Associate Professor in Management
Fellow, Choi Kai Yau College (CKYC), UM
  • Ph.D. in International Business, National University of Singapore, Singapore, 2003
  • M.Sc in Real Estate, National University of Singapore, Singapore, 1997
  • M.Sc in Industrial Economics, University of Asia and the Pacific, Philippines, 1988
  • B.Sc. in Commerce, De La Salle University, 1983
  • Research Fellow, Department of Building, National University of Singapore (12 May 2003 to 11 August 2004)
  • Research Tutor and Head of Office of the Friends of CRC, Center for Research and Communication (CRC, now the University of Asia & the Pacific) (May1986 to April 1993)
  • Real Estate Valuation Assistant and Business Development Officer, Cuervo Appraisers, Inc. (April 1984 to May 1986; April 1993 to Feb 1995)
  • Undergraduate Courses
    • Management of Foreign Affiliates (MGMT4005)
    • Global Business Environment (MGMT3000)
    • Global Strategic Management (MGMT4005)
    • Principles of Business Management (MGMT1100)
    • International Marketing Workshop (INTL406)
    • Introduction to International Business (INTL201 )
    • International Business Research (INTL302 )
    • International Experience Project Report (INTL402)
    • Introduction to Business (MGMT100)
    • Principles of Management (MGMT102)
  • Is Sports’ Experiences in Youth associated with Manager’s Performance? MYRG2015-00038-FBA Principal Investigator
  • International business studies: theories of FDI, eclectic paradigm of international production and research process
  • Construction / real estate business and industry studies
  1. Chua, J., Cuervo, J. C. (2018). Symposium on Golf, Business, and Leadership. Journal of Markets & Morality, 21(2). pp. 365-368.
  2. Cuervo, J. C. and Ka U Cheong, (2017) “Protecting the survival of local SMEs during rapid tourism growth: ongoing lessons from Macao”, Worldwide Hospitality and Tourism Themes, Vol. 9 Issue: 3, pp.316-334, https://doi.org/10.1108/WHATT-02-2017-0009(ABS1)
  3. Udani, Zenon Arthur S., Cuervo, Javier C., & Rayo, Edgar Alan N. (2015). Critical Challenges of Human Resource Development in Macao, International Journal of Employment Studies, Volume 23, No. 2, pp. 57-78. ISSN 1039-6993.
  4. Udani, Z.A. S. and Cuervo, J.C. (2008). An Exploratory Study on Public Service Values in Macau. Euro Asia Journal of Management. Vol. 17, No. 2, December, pp. 151-166.
  5. Ling, Y. Y. and Cuervo, J. C. (2005). Entry and business strategies used by international architectural, engineering and construction firms in China. Construction Management and Economics. Volume 23, pp. 509-520 (ABS2)
  6. Cuervo, J. C. and Low, S. P. (2005). Significance of internalization factors for Singapore transnational construction corporations. Construction Management and Economics. Volume 23, pp. 147-162 (ABS2)
  7. Cuervo, J. C. and Low, S. P. (2004). Global performance measures for transnational construction corporations. Construction Management and Economics. Volume 22, No. 8, pp. 851-860. (ABS2)
  8. Cuervo, J. C. and Low, S. P. (2003). Significance of location factors for Singapore transnational construction corporations. Engineering, Construction and Architectural Management. Volume 10, No. 5, pp. 342-353. (ABS1)
  9. Cuervo, J. C. and Low, S. P. (2003). Ownership advantages/disadvantages of Singapore transnational construction corporations. Construction Management and Economics. Volume 21, pp. 81-94. (ABS2)
  10. Ho, D. K. H. and Cuervo, J. C. (2001). Singapore: Containing the Real Estate Boom. In K. Mera and B. Renaud (Eds.), Asia’s Financial Crisis and the Role of Real Estate, Chapter 10, pp. 209-217, New York: M.E. Sharpe.
