Assistant Professor in Marketing
  • Doctor of Philosophy, Marketing, Hong Kong Polytechnic University (2024)
  • Visiting Scholar, Marketing, University of Alberta (2023)
  • Bachelor of Business Administration in Marketing, Shanghai University of Finance and Economics (2019)
  • Assistant Professor, Faculty of Business Administration, University of Macau, Macau SAR (September 2024 to present)
  • Best Poster Award, Asia-Pacific Association for Consumer Research, 2024
  • Best Poster Award, Society for Consumer Psychology, 2024
  • MM PhD Annual Research Award, Hong Kong Polytechnic University, 2024
  • University Fellowship, Hong Kong Polytechnic University, 2019-2024
  • Sustainability
  • Social Influence on Consumer Behavior
  • Sensory Marketing
  • Liu, Qianqian (Esther), Dongjin He, and Yuwei Jiang, “What Comes First in the Time of Need,” Asia-Pacific Association for Consumer Research 2024 Annual Conference, Bali, Indonesia. [Best Poster]
  • Liu, Qianqian (Esther) and Feifei Huang, “Exploring Used Products Consumption,” Asia-Pacific Association for Consumer Research 2024 Annual Conference, Bali, Indonesia.
  • Liu, Qianqian (Esther) and Feifei Huang, “Exploring Used Products Consumption,” Society for Consumer Psychology 2024 Annual Conference, Nashville, USA. [Best Poster]
  • Vijayakumar, Suhas, Qianqian (Esther) Liu, and Yuwei Jiang, “The Role of Recommender’s Age in WoM Context,” Association for Consumer Research 2023 Annual Conference, Seattle, USA. [Special Session, Session Chair]
  • Liu, Qianqian (Esther) and Feifei Huang, “Exploring Used Products Consumption,” Association for Consumer Research 2023 Annual Conference, Seattle, USA.
  • Liu, Qianqian (Esther), Dongjin He, and Yuwei Jiang, “What Comes First in the Time of Need,” European Association for Consumer Research 2023 Annual Conference, Amsterdam, the Netherlands.
  • Liu, Qianqian (Esther) and Feifei Huang, “Exploring Used Products Consumption,” The Australian and New Zealand Marketing Academy 2022 Annual Conference, Virtual.
  • Trainee Reviewer, Journal of Consumer Research
  • Reviewer, Asia-Pacific Association for Consumer Research 2024 Conference
  • Reviewer, Society for Consumer Psychology 2021 Annual Conference