Prof. Fiona Xi YANG (楊曦)

• Ph.D. in Industrial Engineering and Logistics Management, The Hong Kong University of Science and Technology, Hong Kong SAR
• B.Sc. in Probability and Statistics, School of Mathematical Sciences, Peking University, Beijing, China

• FBA outstanding research award 2021/2022 (research track)
• FBA outstanding research award 2020/2021 (research track)
• Third Prize (research paper category) in the 5th Macau Humanities and Social Sciences Outstanding Achievement Award, Macao Fundation

Undergraduate Courses

• Human Resource Management in Integrated Resort (IRTM 3006)
• Convention and Exhibition Management (IRTM 3002)

Graduate Courses

• Managing Human Resources and Personnel Psychology in Integrated Resorts (IRTM 7012)
• Retail Management in Integrated Resorts (IRTM 7038)

• Research Grant “Determinants of Chinese outbound tourism flow: A political economy perspective”, funded by Higher Education Fund, 2020-2022, PI
• Startup Research Grant “Cross-boundary interpersonal relationships in the hotel industry”, funded by University of Macau, 2019-2022, PI

• Personnel psychology
• Tourist behaviors
• Destination branding

1. Yang F.X., Li Y., Li X., Yuan J. (2022), The beauty premium of tour guides in the customer decision-making process: A case study in China based on AI-facilitated big data analysis, Tourism Management, Forthcoming (ABS4)
2. Li X., Boley B.B., Yang F.X. (2022), Resident empowerment and support for gaming tourism: Comparisons of resident attitudes pre- and amid-COVID-19 pandemic, Journal of Hospitality and Tourism Research, Forthcoming (ABS2)
3. Yang F.X., Li X., Choe Y. (2022), What constitutes a favorable destination brand portfolio? Through the lens of coherence, Tourism Management, V90, 104480 (ABS4)
4. Xiong X., Wong I.P.A., Yang F.X. (2021), Are we behaviorally immune to COVID-19 through robots?, Annals of Tourism Research, V91, 103312 (ABS4)
5. Lau V.M.-C., Ren L., Yang F.X. (2021), CSR and casino hotel branding: The joint moderation of CSR misfit and corporate awareness, Journal of Hospitality and Tourism Management, V49, 375-384 (ABS1)
6. Yang F.X., Xu Y. H., Wong I.P.A. (2021), Too close to work together? Identity conflicts induced by coworker friendships in cyberspace, International Journal of Hospitality Management, V99, 103060 (ABS3)
7. Chen J.J., Ko S.I.M., Li L.S.Z, Yang F.X. (2021), Are better-connected CEOs more socially responsible? Evidence from the U.S. restaurant industry, Tourism Management, V85, 104304 (ABS4)
8. Yang F.X., Li X., Lau V.M.-C., Zhu V. (2021), To survive or to thrive? China’s luxury hotel restaurants entering O2O food delivery platforms amid the COVID-19 crisis, International Journal of Hospitality Management, V94, 102855 (ABS3)
9. Li X., Kong, W.H., Yang F.X. (2021), Authentic food experiences bring us back to the past: An investigation of a local food night market, Journal of Travel & Tourism Marketing , V38, 233-246 (ABS2)
10. Yang F.X., Wong, I.P.A. (2021), The social crisis aftermath: Tourist well-being during the COVID-19 outbreak, Journal of Sustainable Tourism, V29, 859-878 (ABS3)
11. Li X., Yang F.X., Lau V.M.-C. (2021), Antecedents and consequences of souvenir authenticity, Tourism Analysis, V26, 363-376 (ABS2)
12. Wong I.P.A., Yang F.X. (2020), A quarantined lodging stay: The buffering effect of service quality, International Journal of Hospitality Management, V91, 102655 (ABS3)
13. Yang F.X., Wong, I.P.A., Xiuchang Tan, Chi Wai Wu (2020), The role of food festivals in branding culinary destinations, Tourism Management Perspectives, V34, 100671 (ABS2)
14. Yang F.X., Ren L., Lau V.M.-C. (2020), An original sin of casino hotels? Consequences of CSR misfit and remedies, International Journal of Hospitality Management, V87, 102500 (ABS3)
15. Yang F.X., Wong, I.P.A. (2020), How do cyberspace friendships transition to favorable workplace outcomes? The self-team joint influence, International Journal of Hospitality Management, V85, 102363 (ABS3)
16. Yang F.X. (2020), Subordinate–supervisor friendship in cyberspace: A typological and comparative analysis of hotel employees., Cornell Hospitality Quarterly, V61, 271-286 (ABS2)
17. Yang F.X. (2020), Social media friending in building coworker guanxi: A study in the hotel industry, International Journal of Hospitality Management. , V84, 102183 (ABS3)
18. Yang F.X., Lau V.M.-C. (2019), Evil customers, an angel boss and coopetitive coworkers: Burnout of frontline employees, International Journal of Hospitality Management, V83, 1-10 (ABS3)
19. Yang F.X., Lau V.M.-C. (2019), Experiential learning for children at World Heritage Sites: The joint moderating effect of brand awareness and generation of Chinese family travelers, Tourism Management, V72, 1-11 (ABS4)
20. Li L.S.Z., Yang F.X., Cui C. (2019), High-speed rail and tourism in China: An urban agglomeration perspective, International Journal of Tourism Research, V21, 45-60 (ABS2)
21. Ngan H.F.B., Yang F.X. (2019), Transit advertising in corporate branding: a multilevel study, International Journal of Contemporary Hospitality Management, V31, 1452-1468 (ABS3)
22. Yang F.X. (2017), Effects of restaurant satisfaction and knowledge sharing motivation on eWOM intentions: the moderating role of technology acceptance factors, Journal of Hospitality & Tourism Research, V41, 93-127 (ABS2)
23. Yang F.X., Tan S.X. (2017), Event innovation induced corporate branding, International Journal of Contemporary Hospitality Management, V29, 862-882 (ABS3)
24. Yang F.X., Zhang R.Q., Zhu K. (2017), Should purchasing activities be outsourced along with production?, European Journal of Operational Research, V257, 468-482 (ABS4)
25. Yang F.X. (2016), Tourist co-created destination image, Journal of Travel & Tourism Marketing, V33, 425-439 (ABS2)
26. Yang F.X., Lau V.M.-C. (2015), “LuXurY” hotel loyalty–a comparison of Chinese Gen X and Y tourists to Macau, International Journal of Contemporary Hospitality Management, V27, 1685-1706 (ABS3)
27. Yang F.X., Lau V.M.-C. (2015), Does workplace guanxi matter to hotel career success?, International Journal of Hospitality Management, V47, 43-53 (ABS3)

• Editorial board member, Journal of Travel Research (March 2022-present)
• Editorial board member, Tourism Analysis (March 2022-present)