Eta Sigma Delt (ESD) is an internationally renowned student organization dedicated to recognizing students who have achieved excellence and professional development in the fields of customer service and tourism management. There are currently over 90 chapters worldwide, with the ESD UM Chapter being the first in the Macau region. At the inauguration ceremony held on 13 April 2024, more than 80 guests attended, including six distinguished guests from MGM: Mr. Han Tian (Executive Vice President of Gaming Operations & Strategic Marketing), Mr. Kevin Lei (Vice President of Gaming Strategy & Optimization), Ms. Winnie Ho (Vice President of Digital & Technology Solutions), Mr. Mike Lei (Vice President of Slot Strategy & Operations), Ms. Icy Lei (Assistant Vice President of Digital Product & Data Science), and Ms. Fioni Fan (Executive Director of Data Product & Platform Development). The ceremony was also attended by UM FBA faculty members, including Prof. Li Miao (Department Head of Integrated Resort and Tourism Management), Prof. Amy So (Assistant Dean in International and External Relations, Associate Professor in Integrated Resort and Tourism Management), Prof. Cheris Chow (Programme Coordinator of MSc in Data Science), Prof. Anthony Tang (Programme Coordinator of Bachelor of Science in Business Intelligence and Data Analytics), and Prof. Jacey Choe (Assistant Professor in Integrated Resort and Tourism Management).

The ceremony started with a welcome speech given by Ms. Lexie Li (President of the ESD UM Chapter), followed by an opening remark made by Prof. Lawrence Fong (Faculty Advisor of the ESD UM Chapter, Associate Professor in Integrated Resort and Tourism Management). Then the student speakers delivered a brief speech on the Six Points of Honor, followed by the oath administered by the Chapter President. Members of the ESD took the stage one by one to receive the cord and certificates presented by Prof. Li Miao and Mr. Han Tian, while Li Miao also congratulated them.

Right after the ceremony, two MGM speakers including Mr. Kevin Lei and Ms. Fioni Fan shared their valuable experience and insights on the topic of data analytics in integrated resorts, in the distinguished guest lecture organized by the ESD UM Chapter. The lecture was filled with active and constructive interactions between the students and the speakers. The event was concluded by presenting the certificates of appreciation to the speakers by the Chapter Advisor and President.

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The ESD UM Chapter members with Mr. Han Tian and Prof. Li Miao

The ESD UM Chapter Executive Committee members with Mr. Han Tian and Prof. Li Miao

ESD Oath Administration by the Chapter President Ms. Lexie Li

Opening remark by the Chapter Advisor Prof. Lawrence Fong

Congratulatory remark by Prof. Li Miao

Group photo of the participants

Chapter Advisor and President presenting certificates of appreciation to distinguished speakers