  11. Ho, D. K. H. and Cuervo, J. C. (1999). A cointegration approach to the price dynamics of private housing: a Singapore case study. Journal of Property Investment & Finance, Volume 17, Number 1, pp. 35-60. (ABS1)
  12. Cuervo, J. C. and Ho, D. K. H. (1998). Todaro migration and primacy models: Relevance to the urbanization of the Philippines. The International Journal of Urban Policy and Planning, CITIES, Volume 15, Number 4, pp. 245-256. Elsevier Science Ltd. (ABS2)
  13. Final report of unfunded research project on Macroeconomic modelling of the real estate markets and the Singapore economy (for NUS & URA), Oct 1996 / Ho D K H, Cuervo J C, Wang H
  14. Group Report Property Development Proposal on the ANCHOR site at Alexandra Road (presently IKEA), 20 July 1995, School of Building & Estate Management, NUS, Singapore
  15. Individual Report Real Estate Investment Performance research paper for Advanced Real Estate Investment Analysis, 21 October 1995, School of Building & Estate Management, NUS, Singapore
  16. Individual Report Non-Western Urbanization: The Philippine Case research paper for Urban Land Economics, 2 October 1995, School of Building & Estate Management, NUS, Singapore
  17. Individual Report An Assessment of the Philippine Housing Policy a research paper for Advanced Urban Land Economics, 24 October 1995, School of Building & Estate Management, NUS, Singapore
  18. Group Report Investment Analysis of Liang Court and Project Evaluation of Harbour Lights a report for Real Estate Investment Analysis class, August 1995, School of Building & Estate Management, NUS, Singapore
  19. Individual Report Valuation report of 17A Neo Pee Teck Lane (2 storey terrace house), for Real Estate Appraisal and Accounting class, 1 March 1996, School of Building & Estate Management, NUS, Singapore
  20. Individual Report A profile of the Philippine Low-Cost Housing Sector, July 1994
  21. Cuervo, J. C. Focus on Real Estate and Construction, June 1990, special Philippine Independence Day issue, Hong Kong (published)
  22. Cuervo, J.C. There’s Hard Cash in Software, CRC Staff Memo No. 24, June 1988 (published)
  23. Cuervo, J.C. Hard Prospects in Software, CRC Staff Memo No. 39, September 1988 (published)
  24. Cuervo, J.C. The Financial Benefits of Complimentation in Software Development: the case of the Philippines and Singapore, Masters Thesis (M.Sc. Industrial Economics), CRC, August 1988
  25. Cuervo, J.C. A Five-Year Housing Plan for Metro Cebu (1988-1992), April 1988, CRC Graduate Staff Policy Paper, MSc, Industrial Economics, CRC
  26. Cuervo,J.C. The Transport Sector: Clanking Forward with the Recovery, CRC Staff Memo No. 18, September 1987 (published)
  27. Trends in Industrial Performance Series, CRC semestral publication, contributed articles for the machinery, transport, computer, and household appliances sectors, first and second semester issues, 1987 (published)
  28. A situationer of the Machinery & Equipment Sector, CRC Graduate Staff Paper, 1987
  29. Composite Indicators of Industrial Activity for the Metals & Engineering Sector, CRC Graduate Staff paper, October 1987
  30. Simultaneous econometric demand model for passenger cars, CRC Graduate Staff paper, 1987
  31. Disbursement problems of government funds, CRC Graduate Staff Policy Paper, MSc Industrial Economics, December 1987
  32. Regional Economics: The relevance of the growth pole concept and experience, CRC Graduate Staff Policy Paper, MSc Industrial Economics, December 1987
  33. The Post-Marcos Period: Any positive change? CRC Graduate Staff Policy Paper, MSc Industrial Economics, 1987
  34. A feasibility study on the proposed Nauru Tower Building (currently the Pacific Star Building) in Makati Avenue, Makati, Metro Manila), Cuervo Appraisers, Inc., 1984
  35. Cuervo, J.C. A feasibility study on the marketing of solar water heaters in Metro Manila, thesis for the undergraduate degree in BSc Commerce, De La Salle University, Manila, Philippines, 1982
  1. Kim, R., Modenjar, R., Roque, R., Cuervo, J. C. (06/2018). Confucian Virtue Ethics and Business. In Alejo José G. Sison (ajsison@unav.es), Ignacio Ferrero (jiferrero@unav.es) and Gregorio Guitián (gguitian@unav.es), (University of Navarre) (Eds). Business Ethics: A Virtue Ethics Approach (pp.80-100). Abingdon, United Kingdom: Routledge.
