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Events2022-10-06T16:44:14+08:00
1312, 2024

FBA Seminar Series: “International Sanction, Dynamics of Transnational Social Spaces and Human Resource Implications for Multinational Enterprises ” by Prof. Fang Lee Cooke

1012, 2024

FBA Seminar Series: “Probabilistic Experience: How Material and Experiential Purchases Shape Consumer Preference for Probabilistic Selling” by Prof. Han GONG

512, 2024

FBA Seminar Series: “When Virtual and Physical are Brought Together via Augmented Reality (AR): A Mixed-Method Approach of Understanding AR Affordances and Its Design in Offline Retail” by Prof. Alain Yee Loong CHONG

412, 2024

FBA Seminar Series: “Unraveling Embodied Experience: An Investigation of the Impact of Immersive Virtual Reality on Information Elaboration and Novelty-seeking Behavior” by Prof. Zhenhui JIANG

2811, 2024

FBA Seminar Series: “Disaster and Crisis Management in Tourism and Hospitality Research: Challenges, Strategies, and Future Directions” by Prof. Yawei JIANG

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