miao, Li, Hanks, Lydia, & Line, Nathaniel D. (2019). Peer-to-peer interactions: Perspectives of Airbnb guests and hosts. International Journal of Hospitality Management, 77, 405-414.
  25. Lehto, Xinran, Luo, Wenying, Miao, Li, & Ghiselli, Richard F. (2018). Shared tourism experience of individuals with disabilities and their caregivers. Journal of Destination Marketing and Management, 8, 185-193.
  26. Yu, Xi, Anaya, Gerardo Joel, Miao, Li, Lehto, Xinran, & Wong, Ip Kin Anthony. (2018). The Impact of Smartphones on the Family Vacation Experience. Journal of Travel Research, 57(5), 579-596.
  27. Line, Nathaniel D., Hanks, Lydia, & Miao, Li. (2018). Image Matters: Incentivizing Green Tourism Behavior. Journal of Travel Research, 57(3), 296-309.
  28. Fu, Xiaoxiao, Zhang, Wenqian, Lehto, Xinran Y., & Miao, Li. (2018). Celebration of heritage: linkages between historical re-enactment festival attributes and attendees’ value perception. Journal of Travel and Tourism Marketing, 35(2), 202-217.
  29. Wei, Wei, Kim, Gaeul, Miao, Li, Behnke, Carl, & Almanza, Barbara. (2018). Consumer inferences of corporate social responsibility (CSR) claims on packaged foods. Journal of Business Research, 83, 186-201.
  30. Seo, Soobin, Miao, Li, Almanza, Barbara, & Behnke, Carl. (2018). How Have Restaurant Firms Responded to Food Safety Crises? Evidence From Media Coverage. Journal of Foodservice Business Research, 21(1), 83-105.
  31. Shen, Ruyi, Miao, Li, Lehto, Xinran, & Zhao, Xinyuan. (2018). Work or/and Life? An Exploratory Study of Respite Experience of Bed and Breakfast Innkeepers. Journal of Hospitality and Tourism Research, 42(1), 142-165.
  32. Wei, Wei, & Miao, Li. (2017). Memorable experiences in customer-customer interactions (CCIs) at conferences. Event Management, 21(6), 771-787.
  33. Wei, Wei, Miao, Li, Cai, Liping A., & Adler, Howard. (2017). Modeling event attendees’ experiences during customer-customer encounters (CCEs). International Journal of Contemporary Hospitality Management, 29(8), 2085-2102.
  34. Wei, Wei, Lu, Ying, Miao, Li, Cai, Liping A., & Wang, Chen ya. (2017). Customer-customer interactions (CCIs) at conferences: An identity approach. Tourism Management, 59, 154-170.
  35. Park, Haeik, Almanza, Barbara A., Miao, Li, Sydnor, Sandra, & Jang, Soo Cheong. (2016). Consumer perceptions and emotions about sanitation conditions in full-service restaurants. Journal of Foodservice Business Research, 19(5), 474-487.
  36. Huang, Zhuowei, & Miao, Li. (2016). Illegitimate Customer Complaining Behavior in Hospitality Service Encounters: A Frontline Employee Perspective. Journal of Hospitality and Tourism Research, 40(6), 655-684.
  37. Line, Nathaniel D., Hanks, Lydia, Miao, Li, & Daniell, Robert B. (2016). Understanding Perceptions of E-cigarette Use in Shared Consumption Spaces: A Schema Congruity Perspective. Cornell Hospitality Quarterly, 57(3), 297-313.
  38. Anaya, Gerardo Joel, Miao, Li, Mattila, Anna S., & Almanza, Barbara. (2016). Consumer envy during service encounters. Journal of Services Marketing, 30(3), 359-372.
  39. Miao, Li, & Wei, Wei. (2016). Consumers’ Pro-Environmental Behavior and Its Determinants in the Lodging Segment. Journal of Hospitality and Tourism Research, 40(3), 319-338.
  40. Kim, Seontaik, Miao, Li, & Magnini, Vincent P. (2016). Consumers’ Emotional Responses and Emotion Regulation Strategies During Multistage Waiting in Restaurants. Journal of Hospitality and Tourism Research, 40(3), 291-318.
  41. Wang, Chen Ya, Miao, Li, & Mattila, Anna S. (2015). Customer responses to intercultural communication accommodation strategies in hospitality service encounters. International Journal of Hospitality Management, 51, 96-104.
  42. Torres, Edwin N., Adler, Howard, Behnke, Carl, Miao, Li, & Lehto, Xinran. (2015). The Use of Consumer-Generated Feedback in the Hotel Industry: Current Practices and Their Effects on Quality. International Journal of Hospitality and Tourism Administration, 16(3), 224-250.
  43. Seo, Soobin, Almanza, Barbara, Miao, Li, & Behnke, Carl. (2015). The Effect of Social Media Comments on Consumers’ Responses to Food Safety Information. Journal of Foodservice Business Research, 18(2), 111-131.