  2. Cuervo, J. C. (2017). “An Entrepreneurial Perspective on Developed Economy Firms’ Learning from Asia”, pp. 111-132. In Jacky Hong, Robin S. Snell, and Chris Rowley (Eds.), Organizational Learning in Asia: Issues and Challenges, Elsevier: Amsterdam. DOI: http://dx.doi.org/10.1016/B978-0-08-100983-3.00005-8
  3. Ho, K.H., McGreal, W. S., Cuervo, J. C., & Zhong, Y. Y. (2008). Perspective on Asian REITs – Singapore and Hong Kong. In S. McGreal and R. Sotelo (Eds.), The Introduction of REITs in Europe: A Global Perspective (pp. 76-86). Wien: CompEtenE Circle Service GmBH. In cooperation with Europe Real Estate Publishers B.V., The Hague, The Netherlands. ISBN 978-3-9502609-1-5
  4. Ho, K.H., McGreal, W. S., Cuervo, J. C., & Zhong, Y. Y. (2008). REITs: a Literature Perspective. In S. McGreal and R. Sotelo (Eds.), The Introduction of REITs in Europe: A Global Perspective (pp. 26-33). Wien: CompEtenE Circle Service GmBH. In cooperation with Europe Real Estate Publishers B.V., The Hague, The Netherlands. ISBN 978-3-9502609-1-5
  1. A Survey on Subway’s Competitiveness in Macau. Vai, Y. and Cuervo, J. C. (2015). The 29th Annual International Society of Franchising Conference, Oviedo (Spain),18-20 June 2015, University of Oviedo (Spain).
  2. Macau SMEs: Adapting & Engaging to the New “Rules of the Game”. Cheong,Michelle and Cuervo, J. C. (2014). The 7th INTERNATIONAL CONFERENCE ON SERVICES MANAGEMENT (ICSM-7), 10-12 December 2014, IFT, Macau.
  3. Management of Foreign Affiliates: an Undergraduate International Business (IB)Integrative Course? Cuervo J. C. (2014). AIB 2014 Annual Meeting, Vancouver, 23-26 June 2014,“Local Context in Global Business”, Session 2.2.7 – Competitive Track 14 – Teaching IB (Special Track), Simon Fraser University’s Beedie School of Business, Vancouver, Canada. Westin Bayshore, Vancouver, Canada.
  4. A Review and Extension of Entrepreneurship in Dunning’s International Business (IB) Paradigm. Cuervo, J. C. (2011). Entrepreneurship and International Business Parallel sessions. Proceedings of the Third IB Reading Conference. Theme: “the troubled relationship between theoretical and empirical research”. Organized by The John H Dunning Centre for International Business, Henley Business School, University of Reading, April 11-12, 2011 Reading, UK.
  5. Bridging the Gap between the Traditional Stages Model and the Born Global Multinationals in the Internationalization Process: Toward a New Insight through a Network Perspective. Choi, J., Cuervo, J. C. and Sy-Changco, J. (2010). Session 1.3.13, Track 10 – SMEs and Entrepreneurship. Proceedings of the 52nd Annual Meeting of the Academy of International Business. Theme: International Business in Tough Times. Tatiana Kostova and Tunga Kiyak (Co-Editors). ISSN 2078-0435 online. Organized by the Academy of International Business (AIB), June 25-29, 2010 Rio de Janeiro, Brazil.
  6. Building export capabilities for Singapore Engineering & Construction (E&C) Firms. Cuervo, J. C. and Ofori, G. (2009). Paper no. P054. 2009 Academy of International Business (AIB) Southeast Asia Regional Conference. Theme: Revitalizing the Global Economy: Challenges and Strategies for Sustainable Growth. TS Chan and Geng CUI (Eds.). ISBN 962-8134-11-6. Organized by Hong Kong Institute of Business Studies, Lingnam University, Hong Kong, 3 – 5 December 2009. Hong Kong, S.A.R, China.
  7. International strategies by and for Singapore Architecture, Engineering and Construction (AEC) firms. Cuervo, J. C. and Ofori, G. (2008). Paper no. P073. 2008 Academy of International Business (AIB) Southeast Asia Regional Conference. Theme: Globalization, Innovation, and Leadership. TS Chan and Geng CUI (Eds.). ISBN 962-8134-10-8. Organized by Hong Kong Institute of Business Studies, Lingnam University, Hong Kong, 4 – 6 December 2008. Kuala Lumpur, Malaysia.
  8. Is Dunning’s Paradigm Dynamic? Evidence from Singapore Contractor’s Internationalization. Cuervo, J. C. and Low, Sui Pheng (2007). Paper no. P068. 2007 Academy of International Business (AIB) Southeast Asia Regional Conference. Theme: Taking Up the New Challenges of Global Business. TS Chan, Geng Cui and Lianxi Zhou (Eds.). ISBN 962-8134-09-4. Organized by Hong Kong Institute of Business Studies, Lingnam University, Hong Kong, 6 – 8 December 2007. Hangzhou, China.
