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FBA Seminar Series : 2024

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FBA Seminar Series: “International Sanction, Dynamics of Transnational Social Spaces and Human Resource Implications for Multinational Enterprises ” by Prof. Fang Lee Cooke
Dec 13 | Fri

10:30-12:00 / E22-G015

FBA Seminar Series: “Probabilistic Experience: How Material and Experiential Purchases Shape Consumer Preference for Probabilistic Selling” by Prof. Han GONG
Dec 10 | Tue

10:30-12:00 / E22-G015

FBA Seminar Series: “When Virtual and Physical are Brought Together via Augmented Reality (AR): A Mixed-Method Approach of Understanding AR Affordances and Its Design in Offline Retail” by Prof. Alain Yee Loong CHONG
Dec 05 | Thu

14:30-16:00 / E22-G015

FBA Seminar Series: “Unraveling Embodied Experience: An Investigation of the Impact of Immersive Virtual Reality on Information Elaboration and Novelty-seeking Behavior” by Prof. Zhenhui JIANG
Dec 04 | Wed

9:00-10:30 / E22-G010

FBA Seminar Series: “Disaster and Crisis Management in Tourism and Hospitality Research: Challenges, Strategies, and Future Directions” by Prof. Yawei JIANG
Nov 28 | Thu

14:00-15:30 / E22-G008