  44. Seo, Soobin, Jang, Soo Cheong Shawn, Almanza, Barbara, Miao, Li, & Behnke, Carl. (2014). The negative spillover effect of food crises on restaurant firms: Did Jack in the box really recover from an E.  coli scare?. International Journal of Hospitality Management, 39, 107-121.
  45. Huang, Zhuowei, Zhao, Chen, Miao, Li, & Fu, Xiaoxiao. (2014). Triggers and inhibitors of illegitimate customer complaining behavior: Anecdotes from frontline employees in the hospitality industry. International Journal of Contemporary Hospitality Management, 26(4), 544-571.
  46. Miao, Li. (2014). Self-regulation and “other consumers” at service encounters: A sociometer perspective. International Journal of Hospitality Management, 39, 122-129.
  47. Miao, Li, Lehto, Xinran, & Wei, Wei. (2014). The Hedonic Value of Hospitality Consumption: Evidence From Spring Break Experiences. Journal of Hospitality Marketing and Management, 23(2), 99-121.
  48. Miao, Li. (2014). Emotion Regulation at Service Encounters: Coping with the Behavior of Other Customers. Journal of Hospitality Marketing and Management, 23(1), 49-76.
  49. Miao, Li, & Mattila, Anna S. (2013). Impulse Buying in Restaurant Food Consumption. Journal of Foodservice Business Research, 16(5), 448-467.
  50. Li, Yuan, Miao, Li, Zhao, Xinyuan, & Lehto, Xinran. (2013). When family rooms become guest lounges: Work-family balance of B& B innkeepers. International Journal of Hospitality Management, 34(1), 138-149.
  51. Torres, Edwin N., Adler, Howard, Lehto, Xinran, Behnke, Carl, & Miao, li. (2013). One experience and multiple reviews: the case of upscale US hotels. Tourism Review, 68(3), 3-20.
  52. Seo, Soobin, Jang, Soo Cheong Shawn, Miao, Li, Almanza, Barbara, & Behnke, Carl. (2013). The impact of food safety events on the value of food-related firms: An event study approach. International Journal of Hospitality Management, 33(1), 153-165.
  53. Wei, Wei, & Miao, Li. (2013). Effects of calorie information disclosure on consumers’ food choices at restaurants. International Journal of Hospitality Management, 33(1), 106-117.
  54. Wei, Wei, Miao, Li, & Huang, Zhuowei. (2013). Customer engagement behaviors and hotel responses. International Journal of Hospitality Management, 33(1), 316-330.
  55. Choi, Jinkyung, Miao, Li, Almanza, Barbara, & Nelson, C.  Douglas. (2013). Consumers’ Responses to Restaurant Inspection Reports: The Effects of Information Source and Message Style. Journal of Foodservice Business Research, 16(3), 255-275.
  56. Miao, Li, & Wei, Wei. (2013). Consumers’ pro-environmental behavior and the underlying motivations: A comparison between household and hotel settings. International Journal of Hospitality Management, 32(1), 102-112.
  57. Miao, Li, & Mattila, Anna S. (2013). The Impact of Other Customers on Customer Experiences: A Psychological Distance Perspective. Journal of Hospitality and Tourism Research, 37(1), 77-99.
  58. Wei, Wei, Miao, Li, Cai, Liping A., & Adler, Howard. (2012). The influence of self-construal and co-consumption others on consumer complaining behavior. International Journal of Hospitality Management, 31(3), 764-771.
  59. Miao, Li, Mattila, Anna S., & Mount, Dan. (2011). Other consumers in service encounters: A script theoretical perspective. International Journal of Hospitality Management, 30(4), 933-941.
  60. Miao, Li, Adler, Howard, & Xu, Xiaofeng. (2011). A stakeholder approach to expatriate management: Perceptions of hotel expatriate managers in China. International Journal of Hospitality Management, 30(3), 530-541.
  61. Jimmy Xie, Hui, Miao, Li, Kuo, Pei Jou, & Lee, Bo Youn. (2011). Consumers’ responses to ambivalent online hotel reviews: The role of perceived source credibility and pre-decisional disposition. International Journal of Hospitality Management, 30(1), 178-183.
  62. Miao, Li. (2011). Guilty pleasure or pleasurable guilt? affective experience of impulse buying in hedonic-driven consumption. Journal of Hospitality and Tourism Research, 35(1), 79-101.
  63. Namasivayam, Karthik, Miao, Li, & Zhao, Xinyuan. (2007). An investigation of the relationships between compensation practices and firm performance in the US hotel industry. International Journal of Hospitality Management, 26(3), 574-587.
  64. Miao, Li, & Mattila, Anna S. (2007). How and How Much To Reveal? The Effects of Price Transparency On Consumers’ Price Perceptions. Journal of Hospitality and Tourism Research, 31(4), 530-545.