  9. Managing Readiness for Internationalization of China’s Real Estate Companies. Cuervo, J. C. and Cheng, S. M. (2007). The 12th Asian Real Estate Society (AsRES) Annual Conference and the 2007 American Real Estate and Urban Economics Association (AREUEA) International Conference. 9 – 12 July 2007. Organized by University of Macau and Asian Real Estate Society, Macau, China.
  10. Strategic Industrial Real Estate for the New Economy – the Biopolis: The Singapore Experience. Ho, K.H. D., Ng, N.W.J. and Cuervo, J.C. (2007). The 12th Asian Real Estate Society (AsRES) Annual Conference and the 2007 American Real Estate and Urban Economics Association (AREUEA) International Conference. 9 – 12 July 2007. Organized by University of Macau and Asian Real Estate Society, Macau, China.
  11. An Analysis of the Institutional Environment of Asian REITS – the Singapore and Hong Kong Experiences. Ho, K. H. D., Cuervo, J. C. and Zhong, Y. Y. F. (2007). 14th Annual European Real Estate Society (ERES) Conference 2007. 27 – 30 June 2007. Organized by Cass Business School, The City University of London, United Kingdom.
  12. Udani, Z. A. S. & Cuervo, J. C. (2006). The Strategic Intent of Being Ethical: Toward the Virtue-Friendly Enterprise. Paper presented at the IESE Business School, University of Navarra (Barcelona, Spain), 14th International Symposium on Business, Ethics and Society, Theme: Toward a Comprehensive Integration of Ethics into Management: Problems and Prospects
  13. Cuervo, J.C.The WTO System: Impact on Construction Services. In Ofori, G. and Ling, Florence Yng Ling (Eds.), Proceedings of the Joint International Symposium of CIB Working Commissions on Knowledge Construction (pp. 341-351), Volume 2. 22-24 October, 2003, Department of Building, National University of Singapore, Singapore. (Refereed Conference Paper)
  14. Cuervo, J.C.Rapporteur’s Report on Papers in Theme 5 (Competitive Strategies for a New Age), Theme 6 (International Construction), and Theme 9 (Championing, and Networks for, Industry Development). In Ofori, G. and Ling, Florence Yng Ling (Eds.), Proceedings of the Joint International Symposium of CIB Working Commissions on Knowledge Construction (pp. 222-234), Volume 3. 22-24 October 2003, Department of Building, National University of Singapore, Singapore.
  15. Editorial Assistant to: Ofori, G. and Ling, Florence Yng Ling (Eds.), Proceedings of the Joint International Symposium of CIB Working Commissions on Knowledge Construction , Volumes 1, 2 and 3. 22-24 October, 2003, Department of Building, National University of Singapore, Singapore.
  16. Urbanising Singapore Optimising Resources. By Liu, Thai-Ker, Architect-Planner, Director of RSP Architects Planners & Engineers (Pte) Ltd. Paper presented in Megacities lecture 2002 Netherland, The Hague. Research support and advice regarding casual-effect model of the Economic-Environmental Twin Concept by Associate Professor (Dr) David HO Kim Hin, Department of Real Estate, National University of Singapore. Assistance in data compilation by Javier C. Cuervo.
  17. Real Estate Market Dynamics: An investment Perspective of Singapore, for the Standard Chartered Bank Private Client Group, 22 June 2002, Ritz Carlton Hotel, Singapore. Assisted Dr. David HO Kim Hin in the preparation of the paper for presentation
  18. A situationer on the Philippine Cement Industry, paper for the speech of the President of the Center for Research and Communication (CRC), Manila, 1992
  1. 就總理李克強訪澳期間宣佈十九項惠澳措施進行深入研究的建議報告; Chapter on “建立中葡中小企業商貿服務中心” (pp. 43-48) Monograph Published Report Coordinated by FBA & Asia-Pacific Academy of Economics and Management, University of Macau; ISBN 978-99965-1-099-1 2018 (May)
  2. Cuervo, J. C. (2014). Wynn Macau: Gambling on the Edge of China. Integrative Case 4, pp. 412-417. In Mike W. Peng, Global Strategy, 3rd Edition, Mason, Ohio: South-Western Cengage Learning. ISBN-13:978-1-133-96461-2 and ISBN-10:1-133-96461-3
  • Academy of Management (AoM)
  • Academy of International Business (AIB)